Gamification: Fixing Loyalty & EngagementKEITH SMITH
CO-FOUNDER & CEO, BIGDOOR
@CHIEFDOORMAN
BigDoor• Most widely used platform• Top choice by consumer brands• 30MM MAUs by Q3 2012• Fastest way to implement, measure & learn
The ProblemMedian Results for Top 5k Sites
• Loyalty = 1.5 Visits/Month
• Engagement = 5 Pageviews/Visit
“The problem is that users are neither loyal nor engaged”
The Solution(s)
Loyalty&
Engagement
Onboard
Yearn
Reward
Social
1. Onboard
2. Create Yearn
3. Reward
4. Get Social
5. Rinse & Repeat
The Results
