Jordan Biggar
aerobic dance, baseball/softball, basketball,
cross training, hiking, running, sports
sandals, tennis, walking, "athleisure"
(athletically styled casual shoes, canvas,
suede and alternative sports) and "other,"
such as golf, football and volleyball.
Almost 100% of Athletic footwear
imported to US
2007 only produced 125,000 pairs in US
US only produced men’s work shoes and
plastic/protective footwear
http://www.apparelandfootwear.org/Use
rFiles/File/Statistics/ShoeStats2008_0808
Beaverton, Oregon
manufactured by independent contractors
Leading company in athletic footwear and apparel
Footwear known for running, walking, basketball, football, soccer, track, etc.
January 1964- Blue Ribbon Sports
Bill Bowerman and Philip Knight University of
Oregon track athlete and coach
Nike Inc. 1978= Greek goddess Nike meaning
victory
1980 50% of US market share
1st shoe with Nike swoosh was a soccer cleat
in 1971
Nike Golf
Cole Haan
Converse
Hurley
International
Umbro
Slogan= Just Do it
Celebrity
Endorsement
Kids want to look
like celebrities
Spends 11-13% of
revenue on
marketing
Brand Loyalty
• US= $3.832 billion
• EMEA= $2.454 billion
• Asia Pacific= $1.044 billion
• Americas= $635 million
• Total Footwear Revenue= $7.965 billion
• Percentage of Footwear Revenue to total revenue= 53.26%
North America= $1.289 billion
6% increase from 2009 1st
quarter
Western Europe= $627 million
Central and Eastern Europe=
$146 million
Greater China= $246 million
Japan= $86 million
Emerging Markets= $404 million
Total Footwear Revenue= $2.798
billion
Footwear Percentage= 54.06%
Predicted September 2010
to January 2011 $7.1 billion
10% higher than last year
New opportunities
Finding new endorsements
Running a Nike sponsored
basketball tournament
Headquarters
Germany
Known for running,
basketball, soccer,
football, cross
trainers, track, etc.
97% of Footwear
Production in Asia
Adolf and Rudolf Dassler started Dassler’s
Shoe Factory out of mother’s laundry room
1936- got Jesse Owens to wear spikes during
Olympics
1st African American sponsor and won 4 gold
medals
After WWII brothers split
Rudolf= Puma
Adolf= adidas AG August 18,1949
Slogan= Impossible is
Nothing
Celebrity endorsements
Take opportunities
Bought Reebok
Sponsor for 2010 FIFA
World Cup
NBA
2008 Beijing Olympics
Footwear Sales: $3.532
billion
Grew 12%
Footwear Percentage:
45%
Footwear Sales= $6.687
billion
45% of total sales
Almost doubled since 2005
Taking advantage of opportunities
Toning Shoes
Looking for more major
sponsorships
NBA
FIFA World Cup
1. Brand Loyalty
2. Customization of shoes
http://nikeid.nike.com/nikeid
/?sitesrc=uslp#feature,whatisn
ikeid
http://www.miadidas.com/US
/Main.action#/Sports
http://invest.nike.com/phoenix.zhtml?c=
100529&p=irol-stockChart
People are buying them
2010 projected $1.5 billion
Most sell for $100
All shoe companies buying
in
New Balance
Sketchers
Nike
Reebok/Adidas
Athletic footwear is not a necessity
Growth depends on economy
Had trouble past years during recession
Recession officially over
Looking to start productions in Indonesia
Less regulation than China
Brand Loyalty
On rebound
Wait and buy in 2 years