Julie Strawson, Director, Market Development, Monotype. Founder, Brand Perfect @juliestrawson
125 years of type, technology & expertise
2
3
For customers life is like a pile of…
4
5
6
7
8
Customers have moved to new channels
9
10
Everyone has an app..
11
…but 75% of magazine sites still aren’t optimised at all for the mobile web…
…and 93% of the leading consumer magazines surveyed don’t offer readers
complete cross platform digital experiences…
12
13
The new brand platforms
14
Seamless brand building #1
Unite your marketing, design & development teams, internally and externally, share and test ideas from
concept to completion.
15
Seamless brand building #2
Be where your customers are – find this out first and design your brand taking all touch points into
consideration not only print.
16
Seamless brand building #3
Imagine contextually appropriate experiences that are unified, whole, continuous, unbroken, flowing,
from platform to platform for the customer.
17
Seamless brand building #4
Are you reading me?
Ensure the most fundamental ingredients such as text actually perform for your customer.
18
Seamless brand building #5
TEST, TEST, TEST
Build a realistic development budget and time into your plan to ensure what you build works for your
customer.
19
It’s time for us to evolve
‘by 2017 the CMO will spend more time than the CIO on technology’
Gartner
The role of Brand Perfect
Current situation
Agencies Developers
Brands Reduce time to market and cost of
digital brand experiences
Developers
Brands
Agencies
Join us at brandperfect.org
Banner ads vs brands: A Brand Perfect Panel, 6pm 16th July, venturethree, London Upcoming research & event themes: July – October, Smart Screens Everywhere November – March 2014, Brands at Play Save the date: 21st November, London conference. Hear what the Brand Perfect Community have to say
22
