Digital advertisers will spend $198B in 2016 ...and the majority will be on mobile
Source: eMarketer, ad spend tool, 2014
Digital advertising budgets are also increasingly being transacted programmatically
Source: Business Insider, 05/2015
ADVERTISERS HAVE TO PAY ATTENTION TO APPS digital media time spent, by platform
0%
15%
30%
45%
60%
Desktop Mobile App Desktop Mobile App
ComScore; http://www.comscore.com/Insights/Presentations-and-Whitepapers/2014/The-US-Mobile-App-Report
+12%
-13%
2013 2014
In-app traffic reigns supreme
15
30
45
60
Dec 4-10 Dec 11-17 Dec 18-24
Brand Spend 2013 Brand Spend 2014
52%
34%35%25%28%
17%
MoPub Marketplace Data - December 2014
Brand spend on the rise
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{!“app”:”Flow Free”,!“category”:”Games”,!“OS”:”iOS8”!}!+other parameters
AD REQUEST
AD REQUEST DECISIONING AUCTION DISPLAYby Big Duck GamesFlow Free
Bidder 3
$1.10Bidder 2
$1.50Bidder 1
$1.90MARKETPLACE
Network 3
$0.72Network 2
$1.00Network 1
$1.40AD NETWORKS
by Big Duck GamesFlow Free
AD REQUEST DECISIONING AUCTION DISPLAY
Bidder 3
$1.10
Bidder 2
$1.50
Network 3
$0.72
Network 2
$1.00
Network 1
$1.40
Bidder 1
$1.90Bidder 1
$1.90 WINNER!
AD REQUEST DECISIONING AUCTION DISPLAYby Big Duck GamesFlow Free
{!“app”:”iMusee”,!“category”:”music”,!“OS”:”iOS8”!}!+ other parameters
AD REQUEST
AD REQUEST DECISIONING AUCTION DISPLAYby CHOCOLABSiMusee+
Bidder 3
$1.30Bidder 2
$1.70Bidder 1
$2.10MARKETPLACE
Network 3
$0.98Network 2
$1.20Network 1
$1.60AD NETWORKSDIRECT ADVERTISERS
AD REQUEST DECISIONING AUCTION DISPLAYby CHOCOLABSiMusee+
Bidder 3
$1.30
Bidder 2
$1.70
Network 2
$1.20
Network 1
$1.60
Bidder 1
$2.10
WINNER!
AD REQUEST DECISIONING AUCTION DISPLAYby CHOCOLABSiMusee+
{!“app”:”TextMe”,!“category”:”Social”,!“OS”:”iOS8”!}!+other parameters
AD REQUEST
AD REQUEST DECISIONING AUCTION DISPLAYTextMeby TextMe inc.
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Bidder 3
$1.26Bidder 2
$1.67Bidder 1
$1.74MARKETPLACE
Network 3
$0.97Network 2
$1.35Network 1
$2.16AD NETWORKSDIRECT ADVERTISERS
by TextMe inc. AD REQUEST DECISIONING AUCTION DISPLAY
Network 2
$1.35
Bidder 1
$1.74
Network 3
$0.97
Bidder 3
$1.26
Bidder 2
$1.67
Network 1
$2.16Network 1
$2.16 WINNER!
AD REQUEST DECISIONING AUCTION DISPLAYby TextMe Inc.TextMe
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