© 2008 Cisco Systems, Inc. All rights reserved. Cisco Public 1
Jennifer SanfordSenior Manager, Trade & EnvironmentGlobal Policy & Government Affairs
ITIF Forum on Green ITNovember 17, 2008
Jennifer SanfordSenior Manager, Trade & EnvironmentGlobal Policy & Government Affairs
ITIF Forum on Green ITNovember 17, 2008
Networked Sustainability
© 2008 Cisco Systems, Inc. All rights reserved. Cisco Public 2
Cisco’s Green ProfileOperations
– 25% Reduction Goal– EPA Green Power Partner of the Year (one of five organizations nationwide)– Global IP-Based EDT (EPA best practice)
Products– Scientific Atlanta Set Top Boxes– Cisco Unified Communications Manager – Data Centers Efficiency Assurance Program (EAP)
Solutions– Connected Real Estate & Workplaces– Virtual Meetings (TelePresence, WebEx)– Automated Power Management System (AMPS)
Employees / Advocacy– Green Community Online & Global Earth Day– World Economic Forum– Global Organizations (WEF, DGI, EDF, Aspen Institute)
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Green Networks Vision
MONITORMONITOR
MANAGEMANAGE
REDUCEREDUCE
Make Every Connection aGreen Connection
MobileNetworks
EnterpriseNetworks
Service ProviderNetworks
SensorNetworks
Home Networks
Small BusinessNetworks
Electricity Use in OfficesAppliances in HomesTraffic Flows in Cities
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ConnectedReal
Estate
The Green Backbone: The Network
HealthCare
Infrastructure
DataCenters
ConnectedWorkplace
ConnectedUrban
Development
VirtualClassrooms &Collaborative
Learning
PublicSafety
ConnectedHomes
SustainableEnergy
NetworkNetwork
Always Available
vs.
AlwaysOn
NetworkNetwork
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Connected Urban Development
• Increase efficiency of traffic flow
• Increase efficiency, service offerings and managability of public transportation
• Create sustainable real estate models
• Establish new distributed delivery models for city services
• Enable new resident services to self-manage carbon footprint
A model for city transformation which embeds advanc ed ICT in urban infrastructure & management systems to reduce global warming
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Smart Grid
Renewable Generation Security
New OpportunitiesChanging Demand
Patterns
A robust two- way transmission & distribution network or "grid" t hat uses ICT to improve the delivery and use of electricity while reducing GhGs.
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Data Centers – Reducing Costs
EnsureHigh Availability
IncreaseInfrastructure
Capacity EnhancePower/Cooling
Energy EfficientData CenterArchitecture
Move from Technology Silos
to Unified I/O
Replace OlderEquipment withNew Equipment
Deliver on Demand Provisioning
(Virtualization)
Maintain Continuous Operations with
“IP Enabled” Facilities
WAN
VPN FW/NBAR
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Connected Real Estate
• Improved space utilization
• Simplified management
• Reduced maintenance
• Automated intelligent decisions
• Lower total cost of ownership
• Reduced energy consumption
• Reduced carbon emissions
Integrate the control and management of disparate b uilding systems over a single IP network
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Connected Workplace
• 40% increase in space utilization
• 40% reduction in electrical demand
• 54% reduction in IT cabling
• Significant reduction in construction materials
• Increased telecommuting
• Reduced greenhouse gas emissions
Flexible work environment using ICT enabling anytim e / anywhere productivity
TelePresence
Changing the way we Work, Live, Play & Learn
© 2008 Cisco Systems, Inc. All rights reserved. Cisco Public
1 Flight from SFO to TYO
98 TelePresence Sessions
Travel Avoided
36,864 Meetings
Cost Savings
$148,000,000
Emissions Saved
73,728 Metric Tons
Cars Off the Road
Over 8,000
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21st Century Carbon Accounting
• US EPA considers Cisco Environmental Data Tool (EDT) best-in-class• SAS-developed tool enables predictive, transparent, and scalable analytics
• US EPA considers Cisco Environmental Data Tool (EDT) best-in-class• SAS-developed tool enables predictive, transparent, and scalable analytics
Government – The Green Change Agent
Procurement
FinancingStandards
Policy
Incentives
Lead by Example
R&D
Infrastructure
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