Download - Jill Rowley - Operationalizing & Scaling Social Selling

#SalesSummit | @jill_rowley


#SocialSelling: How many of your Sales Reps hit quota?

Do you want 66% greater quota attainment?

Jill Rowley3/13/13


#SocialSelling Royalty Court


Four pillars of #SocialSelling framework

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4. ROI $$$ 1. ABCing

2. Sharing Content

3. Social Listening

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1. ABCing builds your network and brand

Use Social Networks like LinkedIn and Twitter to Find, Listen, Relate, Connect, Engage, and Amplify buyer, buying committee and their

sphere of influence.

#SociallySurround


2. Sharing content transforms you into a thought leader

Content is the Currency of the Modern Sales Professional. Use content to build trust, to be

perceived as a subject matter expert, be visible when/where buyers are learning and

to improve velocity of deal.

#ContentConnoisseur


3. Social listening makes cold calls “warm”

Social Listening for Leads (from a Sales Perspective). Will require change to resource

allocation.

#HelloWarmLeads


4. ROI allows you to measure impact

Measure what Matters. Initially, will measure activity. Need to invest in process and tools to measure pipeline and revenue contribution.

#ShowMeTheMoney


Social Evangelism scales when ROI is proven


Start today! Always Be Connecting