Kim Väisänen CEO and Co-Founder Blancco Oy Ltd. Twitter: @kimvaisanen
Go Global – Lessons Learned
The #1 company-killer
Rachleff's Law of Startup Success: The #1 company-killer is lack of market.
• When a great team meets a lousy market, market wins • When a lousy team meets a great market, market wins. • When a great team meets a great market, something special happens
Iterate, Iterate, Iterate
Establishment of subsidiaries
1997 2003 2006 2010 2000
”Franchising”
International partner network
In-house exports
Significance of operation mode
Research by Niina Nummela, University of Turku
‘Micro-multinational corporation'
Less is More – Focus!
Respect the talent
17.54 million USD (2013)
19.07 million USD (2014)
18.67 million USD (2014) 4 million USD (2013)
3.75 million USD (2013)
Incentives drive behavior
Challenge of incentives
Exit only?
Take care of the most essential
Final warnings