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company profi le 01
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2011 spr ing summer co l lect ion
2011 fa l l winter co l lect ion
juma x har vey n ichols co l laborat ion
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JUMA creates unisex, progressive ready-to-wear and accessories using their own digital
prints inspired by art and travel. ‘Kenya, Russia, Los Angeles, Montreal - those are just a
few of the places Jamil and Alia Juma have lived over the years. The brother-and-sister team
behind the Juma label have admittedly “moved around a lot” according to Jamil, but their
globe-trotting backgrounds have combined to make their apparel label appealing to stores
around the world.’ - WWD
In 2003, the pair set out to create contemporary clothing, which evolved into a unisex
line. The idea was to design clothes that they can both share, while being inspired by their
individual and mutual experiences of their lives across four continents.
c o m p a n y p r o f i l e
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STOCKISTHarvey Nichols (Hong Kong)
Farfetch.com (UK)
Unconditional (London)
W Hotels (Worldwide)
Shopbop.com (New York)
Kaight (New York)
Eva (New York)
Convent (New York)
Life Curated (Brooklyn)
By George (Austin)
Covet (Los Angeles)
Revolve (Los Angeles)
Post 26 (Los Angeles)
Tur tle (Boston)
One Of A Few (Vancouver)
Tenth & Proper (Vancouver)
Primitive Culture (Calgary)
High Grade (Edmonton)
Holt Renfrew (Toronto)
Serpentine (Toronto)
Delphic (Toronto)
Robin Richman (Chicago)
Space 519 (Chicago)
Walk In (Montreal)
Espace pepin (Montreal)
Simons (Montreal)
Both Alia and Jamil are well traveled and have lived in
exotic locales such as Kenya, Congo and Kazakhstan as
well as all over North America including Vancouver,
Montreal, Dallas, Los Angeles and Atlanta. In their spare
time, the siblings have actively volunteered with various
charities.
d e s i g n e r b i o s
Alia attended George Brown College and worked as an
assistant designer at various design houses. A graduate
with a degree in Biosystems Engineering from McGill
University, Jamil worked as an investment strategist before
entering the fashion industry.
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JUMA was sponsored by the Fashion design council of canada to show at Toronto fashion week.
Harvey Nichols picked up the 2011 spring summer collection for Hong Kong and the response was tremendous. Their buying and marketing team then contacted JUMA to develop a collection of scarves that are exclusive for them and their customers. They were specifically interested in JUMA’s use of vibrant colours and visual references to wildlife done in a directional aesthetic.
j u m a x h a r v e y n i c h o l s c o l l a b o r a t i o n
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17th Issue Biannual Autumn/Winter 2009 UK £6.95 US $17.95 CAN $15.95 Kate Moss photographed by Craig McDean
Women’s Fashion
An
Oth
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utu
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/Win
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9 Decade in
Style
One of four limited-edition covers
Celebrating a Decade in Style
Kate Mossin John Galliano
AN17_CoverSpine_29_07_09.indd 2 4/8/09 15:54:43
Other fashionThe Insiders
The flamboyance of fashion and the sobriety of business may not seem the most natural bedfellows. Yet today fashion is a multimillion pound business, and industry adviser Imran Amed firmly believes it should be recognised as such. Started a little over two years ago, Amed’s website, the Business of Fashion, is a daily destination for fashion’s most influential power-players. “I just noticed this gap. There wasn’t anywhere that explored the intersection in an intelligent, analytical way.” With an MBA from Harvard Business School and a background in management consultancy, Amed set up the site as a labour of love. “I was really creative growing up, and then 18 came along – responsible decisions – so I studied business. And I learned so much in that environment, advising CEOs of huge businesses from all over the world. It was an amazing experience but at the end of the day I felt like the creative side of me wasn’t being used.” The site was the perfect opportunity to merge his love of fashion with his business acumen. “I speak the language of business and I speak the language of fashion and my role has really become like that of a translator, connecting those people. The problem is a lot of designers that enter the business don’t know what they don’t know. The first thing to learn is that you’ll only spend 10 per cent of your time designing and you’ll spend 90 per cent of your time managing. So you should really think of yourself as a CEO first and a designer second.” As well as the site, and consulting work advising brands, Amed has been working with Lulu Kennedy and Fashion East designers, and teaching a class at Central Saint Martins. “What I love about young designers in London is that each of them has their own voice. In New York, the designers are being led like an orchestra; they make beautiful music, but it’s very controlled and planned. In London, it’s more like a jazz band.”Text Joanna Schlenzka Photography Paul Wetherell
Imran AmedFounder of the Business of Fashion
136 AnOther Magazine
AnOther Magazine talks to three influential individuals shaping fashion from behind the scenes
AN17_B4_Insiders_ImranAmed_15_07136 136 28/7/09 17:59:12