IT Everywhere:Why Do We Care &
What Does it Mean for the CIO?
Professor N. Venkat VenkatramanBoston University@NVenkatraman October 2011
IT Everywhere:Why Do We Care &
What Does it Mean for the CIO?
Professor N. Venkat VenkatramanBoston University@NVenkatraman October 2011
1.IT Leadership: Beyond Cost Center
2.Five Webs -- “IT Everywhere”
3.Implications and Lessons for CIOs
DIGITAL TECHNOLOGIES
Products Services
Processes
DIGITAL TECHNOLOGIES
Compute Connect Cloud
Metcalfe’s Law Bandwidth LawMoore’s Law
BusinessStrategy
ITStrategy
BusinessStrategy
ITStrategy
BusinessStrategy
ITStrategy
Innovation
Implementation
BusinessManagers
IT/ISManagers
Innovation
Implementation
BusinessManagers
IT/ISManagers
Innovation
Implementation
BusinessManagers
IT/ISManagers
Innovation
Implementation
BusinessManagers
IT/ISManagers
CostCenter
Innovation
Implementation
BusinessManagers
IT/ISManagers
CostCenter
ProfitCenter
Innovation
Implementation
BusinessManagers
IT/ISManagers
CostCenter
ProfitCenter
GrowthCenter
Innovation
Implementation
BusinessManagers
IT/ISManagers
CostCenter
ProfitCenter
GrowthCenter
InvestCenter
Business
Consumer
Business Consumer
Business
Consumer
Business Consumer
B2B B2C
C2CC2B
Your Company
1995 2011 2015
MobileWeb
MobileWeb
SocialWeb
MobileWeb
MediaWeb
RealtimeWeb
‘The Next Internet’Machine
Web
MobileWeb
SocialWeb
MobileWeb
MediaWeb
RealtimeWeb
MachineWeb
1. Mobile Web
5 billion mobile subscriptionstoday
5 billion smartphones
by 2016
!
Role of Apple Role of ‘Apps’
+
466,675 Apps106,250 Publishers
1. Fastest consumer device to achieve $1 billion in sales (4 months)
2. 100,000 native iPad apps3. iPad internet usage on par with
traditional PCs4. A major gaming platform5. Significant enterprise adoption6. No credible competitor in 18 months
Role of Google Role of Android
+
Cloud
Cloud
Browser
Cloud
Browser
Sync
Cloud
Browser
Sync
Sometime in 2012.....
>500 million annual units 400+ million annual units
The Mobile Web....
The Mobile Web....
So, How are companies experimenting with mobile web?
WHAT ABOUT VISA?
So, What’s Your Mobile Web Strategy?
2. Social Web
DO YOU KNOW FACEBOOK?
+69%
-9%
DO YOU KNOW FACEBOOK?
http://blog.hiddenharmonies.org/wp-content/uploads/2011/01/facebook_december_2010.png
http://blog.hiddenharmonies.org/wp-content/uploads/2011/01/facebook_december_2010.png
~ 700 Million
70% Outside USA
50% log on everyday
>350M log on using mobile devices
Total time spent > Google
http://blog.hiddenharmonies.org/wp-content/uploads/2011/01/facebook_december_2010.png
~ 700 Million
70% Outside USA
50% log on everyday
>350M log on using mobile devices
Total time spent > Google
X800
Web
FB
B2C B2C
C2B
C2C
Web
FB
B2C B2C
C2B
C2C
Adapted from Janice Diner
September 22, 2011
PersonalizeContent
on the Webpage
SocializeExperience
in Social Web
WP Social ReaderFacebook App
The Social Web....
The Social Web....
So, What’s Your Social Web Strategy?
3. Media Web
3 billion views every day
3 billion views every dayAverage person 15 minutes per day
3 billion views every dayAverage person 15 minutes per day48 hours of video uploaded every minute
3 billion views every dayAverage person 15 minutes per day48 hours of video uploaded every minute70% outside USA
3 billion views every dayAverage person 15 minutes per day48 hours of video uploaded every minute70% outside USA94% of Adverting Age’s 100 advertisers run campaigns on
Live Movies
Shows
48.5 Million Views in 30 days!
FIRST ONE BILLION VIEWS ..
Facebook and the Media Web
Michael Lang, CEO Miramax
You
Me
You
Me
Your Movies
My Movies
Other Movies
You
Me
Your Movies
My Movies
Other Movies
The Media Web....
So, What’s Your Media Web Strategy?
4. Real time Web
“Do you tweet?”
200 million tweets a day
14,549,128
10,580,930
3,881,566
13,433,561
Tweeting and Retweeting about the Japanese natural disaster
@blockbuster
Realtime Web
Strength Sentiment
Passion Reach
The Realtime Web....
So, What’s Your Realtime Web Strategy?
WEAVING THESE WEBS TOGETHER...
Command Centers
To Become the “Largest Participatory Brand in the World”
Websites now integrate Facebook, YouTube and Twitter
12
3
Moment of Truth
Moment of TruthZeroFirstX
5. Machine Web(Devices)
Automobile as a computer on wheelsconnected to the network
GM OnStar:Remote Door Unlock & Remote Start
GM OnStar:Remote Vehicle Slowdown
GM OnStar:Remote Vehicle Slowdown
MyFord Touch
‘Automotive Ecosystems’
‘Automotive Ecosystems’
MobileWeb
SocialWeb
MobileWeb
MediaWeb
RealtimeWeb
MachineWeb
MobileWeb
SocialWeb
MobileWeb
MediaWeb
RealtimeWeb
‘Your Company’Machine
Web
DIGITAL TECHNOLOGIES
DIGITAL TECHNOLOGIES
Products Services
Processes
Compute Connect Cloud
Metcalfe’s Law Bandwidth LawMoore’s Law
+ +
Impact Today Impact Tomorrow
Mobile Web
Social Web
Media Web
Real time Web
Machine (device) Web
Low - Medium - High Low - Medium - High
Questions for YOU
• How do these five webs impact the future of your business?
• Have you recognized the shifts and responded to them?
• Are CIOs part of the conversation & transformation?
Questions for YOU
Innovation
Implementation
BusinessManagers
IT/ISManagers
CostCenter
ProfitCenter
GrowthCenter
InvestCenter
“The difficulty lies not so much in developing new ideas as in escaping from old ones.”