Businesses need to catch up with the reality of today
Most of us know what to do but …
THE IDEAL EMAIL CAMPAIGN
� Personalized on a 1:1 basis� Delivered in real-time� Relevant and contextual� Delivered and continually optimized via automated processes and
machine learning
2012
2011
2014
2015
100
350
947
1876
implementing new technology without a set strategy is a recipe for failure
DIGITAL MATURITY INDEX
technology
data
strategy
strong leadership
streamlined processes
great product or service
Define
Measure
AnalyzeImprove
Control
AUDIENCE PROFILING� Match clicking behavior and interest
tags
� Preference Centers
� Web Tracking
� Personalization
� Dynamic Content
� Develop the digital capabilities of your organization. Invest in technology
� Work on your leadership capabilities. Digital masters steer top-down
� Think big, start small, move fast
� Choose a tool that suits your needs
� Aim for the perfect balance between all drivers for success.
� Don’t forget it’s all about marketing!
Don’t forget that Permission marketing is the privilege (not the right) of delivering personal and relevant messages to people who actually want to get them
� Develop the digital capabilities of your organization. Invest in technology
� Work on your leadership capabilities. Digital masters steer top-down
� Think big, start small, move fast
� Choose a tool that suits your needs
� Aim for the perfect balance between all drivers for success.
� Don’t forget it’s all about marketing!
� Data is extremely important but don’t forget the human touch
Correlation does not imply causation