JEOPARDY!!!!!
Round 1
200
300
400
500
100
200
300
400
500
100
200
300
400
500
100
AdvertisingPart 2
100
200
300
400
500
AdvertisingPart 1
PromotionalStrategies
Channels ofDistribution
There are this many channels of distribution – name them.
100
1. Direct
2. Indirect
3. Specialty
What is the difference between direct and indirect distribution?
200
Direct – connection between buyer and producer
Indirect – one or more intermediaries between buyer
and producer
Give two examples of specialty channels and products/services that may use them.
300
Vending Machine – pop, chocolate, chipsDoor to Door – sales people (knives, books,
doors and windows), charitiesTelemarketing – long distance, duct cleaning
E-Commerce – chapters, future shopCatalogues – Avon, Ikea
Name and define two types of intermediaries.
400
Wholesalers – buy from producer, sell to retailer
Importers – buy from abroad, sell to either wholesalers or retailers
Retailers – sell to customer or to another retailer
What is the difference between intensive, selective and exclusive distribution.
500
Intensive – sold everywhere ex. Milk, Chips, Pop
Selective – sold in a few places ex. MAC, Cargo, LaCoste, Lulu Lemon
Exclusive – sold in only one place ex. Laura Secord, Body Shop, GNC
brands
Name 5 of the 7 promotional strategies:
100
AdvertisingSales Promotion (coupons, discounts)
Promotional Items (pens, mugs)Personal SellingPublic Relations
SponsorshipDirect Mail
Trade Fairs/Exhibitions
Name two advantages of Public Relations:
200
Possible Answers:
Low costPreparedness (for unfortunate
events)Builds trust/reputation
Give two advantages and two disadvantages of TV advertising:
300
Possible Answers:
Advantages:High REACH, effective (video and
audio)Disadvantages:
Hard to narrow target market, high cost, long lead time
Name 3 types of sales promotions:
400
Coupons, Giveaways, Free Samples, Sweepstakes,
BOGO, Contests, Discounts
Name two advantages or two disadvantages of Personal Selling
500
Advantages:Builds relationship w/ customerPersuasive
DisadvantagesHigh CostMay not make the saleInterpersonal Conflicts
There are this many goals of advertising. Name them.
100
1. Brand Awareness and Positioning
2. Brand Trial3. Brand Preference4. Brand Reminder
5. Brand Repositioning
Using a celebrity to endorse a product would be this goal of advertising.
200
This is the formula for an effective advertisement:
300
• AIDA
• Attention, Interest, Desire, Action
What are the 4 different Advertising Appeals:
400
1. Emotional
2. Biological
3. Informative/Rational
4. Social
Name 3 factors to consider in selecting advertising media:
500
• Cost• Reach
• Mechanical Requirements• Lead Time• Selectivity• Frequency
• Clutter• Durability
What are the different types of advertising media?
100
TVInternetRadio
MagazinesOut of Home (billboards, busses)
NewspapersDirect to Home (flyers)
Advertising is most important for products that are:
200
New – new iPodIdentical – fast food
Mass Marketed – chips, pop… Low Cost – milk, affordable cars (relative),
WalMartEasy to Describe – Chia Pets! (as opposed to
complex or complicated products)Heavily Competitive – Pain killers, shoes,
food, clothes