JEFFERSONRODRIGUEZART DIRECTOR GRAPHIC DESIGNERWEB DESIGNERILLUSTRATOR
EMAIL: [email protected]
WEBSITE:jeffersonrodriguez.com
DIGITAL
PORTFOLIO
01
Yum Yum Quack!
About Project
Yum Yum Quack are a
series of packaging design
that features ducklings as
magical candy treats for little
monsters. Once eaten, the
monsters get superpowers
and skills for 30 minutes
based on each design.
In 2012, this project won a
Gold Student Addy Award
by the AFF (American
Advertising Federation) in
Nashville.
BRANDING / PACKAGING
The Pink Bikini Burglar
02
About Project
The Pink Bikini Burglar poster
represents a “bizarre” story
when a man broke into a
daycare at night and wore a
bikini until the alarm went off.
The poster depicts the story
with an interesting illustration
style. This was a student
project during my years
at Middle Tennessee State
University.
ILLUSTRATION
Hardware Alphabet
About Project
I created this alphabet using
hand tools for a student
project. The tools are
consistent in scale, and each
letter was photographed
individually.
This alphabet was published
by Collage at MTSU, by
the Honors College annual
magazine publication.
TYPOGRAPHY
03
Illusion: Magic Calendar
04
About Project
Illusion: Magic Calendar is
a packaging project that
promotes a magic shop.
The concept for this project
was to create an unique and
interesting calendar with a
new interesting approach
when reading the dates.
The solution: have the
calendar opening as a
magician’s deck of cards. It
was printed on cardstock, and
held together by a metal pin.
The illustration style for the
back of the cards is enigmatic
and matches the magic
calendar theme.
BRANDING/PACKAGING
Wolfgang Records
About Project
Wolfgang Records was my
senior show featured in an
exhibition at the MTSU Art
Gallery. It follows the idea of
a classical music reformation
that conquered pop music.
The reformation was inspired
by three composers based in
Tennessee.
As part of my thesis, I created
the logo for the identity along
with marketing materials to
promote the record label.
Posters, cds, vinyls, magazine
spreads, and a website were
featured in the exhibition. All
photography was taken and
edited by myself.
BRANDING /PACKAGING
05
Shake It Out
About Project
Shake It Out is a company
based in West Virginia started
by an entrepreneur. I was
reached for my services to
create a logo, branding, and
the packaging.
The company sells a
disposable and recyclable
pouch to mix shakes. The
demographics are fitness
and outdoor enthusiasts. The
branding is clean, modern,
and the green color fits
perfect for the company.
BRANDING / PACKAGING
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Links
www.mixingpouch.com
Modulations
About Project
Modulations was a work
project to feature jazz,
classical, and instrumental
albums. It consisted of a logo,
branding, packaging, and a
website.
The logo is a tribute to an
analog synthesizer. The
branding has a dark interface
with bright colors. The
barcodes to purchase the
albums are inverted in the
catalog and they create a
sound wave.
Catalogs, stickers, pins, and
cd samplers were created for
Record Store Day.
BRANDING / PACKAGING
07
Modulations
About Project
Modulations was a work
project to feature jazz,
classical, and instrumental
albums. It consisted of a logo,
branding, packaging, and a
website.
The logo is a tribute to an
analog synthesizer. The
branding has a dark interface
with bright colors. The
barcodes to purchase the
albums are inverted in the
catalog and they create a
sound wave.
Catalogs, stickers, pins, and
cd samplers were created for
Record Store Day.
BRANDING / PACKAGING
Wedding Invitation
About Project
Wedding, RSVP, and Registry
Card project for an engaged
couple. The bride is from
Ecuador, and the groom is
from Colombia.
The concept for the graphics
was to have the shapes of
their home countries and
feature Tennessee where they
met and fell in love.
The graphics have a
watercolor style, the
headlines are script, and the
rest of the typography is
clean to keep everything in a
nice balanced design.
BRANDING
08
About Project
Classical Composers
illustrations for kids. The
project is intended to help
children recognize famous
composers by their hair style.
The hair styles are placed on
the character that feature
musical notes on their face.
These illustrations have
been used in artwork covers
for classical music releases
available in iTunes, Spotify,
and CDs.
09
Classical ComposersILLUSTRATIONS
STAY CLASSY KIDS!
Digital and Physical Artwork
About Project
As a graphic designer in
the classical music industry,
I have created a variety of
artwork covers available in
iTunes, Spotify, and CDs.
These artworks feature
original, and stock photos
that have been edited
in Photoshop to create
successful album covers.
BRANDING
10
About Project
The PSA focuses on the
negative effects of sleep
deprivation. My approach to
this project was to recreate
the style of early movies
to make it more interesting
and to grab the attention of
the viewers. The length of
the video is 15 second at HD
1080p with a frame rate of 29
frames per second.
11
Sleep Deprivation PSA VideoBRANDING
Video Link (Vimeo)
http://vimeo.com/55361564
About Project
unCLASSIFIED is a classical
record label that releases
digital albums, along with
Spotify and Apple Music
curated playlists.
I had the task to create their
logo, branding, website, and
guidelines for album artwork.
12
unCLASSIFIEDBrandingBRANDING
Links
http://unclassified.com/
spotify:user:unclassifiedofficial
unCLASSIFIEDArtworkCOVERS
About Project
unCLASSIFIED is a classical
record label that releases
digital albums, along with
Spotify and Apple Music
curated playlists.
I had the task to create their
logo, branding, website, and
guidelines for album artwork.
Links
http://unclassified.com/
spotify:user:unclassifiedofficial