Websites for Small Business = ProfitUnderstanding Essentials to Build an Executable Plan
Michael Vaughn March 11, 2015
Michael Vaughn Senior Technologist
User Experience Specialist Entrepreneur
Public Speaker
Family Guy Cubmaster, Pack 416 On a Fitness Journey
Steering Committee, UX
Engaging | Useful | Sustainable
Key Elements
Engaging | Useful | Sustainable
Know Your AudienceEngaging | Useful | Sustainable
User Experience (UX)graph provided by
User Experience Toolkit Examples
Persona Exercises
User Journey Mapping
User Stories
Usability Testing
Surveys and Research
Mockups/Prototypes
Wireframes
Create Your Brand Guide The Heartbeat of Your Organization
Brand Guide Elements
Logo and Proper Usage
Color Palette
Font Types
Mood Board
Product Logo and Proper Usage
Embossing Elements
Special Guest
Company Messaging
Company Brand Guide Example
Tell Your StoryEngaging | Useful | Sustainable
What’s Your Story?
Build Your Website RoadmapEngaging | Useful | Sustainable
RoadMap Essentials
Budget
Short/Mid/Long Term Plan
Staff/Outsource to Build Staff/Outsource to Maintain
ROI Indicators
Control Book
Key People
User Experience
Graphics Designer
Technical Resource
SEO Specialist
Web Designer
Social Media Specialist
Web Admin
Brand Specialist
Choose Your Technical Tools (Wisely)Engaging | Useful | Sustainable
Content Management System (CMS)
File Server
Hosting Provider
Email Marketing Campaign
Customer Relationship Manager (CRM)
Analytics
Special Guest
Key Essentials Key Additions
Formulate Your SEO StrategyEngaging | Useful | Sustainable
Create Your Social Media PlanEngaging | Useful | Sustainable
http://viralmarketingnews.com/social-media-outlets-secrets-social-media-business/
Social Media Plan
Short/Mid/Long Term Goals
Local/Regional/Global
Staff/Outsource
Control Book
Care and Feeding Approach
Campaign Roadmap
Special Guest
Assemble Your ContentEngaging | Useful | Sustainable
Core Elements
Copy (Text)
Images
Audio
Marketing Material
Video
Contact Information
Blog/Newsletter
Images Evoke Emotion, Text Requires Discipline
Engaging | Useful | Sustainable
Putting it All Together
Engaging | Useful | Sustainable
Corporate Branding
Social Media
Mobile | Web | User Experience Michael Vaughn
Senior Technologist User Experience Specialist
Public Speaker
http://artemisiatechnologies.com/
http://www.thememeagency.net/
@mcvaughn
/michaelcvaughn/
http://www.actuatesocial.com/
Salesforce
http://www.force101.com