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Overview
Kedai Kasut You Sdn. Bhd. (KasutYO
Sekeluarga, a footwear & foot care ret
on your family need, from infant to range and variety of foot care choice
taste and demand for customers from
gender, social status and occupation) ar
KasutYOU started with just two sho
Banggol, Kuala Terengganu when it f
April, 2002.
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Vision
To be the most reliable, caring and largest family footwear & foot care chain s
Mission
To provide fashionable & high quality product while giving the customers the
shopping with the whole family.
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Product / Service
As depicted by the companys name,KasutYOUis dealing with footwear and foot care retailing
motto, our main objective is to provide our customer with footwear necessary to the whole fa
elderly. Variety of choices for any age and level of customer which includes leather, sports, life
school shoes, socks, etc are available at KasutYOU.
Specifically, we are focusing on family business, who have a stronger family bonds and prefer f
shopping with the whole family. To accommodate to this, we are reserving wider walkway to e
customer have a more pleasant and comfortable shopping experience. On top of that, we are
creating an excellent shopping experience to our customers.
Besides that, we do also emphasis on customer satisfaction whereby the goods sold are fair in
trendy and having a variety of brands. In short, most values to the customers by providing goo
price for the best quality assurance. For that, we do practice goods exchange grace periods fro
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Besides offering the major brands, we do also offer our own house brands to t
customers. Among our own house brands are :
BNC
BNC ComfortEvelina Viviana
G-wingx
Activate Uomo
GinnaL.A Power
G2
Gmax
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Corporate Social Responsibility
KasutYOUnever forgets the unfortunate whereby contributions, d
channelled to those in need from time to time. These includes
Kelas Pendidikan Khas Sekolah Kebangsaan Padang Hiliran
Pusat Harian Downs Syndrome Kuala Terengganu
Taman Sinar Harapan Kuala Terengganu
National Kidney Foundation Kuala Terengganu
Asrama Anak Yatim Darul Fallah Rumah Tunas Harapan Darul Hilmi, Seberang Takir, Terengganu
Jawatankuasa Pemulihan Dalam Komuniti (PDK) Komplek Penya
Kemaman
Pusat Jagaan Rohaniah Pasir Puteh, Kelantan
individuals and family, etc.
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Starting year 2009, we are working closely with a press company
sponsorship to students in assisting their family in preparing the
the opening of new school term.
To support the company goodwill to help those in need, KasutYO
organise yearly charity program by contributing part of their staf
visiting the local families.
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BNC Everlast BNC Comfort B
Clarks Converse Evelina Viviana Gw
LeeCooper Lois Nike N
BUM Diadora
Brand List
http://www.kasutyou.com/manufacturer/4-clarks.aspxhttp://www.kasutyou.com/manufacturer/4-clarks.aspxhttp://www.kasutyou.com/manufacturer/5-converse.aspxhttp://www.kasutyou.com/manufacturer/5-converse.aspxhttp://www.kasutyou.com/manufacturer/7-evelina-viviana.aspxhttp://www.kasutyou.com/manufacturer/7-evelina-viviana.aspxhttp://www.kasutyou.com/manufacturer/8-gwingx.aspxhttp://www.kasutyou.com/manufacturer/9-lee-cooper.aspxhttp://www.kasutyou.com/manufacturer/9-lee-cooper.aspxhttp://www.kasutyou.com/manufacturer/10-lois.aspxhttp://www.kasutyou.com/manufacturer/11-nike.aspxhttp://www.kasutyou.com/manufacturer/12-nona.aspxhttp://www.kasutyou.com/manufacturer/13-bum.aspxhttp://www.kasutyou.com/manufacturer/14-diadora.aspxhttp://www.kasutyou.com/manufacturer/14-diadora.aspxhttp://www.kasutyou.com/manufacturer/14-diadora.aspxhttp://www.kasutyou.com/manufacturer/13-bum.aspxhttp://www.kasutyou.com/manufacturer/12-nona.aspxhttp://www.kasutyou.com/manufacturer/11-nike.aspxhttp://www.kasutyou.com/manufacturer/10-lois.aspxhttp://www.kasutyou.com/manufacturer/9-lee-cooper.aspxhttp://www.kasutyou.com/manufacturer/8-gwingx.aspxhttp://www.kasutyou.com/manufacturer/7-evelina-viviana.aspxhttp://www.kasutyou.com/manufacturer/5-converse.aspxhttp://www.kasutyou.com/manufacturer/4-clarks.aspxhttp://www.kasutyou.com/manufacturer/3-brooks.aspxhttp://www.kasutyou.com/manufacturer/2-bnc-comfort.aspxhttp://www.kasutyou.com/manufacturer/6-everlast.aspxhttp://www.kasutyou.com/manufacturer/1-bnc.aspxhttp://www.kasutyou.com/manufacturer/14-diadora.aspxhttp://www.kasutyou.com/manufacturer/13-bum.aspxhttp://www.kasutyou.com/manufacturer/12-nona.aspxhttp://www.kasutyou.com/manufacturer/11-nike.aspxhttp://www.kasutyou.com/manufacturer/10-lois.aspxhttp://www.kasutyou.com/manufacturer/9-lee-cooper.aspxhttp://www.kasutyou.com/manufacturer/8-gwingx.aspxhttp://www.kasutyou.com/manufacturer/7-evelina-viviana.aspxhttp://www.kasutyou.com/manufacturer/5-converse.aspxhttp://www.kasutyou.com/manufacturer/4-clarks.aspxhttp://www.kasutyou.com/manufacturer/3-brooks.aspxhttp://www.kasutyou.com/manufacturer/2-bnc-comfort.aspxhttp://www.kasutyou.com/manufacturer/6-everlast.aspxhttp://www.kasutyou.com/manufacturer/1-bnc.aspx8/10/2019 kasut you 2.3
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Awards & Achievements
Anugerah Kedai Harga Patut 2010
Presented by Kementerian Perdangan Dalam Negeri, Koperasi
dan Kepenggunaan
To identify, evaluate and recognize business which are prefer
by customers (locally & overseas), offering good quality of
goods, fair in price and excellent in service.
The certificate & trophy fo
Patut 201
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Anugerah Kedai Pilihan Pengguna
2006 / 2007
By Kementerian Perdagangan Dalam Negeri Dan Hal Ehwal
Pengguna
Certificate for Anugerah K
2006/2
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Promotion & Advertising
Fashionable watch @ Bo
Own Brandinga) Boutique Nona
Under the flagship of Kedai Kasut YouSdn.
Bhd.,the Company currently has a new
brand called Boutique Nona.
Besides offering some fashionable ladies
footwear, the
boutique also focuses on the selling ofladies accessories such as brooches, silver
accessories, handmade jewellery and
handbags.
On top of that the Company also carries his own plans to introduce
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On top of that, the Company also carries his own plans to introduce
to the market such as :
b) Gwingx
Price Range :RM 39.99-RM 199.99
Products :Sports casual, sneakers, men office wear, men casual wea
c) Nona
Price Range :RM 19.99RM 49.99Products :Lady fashionable shoes and fashion accessories
d) Activate Uomo
Price Range :RM 19.99RM 69.99
Products :Men casual sandals , man casual slippers
e) Emilio Vuitton
Price Range :RM 49.99RM 159.99Products :lady fashionable heels
f) L.A Power
Price Range :RM 6.99RM 39.99
Products :School shoes, school bags, socks
The introduction of the branding in the market will enhance the ima
enable the Company to have a foothold in the footwear business in t
Ladies Accessories @
Boutique Nona
Wallet @ Boutique Nona
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Advertising
A series of advertising are done by the Company to gain the awareness of the public about
this Company. Getting public awareness is crucial to success as this is the first level in a
customers psychological stages prior to a purchase decision. Among the advertisement
methods implement are:
a) VIP Membership Cards
Kasut You offers VIP Membership programs to his entire value customers. With this privilege,
the VIP members can collect points on every cents spent at any outlet of Kasut You.
All the points collected will remain in account for a period of 5 years. A series of interesting
gift is awaiting for the member to redeem.
In year 2004, the Company started with direct mailing to its VIP members. By using this
direct mailing communication, any information can be directed to specific individual
customer personally. Attached with the direct mailings are some discounts and cash voucher.
All the vouchers are color printed and come with numbering. Besides that, Kasut Youdoes
keep in touch with his value customer via short message system (SMS). The Company will
sms to their VIP members to notice them about the sales or promotions held in the outlets.
b) N W it U
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b) Newspapers Write Up
By the end of year 2005, Harian Metros reporter had a few write up for Kedai Kasut YouSdn. Bhd. Sinc
people in Malaysia get to know bout this biggest footwear retailing shop in Malaysia.
A series of interview is conducted to explore more about the legend and the story for the success for a
) Yearl L k Dra
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c) Yearly Lucky Draw
Lucky Draw Promotion is the yearly programme host by Kasut You.
Normally, this programme will last for few months in conjunction with the Hari Raya Sales and
Sales.
A range of exclusive gifts are ready to give away to the lucky customers. Among the gifts offererefrigerators, color TVs, computer, notebook, washing machines, 3G handphones, bicycles, DC
and lots more*.
(*gifts to be determine by the management for the respective year.)
Gift for Lucky Draw 2009
(K. Terengganu)
Grand Prize Winner Lucky Draw Kasut
(K. Terengganu)
d) Fli
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d) Fliers
Fliers are distributed to the public during
promotion program, especially in conjunction
with our grand opening of new outlets or
during stock clearance. Usually, the fliers areplaced in the letter box at housing estates or
just by putting it on vehicles parked at car
parks.
Sample of Fliers distributed in
e) Bantings and Banners
Approximately 150 bantings and 25 banners are placed
in KT town, especially during Hari Raya Puasa and Back
to School promotion to alert the public about the
promotions held by the Company. On top of that,
buntings and banners are also place at Pasir Puteh
(Kelantan) and Jerteh (Terengganu) during promotion
seasons to create the public awareness of our ongoing
promotions.
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f) Media Contact
Media advertisements are done via radio
channel and also some printed publication
such as newspapers and magazine. At this
point of time, Kasut Youdoes work closelywith Tfm (Radio Terengganu), Kelantan FM &
THR by putting up advertisement in their radio
channel.
Besides that, Kasut Youdo from time to time
place advertisement in local newspapers to
keep the fellow customers alert about the
latest promotions held at Kasut You.
Squad THR at Kasut You, Jalan
g) In house posters
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g) In house posters
Attractive in house posters are placed in the outlets to attract more customers to come.
h) Free gifts
Free gift are given out to customers, especially during special promotion. For example, Red Packet and Spackets) are given respectively during Chinese New Year and Hari Raya Aidilfitri. Approximately 500,000
distributed in a year.
Besides that, time table, calendars, stationery sets and shoes white are also been distributed during Ba
year end promotion as part of gifts given to our valued customers. From time to time, the Company will
souvenirs to their fellow customers. In July 2005, the 20,000 pieces of free gifts are ready to be given aw
Sampul Duit Raya Kasut You Kasut YouCash V
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i) Business Affiliate
Kasut Youwho joins OSK Priority Card Programme and Digi Mobile Voucher
giving out special free gifts to OSK Priority Card holder and Digi users upon
with Kasut You.
Besides OSK Priority Card, Kasut Youdo get involves with Digi. Kasut Youon
business partners for Mobile Voucher Programes launched by Digi Telecom
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j) Advertisement on vehicles
The Company is still in the midst of having the advertisement on vehicles. For t
stage, the vehicles for Kasut Youwill be painted with Kasut Youcorporate colo
a series of brand name hold by Kasut Youat this moment.
Advertisement on vehicle
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Location Address
Terengganu
Clarks Boutique
93 Jalan Banggol
20100 kuala Terengganu
Terengganu.
Tel:09-6316312 ext 34
Jalan Banggol (Head Quarter)
No. 83-83A, 81-81A,
Jalan Banggol,
20100 Kuala Terengganu,
Terengganu, Malaysia.
Giant Hyperm
Lot G39- G40
Lot G 39G4
H.S (D) 6917,
Mukim Caba
Kuala TerengTerengganu,
Mesra Mall, Kemaman (Terengganu)
Lot 7, Mesra Mall,
Kerteh,
Terengganu, Malaysia.
Mydin Mall,
Lot G25,G26,
Jalan Sultan M
21000 Kuala
Terengganu,
Gong Badak
Lot 18111, Taman Sejati,Jalan Gong Badak,
20100 Kuala Terengganu,
Terengganu, Malaysia.
Jerteh
Jalan Tausah,Terengganu,
Batu 6
No. 1, Bangunan SEDC,
Batu Enam, Kuala Terengganu,
Terengganu, Malaysia.
Kemaman
KCP 35, KCP 3
Jalan Lebai Sa
24000 Cukai,
Kemaman, M
Our
Outlets
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Kelantan Tanah Merah
PT 4936 & PT 4937,
Taman Kota
Harmoni,
17500,TanahMerah, Kelantan.
Pasir Pute
PT 450, Ja
Zainal Ab R
16800 Pas
Kelantan,
Mydin Mall Kubang
Kerian
Jalan Raja Perempuan
Zainab II,
Kota Bahru,
Kelantan, Malaysia.
Clarks Bou
Lot 1.16 1
Mall,
Jalan Ham
15050 Kot
Kelantan.
Tel:09-743