Link Building Strategies
Essential first steps
• Design• Stunning• Modern
• Point of difference• What does your site do better?
• Content• Long tail• Linkbait
• Credentials• Why are you better than everybody else?• Who are you?
• Channels• Newsletter• Blog
Design
Design
What type of links does your site need?
Rankings
Keyword
TrustRank
PageRank
TrustRank Links
BBC
Newspapers
Large blogs & companies
Medium size blogs & companies
Small blogs, directories & small companies
• Make friends with top bloggers & send them news tips
• Make friends with journalists• Break a news story• Use link bait• Find old linkbait, get links from it• Find “resource” posts, get links from them• Guest blogging• www.blogstorm.co.uk/hot-topics/
Execution
Traffic
Direct
Social
Branding
Fortify
Strengthen
> >>
Ideas
Research
Content
Exchange
Free
Barter
Paid
> >
Link targets
Who?
What?
Why?
>
>
>
>
Social Media
Prom
otio
nPr
oces
s
Phone
SocialPress
Buzz
>
Beware
Case Study - Twitition.com has 12,404 links
Find out more
• Subscribe to www.blogstorm.co.uk
• Presentation www.blogstorm.co.uk/a4u
• Follow www.twitter.com/patrickaltoft
• Company www.branded3.com