Jordan Menke
COMM 447
Sporting Goods
Final Pitch
About the Locker RoomThe Locker Room is a Sporting Goods Store that offers quality specialized hockey equipment, provided by local hockey experts at an affordable cost.
“From the Locker Room to the Ice”
Placement
Products & Service
Target Market
Promotion
Websi
te
Pro
gra
ms
What can we expect?Schedule 2: Revenues 2015 2016 2017 2018 2019Number of Customers/day 10 12 14 15 17
Number of Days/year 360 360 360 360 360 Average Purchase/customer $ 80.00 $ 82.00 $ 84.05 $ 86.15 $ 88.31
Total Sales 288,000 354,240 417,560 470,799 530,826
Growth Rate Number of Customers 20% 15% 10% 10%
Break-even Analysis
Average Owner Compensation
• Average Owner Compensation : $ 45,750
Thank You
Questions
FinancingCapital Budget Cost
Leasehold Improvements 3,000 Furniture & Fixtures 6,558 Equipment 4,650 Net Working Capital 35,228 Total 49,436
Financing Budget $ Amount
Bank Debt (27%) 15,000Equity 40,000Total 55,000
Sensitivity Analysis
Customers/day Average 5 year ProfitAverage Owner Compensation Feasibility
8 (314) 42,051 Not Feasible
9 11,971 42,051 Possibly Feasible
10 23,483 45,750 Feasible
11 34,995 49,484 Feasible
12 46,507 53,218 Feasible
13 58,020 56,951 Feasible
Floor Plan
Marketing Budget
Positioning Map
Low Quality High Quality
Specialized
Generalized
Sport Chek
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Canadian Tire
Walmart
Locker Room
Profitability