J O E Y B A R T O NMEDIA PACK
JOEY BARTON MEDIA PACK
Date of birth: 2 September 1982 (31)
Place of birth:Huyton, Merseyside, England
Currently residing:London, England
FA C T F I L E
1997 - 2002 Everton
2002 - 2007 Manchester City
2007 - 2011 Newcastle United
2011 - Queens Park Rangers
2012 - 2013 Marseille (loan)
LINKS
www.joeybarton.com
www.twitter.com/joey7barton
www.facebook.com/joe6barton
www.instagram.com/joey7bartonofficial
2.7mTwitter followers
200kAverage monthly online mentions
200kFacebook followers
77kInstagram followers
30kAverage monthly YouTube views
How Joey Compares
J O E Y ' S R E A C H
0m
0.5m
1.0m
1.5m
2.0m
2.5m
JoeyBarton
SkySports
MarioBalotelli
AshleyCole
AlexOx-Chamb
JackWilshere
MikelArteta
DanielSturridge
JOEY BARTON MEDIA PACK
Joey’sTwitterGrowth
2.2m
2.3m
2.4m
2.5m
JunMayAprilMarFebJanDecNovOctSepAug
2.6m
A hub to host Joey’s stories & to engage with fans
Joey is responsible for what’s published and chooses to personally interact with users himself
Site recently underwent a full re-skin and refresh afters its launch in 2012
J O E Y B A R T O N.C O M
JB
JB
JB
JOEY BARTON MEDIA PACK
Performance-led (Opta) blogs and contentBoot Room - Joey to review the latest bootsContinued use of Twitter, YouTube, Instagram to share & engage
Joey’s strong Twitter presence gives him a strong platform for discussion and debate
One of the UK’s most in�uential footballers on Twitter - comments are all his own
Joey’s accumulated a vast number of high-pro�led followers over the years
T W I T T E R
JOEY BARTON MEDIA PACK
J O E Y ’ S T W I T T E R AU D I E N C E
JOEY BARTON MEDIA PACK
Where in the world...
0% 25% 50% 75%
GBR
Other
IRL
USA
FRA
Male / Female Split
15%
Female
85%
Male
J O E Y ’ S O N L I N E I N F LU E N C E
Joey followed by over 2.2k veri�ed and in�uential Twitter users
@niallofficialNiall Horan
19.2mfollowers
@waynerooneyWayne Rooney
8.8mfollowers
@stephenfryStephen Fry
6.9mfollowers
@jkcordenJames Corden
4.3mfollowers
@thexfactorThe X Factor
5.0mfollowers
@danawhiteDana White
2.9mfollowers
@hilariousselfieSelfie Fails
2.9mfollowers
@themichaelowenMichael Owen
2.9mfollowers
@calum5sosCalum Hood
3.0mfollowers
@djkingassassinDJ King Assassin
3.5mfollowers
@richardbransonRichard Branson
4.3mfollowers
@piersmorganPiers Morgan
4.2mfollowers
@jamieoliverJamie Oliver
3.9mfollowers
@wossyJonathan Ross
3.8mfollowers
@FIFAcomfifa.com
4.2mfollowers
JOEY BARTON MEDIA PACK
Many footballers have a large following but few have in�uence
Joey’s Twitter following are actively engaging with him and the website daily
Joey averages 80k retweets a month
Joey inspires discussion / sparks debate (largely positive too)
Joey’s gained further respect from politicians since appearing on Question Time - he also feature on Newsnight in 2012
Joey has also raised awareness for the Hillsborough campaign, Rainbow Laces and has written articles for the Big Issue, too
J O E Y ’ S I N F LU E N C E
JOEY BARTON MEDIA PACK
Joey’s Facebook page o�ers insight into his personal world through the use of photos and videos
The page is controlled by Joey himself and those close to him
Opportunity to gain access through following
FA C E B O O K
JOEY BARTON MEDIA PACK
R E C E N T M E D I A A C T I V I T Y
JOEY BARTON MEDIA PACK
Clare Balding Show BBC - Question Time Metro Sport
As you can imagine, with two kids, a football career and various other projects to balance, Joey’s a very busy boy. With this in mind and to ensure your query is in alignment with his current goals, Joey’s outline all his current opportunities below:
Brand Endorsement
Access to Twitter following
Access to Facebook fan page
Blog / Website promotion
Debates / Campaigns
Editorial / Photo-calls
TV appearances
scorem.co.uk - Joey’s latest partnering on a start-up project that aims to empower fans
O P P O R T U N I T I E S
JOEY BARTON MEDIA PACK
http://www.joeybarton.com/contact
AGENCY CONTACT:
For an extended version of this media pack, please contact above
C O N TA C T I N G M E
JOEY BARTON MEDIA PACK