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Page 1: JING Tea - Coonoor Estate Nilgiri Black Tea

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JING TEA LTDC

Page 2: JING Tea - Coonoor Estate Nilgiri Black Tea

COONOOR ESTATE NILGIRI

In April this year we visited Coonoor Estate in the Nilgiri Hills, Southern India to see the production of a new tea in our range. This is the story of why and how we sourced this tea.

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Page 3: JING Tea - Coonoor Estate Nilgiri Black Tea

COONOOR ESTATE NILGIRI

JING ORGANIC AND FAIRTRADE DRAGON WELL GREEN TEA

The Nilgiris, which literally translates into “Blue Mountains” are located in the state of Tamil Nadu, Southern India. The hills are beautiful and are named after a local fl owering shrub that blossoms once every twelve years, covering the hills in purple-blue fl owers.

The unique climate of the Nilgiris means they are a perfect area for growing tea.

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COONOOR ESTATE NILGIRI

The Nilgiris are blessed with a huge variety of fl ora and fauna

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JING TEA LTDC

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JING TEA LTDC

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JING TEA LTDC

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JING TEA LTDC

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JING TEA LTDC

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JING TEA LTDC

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JING TEA LTDC

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JING TEA LTDC

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COONOOR ESTATE NILGIRI

JING ORGANIC AND FAIRTRADE DRAGON WELL GREEN TEA

Sadly, in recent years, Nilgiri teas have mainly been produced for use in blends and teabags. We set out to fi nd a producer focused on producing small batches of large, loose, whole-leaf tea which express the true characteristics of great Nilgiri tea – a warm and rich fragrance and a full body.

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Page 14: JING Tea - Coonoor Estate Nilgiri Black Tea

COONOOR ESTATE NILGIRI

JING ORGANIC AND FAIRTRADE DRAGON WELL GREEN TEA

We found a producer with 37 years of experience in the tea business. He has travelled to every tea region in the world and has a wealth of fi rst-hand knowledge, of both tea cultivation and processing.

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COONOOR ESTATE NILGIRI

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The Coonoor Estate Nilgiri is produced by a skilled team in a purpose built factory. The leaves are picked from a 46 acre, organic certifi ed area at an elevation of 6,500ft.

Only the fi nest quality leaves are selected for this tea and the team handle them with passion and care. No shortcuts are made in the production of this tea; it goes through many stages of processing.

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The resulting tea is unlike any other tea currently produced in the Nilgiris. The fi nished leaves are exceptionally large and produce a cup with a warm and fragrant aroma and a rich taste with hints of malt, caramel and orange peel.

JING is the exclusive UK supplier of this tea.

JING COONOOR ESTATE NILGIRI BLACK TEA

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Supplier to over 100 fi ve star hotels worldwide

Exclusive supplier of the winner of the British Tea Guild’s coveted ‘Best for Afternoon Tea Award’ three years running

Exclusive supplier of Harrods for China, Japan, Taiwanese teas since 2005, transforming Harrods loose leaf tea sales from 90% India tea, to 60% Japan, China and Taiwan tea. JING is now supplying teas to Harrods Food Hall’s globally

Supplier of the winner of ‘The World’s Best Restaurant Award’ the Fat Duck, as well as Gordon Ramsay and L’Atelier de Joel Robuchon

Supplier of top corporate fi rms including Coutts (banker to Her Majesty Queen Elizabeth II) and Tate Galleries

Recognised for excellence in the Guardian, Financial Times, BBC Radio 4 and winner of the 2008 British Food Writer’s Guild ‘Food Broadcast Award’

JING SERVED HERE CUSTOMERS

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‘HESTON BLUMENTHAL, GORDON RAMSAY, COUTTS BANK AND TOP HOTELS SUCH AS THE LANESBOROUGH BECAME CONVERTS’.From Coutts Woman Online

‘“I’D VISITED MOST OF BRITAIN’S LARGEST TEA COMPANIES BUT HAD NEVER LOCATED THE FIERY EVANGELIST FOR CHINA TEA THAT BRITISH TEA LOVERS DESERVE.”Andrew Jefford, FT

“JING TEA IS A NAME I HEARD OFTEN WHEN SEEKING OUT THE BEST PLACES FOR TEA IN TODAY’S LONDON AND MOST OF THE PLACES I’VE LISTED HERE SERVE OR SELL JING TEA, SOME EXCLUSIVELY...”Fresh Cup Magazine

“I STRUGGLED TO FIND A BREW AS GOOD AS THE ONES I DRANK IN SINGAPORE UNTIL A FRIEND INTRODUCED ME TO JING TEA’S JASMINE PEARLS...” Nikki Duffy, The Guardian

CASE STUDYPRESS


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