Make Your Site Social
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Current Social Strategies
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Trend 1: Access to Identity, Social Graph & Open Graph
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Trend 2: Social is “The Next Search”
0% 5% 10% 15% 20% 25% 30%
5%
8%
9%
10%
5%
6%
7%
5%
16%
17%
6%
15%
9%
11%
13%
13%
14%
15%
16%
18%
19%
21%
21%
26%
Social Networks
Referral TrafficSocial Networks vs. Google
Source: Compete, March 2011
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Gigya: Make Your Site Social
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Gigya: On-site Social Connectivity
SOCIAL WEBYOUR SITE
• One implementation• Automatic updates in the cloud• Support for new providers• Support for account linking• Multiple SDKs (REST, JS, AS,
Mobile)
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Make Your Site Social
SocialLogin
Sharing
SocialEngagement
GameMechanics
Analytics
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Gigya supports 280 million unique users
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Social Login
SocialLogin
Sharing
SocialEngagement
GameMechanics
Analytics
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Social Login
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Social Login – Registration Page
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Social Provider Authorization
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Access Normalized Profile Data
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1-Step Registration Complete
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2-Step Registration Option to Capture Custom Data
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Account Linking Option
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Returning Site User or Detected Provider User
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Sharing
SocialLogin
Sharing
SocialEngagement
GameMechanics
Analytics
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User-initiated Sharing
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User-initiated Sharing – Email Functionality
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User-initiated Sharing – Facebook Like/Send & Google +1
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User-initiated Sharing – Non-connected User
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Event-based & Auto Sharing – Purchase Confirmation
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Distribution to Newsfeed Generates Referral Traffic
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ROI Opportunities with Sponsorship Co-branding
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Social Engagement
SocialLogin
Sharing
SocialEngagement
GameMechanics
Analytics
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Reactions Plugin
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Reactions Plugin – UI Launched
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Distribution to Newsfeed Generates Referral Traffic
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Commenting Plugin
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Activity Feed Plugin
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Live Chat Plugin
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Game Mechanics
SocialLogin
Sharing
SocialEngagement
GameMechanics
Analytics
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Game Mechanics User Profile Plugin
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Game Mechanics Leaderboard Plugin
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Game Mechanics Progress Bar Implementation
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Game Mechanics Alert Plugin
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Game Mechanics Administrative Control Panel
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Gigya SDK for iPad, iPhone & Android
• Full support for all Gigya API calls, including:– Login/Connect– Publish user action
(Share)– Get friends– Get photos
• Choice of API Calls– Client Side API Calls– REST API Calls
• Included in Gigya platform package pricing – no additional charge for website clients
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Analytics
SocialLogin
Sharing
SocialEngagement
GameMechanics
Analytics
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Optimizing Through Social AnalyticsOverview• New Users• New Connections by
Provider• Demographics• Key Influencer (iRank)
Syndication• Syndication Total• Syndication Total by
Provider• Shares• Shares by Provider• Status Updates• Status Updates by
Provider
Traffic• Referred Traffic• Referred Traffic by
Provider
Community• Activity Feed Clicks• Chat Messages Posted• Comments Posted• Reactions Clicks• Reactions Shares
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iRank: Key Influencers Report and User Data
• Actionable data about who shares the most, who drives referral traffic
• Data is available as a report, and also as an API call in real-time
• Provide special offers, special access, or other opportunities to drive WOM
• Fetches and provides user data in real-timeGigya’s iRank is an index based on:
• Number of friends in a user’s network
• Number of shares• Volume of referral traffic• How recent and frequent the
activity
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Omniture Analytics Integration
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The Gigya Solution
SocialLogin
Sharing
SocialEngagement
GameMechanics
Analytics
• Unified API Platform• Social Plugins• Social Analytics• Consulting & Support
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Gigya Client Services & Professional Services
Gigya designs integration, including custom wireframes
Integration with dedicated support provided by Gigya
Gigya performs a complete QA of Gigya integration
Define Goals
Gigya Client Gigya
Develop Wireframes
Code Implementation
Review &QA Code
Gigya educates client engineers on Gigya API
Review API
Obj
ectiv
es
Implement Review
Gigya & client evaluate existing system and define implementation goals
Prepare
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Appendix
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Integration Partners
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People want choice when establishing relationships
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Social Network API Changes
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Gigya is Secure, Reliable and Performance-Driven
Security• Security is a top
priority (see appendix for details)
• Gigya’s technology passed intensive security review by PayPal, Adobe and Time Warner
Reliability•Boasts a track record of 99.997% uptime•Supports 280 million unique users per month
Performance
•Proven in high-scale environments with large companies including CocaCola, Intuit and Target•Offers the most development options, support for 21 providers and no vendor lock-in
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Six Levels of Security
1. The REST API option supports SSL2. The client-side code option is protected by never
exposing the secret key, and the secret key is never routed through the browser
3. Separate identity applications are created per site, and any use of site API keys in client code is validated as coming from the site's domain
4. Secure HTTPS access to site's CNAME domain is provided by uploading a matching SSL certificate to Gigya servers
5. Cryptographic Nonces are used to protect against replay attacks
6. Critical data going through the client code is protected by HMAC-SHA1, a digital signature proving that content was generated by the End User