Jensen FarmsCantaloupes

Lynn Song

Shift in Supply for cantaloupes produced in Jensen Farms from July 29

to September 10, 2011

S2 S1

StakeholdersWinner

-Producers in California and

Arizona

Losers-Jensen Farms

Unknown-Elders

-people with weak immune system

-pregnant women

Strict Regulation

Lower the price

Produce other fruits instead

Alternatives

1.) Strict Regulation

Safer food

Extra money

2.)Lower the price

Quantity demand may increase

Quantity supply decrease

Pros

Cons

3.)Produce Other Food instead Supply increase

Shortage continue

Pros

Cons