Keep Calm and Pivot
Pete Mitchell, Global Media Innovations Director Mondelez International
Content
Delivery Structure
New…..
New Structure
Intrepreneurship Effective in 90 days
Startup Pitch Day Immersion Weeks at Startup Headquarters
New Delivery
4 DAYS TOGETHER
14
PARTNER MEETINGS
567 POWER POINT SLIDES
Our Global Meetings in LA
25th March – 28th March 2013
ENTERTAINMENT TECHNOLOGY MEDIA COMPANY
MUSIC
The Trending Vending Truck parked outside the Austin
Convention Center.
Hi definition transparent displays on front of each vending unit
for digital signage and to show trending flavors at any given
moment..
Chalk bot sprays trail of trending “crumbs” and Oreo messaging
when truck moves through Austin’s streets… Follow the trail to
find the truck…
Transparent glass reveals 3D printing of actual Oreo cookies.
≠
#EatTheTweet?
It’s all about
customization…
Failure to pivot…
October 2010
Jan Koum