KNOW BEFORE YOU SOURCE:Three New Ways to Visualize Your Recruitment Strategies
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Presented by Alex de Soto [email protected] Twitter: alexdesotoDavis Advertising Inc. www.davis.jobs
How good is your recruitment crystal ball?
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1 The Recruitment Readiness Piano Reaching All Types of Candidates
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How ACTIVE are your potential candidates?
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How PASSIVE?
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The Recruitment Readiness Piano
Open PassiveActive
1 Reaching All Types of Candidates
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Active
Behaviors
Actively solicits referral
assistance from
friends
Often searches for jobs
online and applies via job boards
Applies directly to employer website
Subscribesto job alerts
1 Reaching All Types of Candidates
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Actively solicits referral
assistance from
friends
Often searches for jobs
online and applies via job boards
Applies directly to employer website
Subscribesto job alerts
Keeps resume on job boards
“just in case”
Some searches
online for jobs, salary
or career INFO
On occasion
glances at Help
Wanted sections in journals to
“see what’s out
there”
Very active on social
and PRO
networks like
Somewhat active on
PROnetworks
like LinkedIn
Subscribes to a PRO
newsletter email list
OpenActive
1 Reaching All Types of CandidatesBehaviors
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Applies directly to employer website
Subscribesto job alerts
Keeps resume on job boards
“just in case”
Some searches
online for jobs, salary
or career INFO
On occasion
glances at Help
Wanted sections in journals to
“see what’s out
there”
Very active on social
andPRO
networks like
Somewhat active on
PROnetworks
like LinkedIn
Subscribes to a PRO
newsletter email list
Rarely on social
networks
Rarely on the Web.
Little to no contact
INFO available
online
Open Passive
1 Reaching All Types of CandidatesBehaviors
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Applies directly to employer website
Subscribesto job alerts
Keeps resume on job boards
“just in case”
Some searches
online for jobs, salary
or career INFO
On occasion
glances at Help
Wanted sections in journals to
“see what’s out
there”
Very active on social
andPRO
networks like
Somewhat active on
PROnetworks
like LinkedIn
Subscribes to a PRO
newsletter email list
Rarely on social
networks
Rarely on the Web.
Little to no contact
INFO available
online
Open PassiveAn estimated 65-85% of the labor pool
1 Reaching All Types of CandidatesBehaviors
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Career/Employment Status Influence1 Reaching All Types of Candidates
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Open PassiveActiveUnemployedUnhappy at WorkRecent GradsShift WorkerEntry LevelHigh School Grads1-5 Years of Experience
EmployedHappy at WorkHighly ExperiencedSpecialized ProfessionalSenior Level/ExemptCollege/Post Grads10+ Years of Experience
Sourcing and Marketing Methods1 Reaching All Types of Candidates
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Company WebsiteSEO Postings/PackagesResume DatabasesMajor/Niche Job BoardsPrint/Online JournalsOther Print
Online Candidate SourcingCEUs/EventsProfessional /Social NetworksPay-Per-Click (SEM, Smart Ads, etc.)E-Mail MarketingEmployee ReferralsPrint/Online Journals
Direct MailEmployee ReferralsRetained SearchContingency Search
Open PassiveActive
2 The Recruiting Situation Quadrant Modes of Sourcing
Urg
ency
Not
Urg
ent
Urg
ent
Ease of HiringEasy-to-Fill Hard-to-Fill
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How urgent are your hiring needs?
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How easy are they to fill?
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2 Modes of Sourcing
Urg
ency
Not
Urg
ent
Urg
ent
Ease of Hiring
Easy-to-Fill Hard-to-Fill
Recruiting Situation
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2 Modes of Sourcing
Recruiting SituationUrg
ency
Not
Urg
ent
Urg
ent
Ease of Hiring
Easy-to-Fill Hard-to-Fill
SonographerED NursePractitioner
Hospitalist
Lab Assistant
Billing Supervisor
Dietitian
ClinicalPsychologist
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2 Modes of Sourcing
Urg
ency
Not
Urg
ent
Urg
ent
Ease of Hiring
Easy-to-Fill Hard-to-Fill
Sourcing and Staffing Resources
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2 Modes of Sourcing
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Sourcing and Staffing Resources
Urg
ency
Not
Urg
ent
Urg
ent
Ease of Hiring
Easy-to-Fill Hard-to-Fill
In-House 3rd Pty. Databases ATS / HRIS
In-House 3rd Pty. Databases ATS/HRIS
In-House 3rd Pty. Databases ATS / HRISContingency SearchRetained SearchContract Staffing *
In-House 3rd Pty. Databases ATS/HRISContingency SearchRetained Search
2 Modes of Sourcing
Urg
ency
Not
Urg
ent
Urg
ent
Ease of Hiring
Easy-to-Fill Hard-to-Fill
Advertising & Marketing Sources
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2 Modes of Sourcing
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Advertising & M
arketing SourcesU
rgen
cy
Not
Urg
ent
Urg
ent
Ease of Hiring
Easy-to-Fill Hard-to-Fill
Job Site of Record (Major or Niche)Posting SEO Packages
Direct MailE-Cards/E-MailNiche Job BoardsJournals (Print/Web)
Employee Referrals
Pay-per-Click LinkedIn, Facebook Google AdWords Indeed (Sponsorships)
Niche Job BoardsEmployee Referrals
Job Site of Record (Major or Niche)Posting SEO PackagesMajor Job Boards
2 Modes of Sourcing
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Advertising & M
arketing SourcesU
rgen
cy
Not
Urg
ent
Urg
ent
Ease of Hiring
Easy-to-Fill Hard-to-Fill
Job Site of Record (Major or Niche)Posting SEO Packages
Direct MailE-Cards/E-MailNiche Job BoardsJournals (Print/Web)
NewspapersEmployee Referrals
Pay-per-Click LinkedIn, Facebook Google AdWords Indeed (Sponsorships)
Niche Job BoardsEmployee Referrals
Job Site of Record (Major or Niche)Posting SEO PackagesMajor Job Boards
Employer BrandingCandidate Hospitality
Social Media
2 Modes of Sourcing
Recruiting SituationUrg
ency
Not
Urg
ent
Urg
ent
Ease of Hiring
Easy-to-Fill Hard-to-Fill
Hospitalist
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2 Modes of Sourcing
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Sourcing and Staffing Resources
Urg
ency
Not
Urg
ent
Urg
ent
Ease of Hiring
Easy-to-Fill Hard-to-Fill
In-House 3rd Pty. DatabasesContingency SearchRetained Search
2 Modes of Sourcing
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Advertising & M
arketing SourcesU
rgen
cy
Not
Urg
ent
Urg
ent
Ease of Hiring
Easy-to-Fill Hard-to-Fill
Direct MailE-Cards/E-MailNiche Job BoardsJournals (Print/Web)Employee Referrals
3 The Talent Map Size and Location of Your Talent Pool
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Wait! I think I’m getting near some candidates.
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Source: Davis Advertising study, May 2007
MORE likely to recruit and retain
LESS likely torecruit and retain
3 Size and location of your labor pool
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3 Size and location of your labor pool
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3 Size and location of your labor pool
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3 Size and location of your labor pool
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3 Size and location of your labor pool
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3 Size and location of your labor pool
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3 Size and location of your labor pool
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Dietitians
19104 70
3 Size and location of your labor pool
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341 Dietitianswithin 70 miles of 19104
3 Size and location of your labor pool
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341 Dietitianswithin 70 miles of 19104
3 Size and location of your labor pool
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Recap Putting it all together.
321
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RECAPModes of Sourcing
Urg
ency
Not
Urg
ent
Urg
ent
Ease of Hiring
Easy-to-Fill Hard-to-Fill
Recruiting Situation
RNOR/Perioperative
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RECAPSize and Location of your labor pool
71 RNs - OR Perioperativewithin 20 miles of 08401
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RECAPThe Recruitment Readiness Piano
Open PassiveActive
RNs – OR/Perioperative
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RECAPModes of Sourcing
Urg
ency
Not
Urg
ent
Urg
ent
Ease of Hiring
Easy-to-Fill Hard-to-Fill
Sourcing and Staffing Resources
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RECAPModes of Sourcing
Urg
ency
Not
Urg
ent
Urg
ent
Ease of Hiring
Easy-to-Fill Hard-to-Fill
Advertising and Marketing Sources
Direct MailE-Cards/E-MailNiche Job BoardsJournals (Print/Web)Employee Referrals
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Q&A
CandidateRecruitment Readiness
Hiring Situation /Modes of Sourcing
Location and Size of Labor Pool