this is what
students are
exposed to on
a regular
basis.
We found
Real-life students engaging in
healthy behaviors
Social media sharing healthy
behaviors
Empowering Call to Action
JWUnorm statistic
Johnson & Wales logo
Playful, relatable tone
A
B
C
D
E
AB
C
D
E
FF
Which behavior,
campus
This is the type of content the
@JWUnorms account would
retweet and engage with
This is the type of
content we would
post from the
@JWUnorms
account to
promote things
going on around
campus.
Prizes will be given
away to students that
participate in the
#JWUnorm social
media conversation.
By using social media
as currency, we will get
students and their
networks engaged in
living the JWUnorm
CONTEST PRIZES
Prize # Total Cost
Bottom Level
Protein Powder $33.00
Spa giveaways $50.00
Fuel for Fire $20.00
Kill Cliff $17.00
Gift Cards
City Sports $50.00
JWU bookstore $30.00
Pinkberry $20.00
Panara $20.00
Grand Prize
Color Run $50.00
Warrior Dash $50.00
TOTAL $340.00
GIVEAWAYS
Prize # Total Cost
Water Bottles
Providence 100 $499.00
North Miami 100 $499.00
Charlotte 100 $499.00
Denver 100 $499.00
TOTAL $1,996.00
POSTERS
Sizes Price All Campus Total
200 small 11.3'' x 17.3'' $242.98 $971.92
20 medium 18'' x 24'' $162.98 $651.92
TOTAL $405.96 $1,623.84
TOTAL $3,959.84
Based on the
engagement levels and
feedback from prizes
and giveaways, we
recommend keeping a
contingency budget of
$2,000 to apply to
successful activities
and programs.
