800-861-7261 • www.KGC-Qualitative.com Info@kgc-
qualitative.com
Qualitative Healthcare Marketing ResearchIn Person … Online … Mobile
Pharmaceuticals | Medical Devices | Diagnostics Biotech | Hospitals | Long-term Care
Kendall GayQualitative Research Consultant
800-861-7261
2KGC – Qualitative Healthcare Marketing Research
What Makes KGC Different?• Old school values, new school methods –
dedicated to continuing education and professional development
• PRC Expert Certified
• Greenbook Health Certified
• Early Adopters of Technology
• Everywhere - Global Capabilities
• Specialized - Exclusively in Healthcare
3KGC – Qualitative Healthcare Marketing Research
Key Consultants
• 20 years qualitative research experience• Over 9,000 interviews and focus groups
Kendall GayPrincipal Kendall Gay Bio
Simon EastonSr. Qualitative Researcher
Global Director• 25 years quant & qual research experience• Over 9,000 interviews and focus groups
Simon Easton Bio
4KGC – Qualitative Healthcare Marketing Research
Key Staff
• 25 years experience in organizational development & growth management
• Specialist in aligning market research data with strategic business plans
Tim WhiteConsultant
Mary Ellen MotylDirector of Operations
• Oversees all project management, administration, accounting and compliance
Mary Ellen Motyl Bio
Tim White Bio
5KGC – Qualitative Healthcare Marketing Research
95% - Repeat & Referral Business
• Exclusively qualitative
• Global & Domestic Capabilities
• 20 Years of Knowledge & Experience - from Providers to Patients
• Reputation, Respect, Integrity
• Seller–Doer & Team Models
• Skilled, Trained, Experienced Moderators
• Expert Interpretive Analysis
• Technologically Advanced Methods
• Fusing Traditional Methods with Innovative Techniques
6KGC – Qualitative Healthcare Marketing Research
It all revolves around Qualitative
In-Person
Providers
Mobile
Qualitative
OnlinePatients
Caregivers
7KGC – Qualitative Healthcare Marketing Research
Full Suite of Services• Design to report• Domestic & Global
• Full Service Qualitative Research – Methodology– Data collection– Interpretive analysis and reporting – Presentations
• Moderation, Facilitation, Interviewing– In-person, observation, telephone, online, video, mobile
8KGC – Qualitative Healthcare Marketing Research
Some Current Clients• Allergan• Baxter Healthcare• Boehringer-Ingelheim
• Centocor• 21st Century
Oncology• Ethicon
• SkinMedica• ChemoFrance• Ameritox
Experience• Pharmaceuticals• Biotech• Medical Devices• Hospital Equipment & Supplies
• Imaging & diagnostic• Chronic disorders• Surgery• Long-term Care
20 years and over 70 different therapeutic areas, including:
9KGC – Qualitative Healthcare Marketing Research
Areas of Research• Pre-launch strategy
development
• Positioning & messaging
• New product assessment & development
• DTC promotion/ advertising
• Licensing & acquisition
• Product placement & evaluation
• Ad concept & detail aid testing – Normative database
• Image & awareness
• Sales force issues
• Packaging design & development
• Observational methods
10KGC – Qualitative Healthcare Marketing Research
Innovative Technology & Online Methods
• We use audio and video to capture the true voice of your customer – be there when the behavior occurs!– Video Diary, Flip Video/ Bloggie, Smartphones,
Tablets– Digital Audio Diary
• Tablet PC – capture text and drawings electronically
• Bulletin Boards• Text Message Research
11KGC – Qualitative Healthcare Marketing Research
Go Mobile! Be where your respondents are! Real-time vs. Recall - great when you need
to understand what respondents are thinking when a behavior occurs
Rich content - Text, audio, video, photo Instant Responses + the ability to probe Standalone or complimentary to other
methods Global reach – capture responses from any
mobile or smartphone in 63 countries iOS, Android, Blackberry, WindowsPhone Perfect for busy HCPs & Consumers Low impact on your schedule and budget NO TRAVEL
12KGC – Qualitative Healthcare Marketing Research
Video & Audio DiariesWe use personal video cameras and digital audio recorders for “self ethnography” – respondents record their thoughts about a condition, medication, device or anything! Capture them in the moment, when it occurs.
Voice of the Customer – share with your team, sales and senior management
It’s EASY for people to record, upload & share We supply the tools and detailed instructions Easy to do! Cameras are used as honoraria Perfect for busy Healthcare Providers &
Consumers Low impact on your schedule and budget Multi-media reports NO TRAVEL
13KGC – Qualitative Healthcare Marketing Research
Virtual Facility Interactive, synchronous platform designed
for research Real-time collaboration = Higher engagement We share anything but lunch! Back room interaction – breakouts with your
team or chat with your moderator LIVE! - Groups, IDIs, Ideation, Co-creation Marry phone conversation with webcams and
stimuli Perfect for busy HCPs & consumers – you truly
get the voice of your customer Test any stimuli - Video, audio, images and text
– or any combination Global– reach respondents anywhere NO TRAVEL
• Backroom Chat
• Participants
• Stimuli
• Webcam
• Poll
14KGC – Qualitative Healthcare Marketing Research
Global Coordination
• Country-specific fieldwork, moderation, analysis & reporting yields culturally relevant insights
• KGC actively manages every global project
• Coordinated analyses among countries to arrive at global findings with clear recommendations
• Standardized processes and templates for quality control
• Time-tested partnerships with proven value
15KGC – Qualitative Healthcare Marketing Research
Professional Affiliations & Ethics
We are active in these organizations and adhere to their ethical standards
800-861-7261 • www.KGC-Qualitative.com Info@kgc-
qualitative.com
Our Mission: We strive to provide high quality, high value insights that enable clients to make more informed business
decisions for a competitive advantage