Lessons Learned on the Road to Creating the Wearables Market
Karl Martin, PhDFounder/CTO, Nymi
©2016 Nymi™.
2011Company formed (Bionym)
July 2013Seed Round ($1.4MM)
May/Sep 2014Series A ($14MM)
January 2015Pivot to Enterprise
Q3/Q4 2016Commercial Launch
2015/2016Pilots and product definition
December 2014Ship Nymi Band Discovery Kit (Dev Kit)
September 2013Consumer Pre-Launch
April 2013Product Conceived
The Nymi Story
Lesson 1:
It’s better to have 1,000 people that love you, than 100,000 people that like you.
AKA:Who’s your customer? What’s your killer app?
Lesson 2:
Crowdfunding/pre-launch can test a product concept, not an actual product.
AKA:Give yourself room to pivot. Are you sure you want to take customer’s money?
Lesson 3:
Manufacturing a consumer grade product is just as hard today as it ever was.
AKA:Do you have the expertise that’s been there, done that? Do you have the runway to make wrong bets?
Convenient Authentication Anywhere
©2016 Nymi™.