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“Know one of us? Become one of us!”
Employee Referral Webinar - August 6, 2014
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“Know one of us? Become one of us!”
• Discover how Owens Corning maximized our high employee engagement to transform the employee referral program from non-existent to world class.
• Learn how we made meaningful changes to our program and leveraged social media in this transformation.
Owens Corning at a Glance Founded in 1938, an industry leader in glass fiber
insulation, roofing and glass fiber reinforcements 2013 sales: $5.3 billion 15,000 employees in 27 countries Fortune 500 company for 59 consecutive years Component of Dow Jones Sustainability
World Index Three powerful businesses, three valuable franchises
– Insulation– Roofing– Composites
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Agenda
Our Talent JourneyTop 3 Take-Aways– Streamlining the Referral Process– Following up with Referrals – Leveraging Employee Relationships/Networks
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According to a survey done by JobVite
http://theundercoverrecruiter.com/infographic-employee-referrals-hire/
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Employee Value Proposition - Survey
• We knew employees enjoyed working at the company, why were our referrals so low?
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Our Talent Journey
• 2011 – 10% • 2012 – 25%• 2013 – 35%• 2014 – approaching 40%
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STREAMLINING THE PROCESS
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Streamlining the Process
• We realized our process was too complicated– Multiple systems– Systems didn’t talk– No way to view status of referral– Referrals went to a Black Hole– Employees stopped referring
candidates
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How We Streamlined the Process
• Reduced the amount of information employees had to supply to submit a referral
• Created clearer communication steps• Focused on SLA’s – service level agreements• Created pipeline by changing talent mindset
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How We Streamlined the Process
• Each referral is contacted personally by an Owens Corning recruiter within one week of submission.
• The candidate has an opportunity to learn more about open positions that may fit his or her skill set– We create a pool of interested, pre-screened
candidates. – Easily searchable in our ATS
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How We Streamlined the Process
• Referral functionality was eventually incorporated into our applicant tracking system.– Now with the push of a button, our employees can
send links to open jobs to their referral– Employees can track the status of their referral,
providing visibility on their progress.
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Incorporating Referral link in Signature
Teresa M. Keeler, SPHRTalent Acquisition Leader for North AmericaClick here for employee referral process
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FOLLOWING UP WITH REFERRALS!!
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Following up with Referrals
• Within one week of submittal, all referrals received contact!– Invite them to complete a profile in our applicant tracking system
and/or submit their application for an actual job
• Candidates that apply to an actual open job will be prioritized for screening by a recruiter
• Candidates in the general pool will receive an initial phone screen
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POLLING SLIDE - Referral Bonus?
• What type of referral bonus do you give to employees? (INTERACTIVE QUIZ HERE)– Money– Extra Vacation– Company Swag– Gifts– A Simple Thank you
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Our Referral Bonus
• Our referral bonus includes $1,000 for each candidate hired – This cash bonus has been in place for 5 years
• All submittals are eligible for an iPad drawing in January and July
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LEVERAGING ALL NETWORKS
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How we Leveraged Social Media
• Recruiters send HR leader and Hiring Managers job specific URL’s to add to their personal networks on LinkedIn and Facebook or other media platforms
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Impact of Social Networks
http://theundercoverrecruiter.com/infographic-employee-referrals-hire/
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Questions
