T R A I N I N G
FLORAL GREEN
AROMATICFOUGERE
Two new olfactory signatures by Karl Lagerfeld, both iconic and refined, incarnate the essence of style. Combining modernity and sensuality, they express a feeling of strength, desire and self-confidence.
THE CONCEPT
The ad visual evokes a dual approach, both sensual and sophisticated, the powerful attraction and real magnetism
of a couple and their unique fragrances.
Shot by Karl Lagerfeld
THE CAMPAIGN
The bottles are designed as modern icons of Karl, dressed in chiseled glass and shiny studded steel and adding the sophistication of a rock attitude to an elegant code based on black and white.
THE PRODUCT
EAU DE TOILETTE FOR MENEAU DE PARFUM FOR WOMENAn exalted green floral Lime – peachRose – magnolia – frangipaniMusks – amber woods
An aromatic sensual fougère:Mandarin – lavender oil
Apple – violet leafSandalwood – amber harmony
Range: 85 ml 45 ml
25 ml
Range: 100 ml 50 ml 30 ml
COMPETITION
GucciGuilty
BleuChanel
Dolce & Gabbana
Light Blue
J’AdoreDior