FOLLOWERS
701,718
CONSUMERS*
96%
FOLLOWERS/FOLLOWER
453
PULL
2Kx
@Kohls
Follower report from 11/10/2016
Table of Contents
1. Interests 0
Main Categories 1
Top 100 2
2. Brands 8
Main Categories 9
Top 100 11
3. Influencers 15
Main Categories 16
Top 100 18
4. TV Shows 22
Top 100 23
5. Personality Insights 29
All categories 30
Interests
@Kohls 1/32
followers vs. baseline multiplemain categories
0.972x
1.12x
1.34x
0.927x
0.93x
1.38x
4.41x
1.26x
0.776x
1.87x
1.38x
0.528x
1.15x
1.12x
0.669x
1.31x
1.08x
2.11x
1.3x
0.696x
0.79x
0.729x
0.97x
1.16x
Music17
Arts & Entertainment6
Style & Fashion6
Sports44
Hobbies & Interest27
News3
Shopping4
Society7
Science9
Food & Drink17
Travel28
Language Spoken15
Education15
Business13
Law Govt & Politics4
Health & Fitness27
Technology34
Home & Garden8
Pets6
Politics4
Automotive6
Real Estate4
Religion & Spirituality10
Careers10
63.3%
65.09%
63.27%
56.28%
59.97%
44.72%
41.79%
45.07%
35.91%
38.59%
34.65%
25.16%
17.46%
3.96%
16.12%
12.81%
15%
19.32%
13.27%
7.1%
11.11%
8.04%
9.4%
17.77%
8.08%
7.05%
8.03%
7.16%
7.09%
10.59%
6.81%
5.19%
6.26%
5.77%
5.34%
2.52%
4.87%
3.74%
4.3%
6.18%
4.18%
5.28%
4.05%
5.55%
3.88%
3.99%
2.23%
1.92%
@Kohls 2/32
followers vs. baseline multipleall interests
0.792x
1.75x
0.322x
Personal Finance11
Family & Parenting6
Special Projects2
1.72%
2.16%
1.65%
0.943%
0.122%
0.38%
@Kohls 3/32
followers vs. baseline multipletop 100 interests
1.11x
1.47x
1.19x
1.37x
0.713x
2.46x
1.11x
2.17x
2.19x
1.07x
0.922x
1.57x
1.34x
1.28x
0.644x
0.774x
4.59x
5.98x
0.71x
1.03x
0.812x
1.08x
1. HumorArts & Entertainment
2. ClothingStyle & Fashion
3. PopMusic
4. FashionStyle & Fashion
5. Hip Hop & RapMusic
6. CountryMusic
7. National NewsNews
8. Local NewsNews
9. BeautyStyle & Fashion
10. FootballSports
11. Sci-Fi & FantasyHobbies & Interest
12. Celebrity Fan GossipArts & Entertainment
13. TelevisionArts & Entertainment
14. BaseballSports
15. BasketballSports
16. MetalMusic
17. EcommerceShopping
18. Saving MoneyShopping
19. R&B & SoulMusic
20. RadioHobbies & Interest
21. Classic RockMusic
22. WeatherScience
55.01%
49.41%
50.49%
34.42%
45.11%
38.07%
44.03%
32.25%
27.04%
37.91%
23.45%
9.54%
22.22%
20.02%
21.08%
9.71%
20.8%
9.47%
18.84%
17.58%
18.71%
20.29%
16.16%
10.31%
15.63%
11.68%
11.83%
9.21%
11.56%
17.95%
10.62%
13.71%
10.44%
2.27%
10.1%
1.68%
9.88%
13.9%
8.35%
8.09%
8.34%
10.26%
7.5%
6.93%
@Kohls 4/32
followers vs. baseline multipletop 100 interests
0.903x
0.973x
0.832x
1.22x
3.98x
1.15x
0.745x
2.18x
0.71x
1.64x
2.48x
1.34x
0.658x
0.572x
3.1x
0.645x
0.58x
2.01x
2.29x
0.777x
0.892x
2.14x
23. Alternative RockMusic
24. Comic BooksHobbies & Interest
25. International NewsNews
26. TeensSociety
27. American CuisineFood & Drink
28. Pro Ice HockeySports
29. Us GovernmentResourcesLaw Govt & Politics
30. Christian & GospelMusic
31. Video & ComputerGamesHobbies & Interest
32. Arts & CraftsHobbies & Interest
33. Theme ParksTravel
34. Nascar RacingSports
35. PoliticsLaw Govt & Politics
36. LatinoMusic
37. AppliancesHome & Garden
38. GermanLanguage Spoken
39. ElectronicMusic
40. Women's HealthHealth & Fitness
41. Dining OutFood & Drink
42. Paranormal PhenomenaScience
43. Gay LifeSociety
44. Traveling With KidsTravel
6.96%
7.7%
6.85%
7.04%
6.38%
7.66%
6.34%
5.2%
5.44%
1.36%
5.31%
4.63%
5.07%
6.8%
4.98%
2.28%
4.86%
6.84%
4.66%
2.83%
4.32%
1.74%
4.17%
3.1%
4.16%
6.31%
3.96%
6.91%
3.89%
1.25%
3.66%
5.67%
3.64%
6.26%
3.55%
1.76%
3.54%
1.54%
3.52%
4.52%
3.34%
3.73%
3.29%
1.54%
@Kohls 5/32
followers vs. baseline multipletop 100 interests
0.717x
1.9x
2.81x
2.51x
0.407x
0.581x
1.14x
1.02x
1.64x
1.34x
1.2x
0.571x
1.38x
0.542x
0.868x
0.335x
0.709x
0.563x
1.51x
1.1x
1.77x
1.42x
45. FrenchLanguage Spoken
46. MarriageSociety
47. HomeschoolingEducation
48. JewelryStyle & Fashion
49. SoccerSports
50. ArchitectsReal Estate
51. Auto RacingSports
52. RepublicanPolitics
53. WeddingsSociety
54. CatsPets
55. CatholicismReligion & Spirituality
56. WorldMusic
57. DogsPets
58. Space AstronomyScience
59. MarketingBusiness
60. SpanishLanguage Spoken
61. SkateboardingSports
62. GeologyScience
63. Senior LivingSociety
64. Body ArtStyle & Fashion
65. CruisesTravel
66. Real EstateBusiness
3.27%
4.56%
3.24%
1.7%
3.09%
1.09%
3.05%
1.21%
2.9%
7.13%
2.88%
4.95%
2.87%
2.5%
2.72%
2.66%
2.65%
1.61%
2.62%
1.95%
2.51%
2.09%
2.49%
4.36%
2.49%
1.8%
2.43%
4.48%
2.39%
2.75%
2.38%
7.09%
2.34%
3.3%
2.33%
4.13%
2.29%
1.51%
2.17%
1.97%
2.17%
1.22%
2.16%
1.51%
@Kohls 6/32
followers vs. baseline multipletop 100 interests
0.34x
12.08x
0.791x
0.924x
1.52x
4.47x
0.917x
0.605x
1.08x
1.88x
8.46x
0.62x
2.3x
0.288x
0.938x
0.839x
0.607x
0.698x
0.447x
0.478x
0.959x
1.16x
67. PhysicsScience
68. Contests & FreebiesShopping
69. MotorcyclesAutomotive
70. Air TravelTravel
71. HotelsTravel
72. Italian CuisineFood & Drink
73. Weight LossHealth & Fitness
74. Art HistoryEducation
75. Biotech/biomedicalBusiness
76. Mexican CuisineFood & Drink
77. Home RepairHome & Garden
78. GolfSports
79. Interior DecoratingHome & Garden
80. BoxingSports
81. Roleplaying GamesHobbies & Interest
82. PhotographyHobbies & Interest
83. TennisSports
84. Off-road VehiclesAutomotive
85. DemocratPolitics
86. IndieMusic
87. ConcertsArts & Entertainment
88. WineFood & Drink
2.15%
6.33%
2.09%
0.173%
1.98%
2.5%
1.94%
2.1%
1.91%
1.25%
1.83%
0.411%
1.79%
1.95%
1.79%
2.95%
1.78%
1.65%
1.78%
0.947%
1.77%
0.209%
1.76%
2.83%
1.76%
0.763%
1.76%
6.1%
1.75%
1.86%
1.67%
1.99%
1.66%
2.73%
1.63%
2.33%
1.61%
3.61%
1.56%
3.26%
1.46%
1.51%
1.43%
1.23%
@Kohls 7/32
followers vs. baseline multipletop 100 interests
1.3x
1.55x
1.28x
1.22x
0.519x
0.531x
1.43x
1.81x
0.617x
0.557x
1.36x
1.77x
89. OlympicsSports
90. Budget TravelTravel
91. Buying Selling HomesReal Estate
92. Desktop PublishingTechnology
93. JazzMusic
94. Fine ArtArts & Entertainment
95. Running JoggingSports
96. Hunting ShootingSports
97. Studying BusinessEducation
98. MoviesArts & Entertainment
99. GeographyScience
100. English As A 2ndLanguageEducation
1.42%
1.08%
1.36%
0.879%
1.35%
1.05%
1.32%
1.08%
1.27%
2.45%
1.27%
2.39%
1.25%
0.877%
1.23%
0.682%
1.23%
1.99%
1.21%
2.17%
1.19%
0.876%
1.17%
0.662%
@Kohls 8/32
Brands
@Kohls 9/32
followers vs. baseline multipleall brands
7.75x
1.07x
1.08x
1.03x
0.924x
1.11x
0.98x
1.56x
1.08x
1.25x
1.65x
2x
1.09x
1.21x
0.896x
0.776x
1.45x
0.585x
4.14x
2x
0.839x
0.894x
Shopping316
Websites1179
Media2094
Music871
Sports425
Technology536
Entertainment2198
Restaurants208
Style & Fashion487
Food & Beverage1013
Consumer Packaged Goods30
Personal Care277
Travel347
Education273
Organizations225
Government126
Finance139
Automotive105
Household Products85
Home & Garden120
Professional Services196
Energy Utilities & Waste31
95.31%
12.3%
61.76%
57.71%
56%
51.97%
29.92%
28.96%
26.96%
29.19%
23.38%
21.02%
22.15%
22.59%
20.71%
13.31%
14.88%
13.77%
11.12%
8.85%
10.47%
6.32%
7.77%
3.88%
7.01%
6.42%
6.99%
5.78%
6.43%
7.18%
6.05%
7.79%
4.33%
2.98%
2.85%
4.86%
2.26%
0.545%
2.11%
1.05%
0.809%
0.964%
0.452%
0.505%
@Kohls 10/32
followers vs. baseline multipletop 100 brands
208.07x
11.51x
0.745x
1.25x
2.54x
0.985x
13.11x
1.19x
3.03x
31.15x
0.902x
7.66x
1.86x
2.03x
2.45x
0.996x
1.72x
0.734x
2.22x
1.8x
0.65x
2.46x
1. KohlsShopping > Department Stores
2. TargetShopping > Department Stores
3. YoutubeWebsites > Social Media
4. InstagramWebsites > Social Media
5. StarbucksRestaurants > Coffee
6. TwitterWebsites > Social Media
7. Macy'sShopping > Department Stores
8. VineWebsites > Social Media
9. AmazonTechnology > Conglomerate
10. JCPenneyShopping > Department Stores
11. One DirectionMusic > Band
12. WalmartShopping > Department Stores
13. E!Media > Television > Entertainment
14. Maroon 5Music > Band
15. VictoriassecretShopping > Apparel
16. MTVMedia > Television > Entertainment
17. DisneyMedia > Conglomerate
18. Time WarnerMedia > Conglomerate
19. People MagMedia > Magazine > Entertainment
20. E! OnlineWebsites > Entertainment
21. National FootballLeagueSports > Associations / Leagues > Football
22. People.comWebsites > Celebrity/gossip
91.09%
0.438%
13.67%
1.18%
11.36%
15.25%
11%
8.76%
8.32%
3.27%
7.91%
8.02%
7.61%
0.58%
5.74%
4.8%
5.73%
1.89%
5.72%
0.184%
5.53%
6.13%
4.71%
0.615%
4.7%
2.52%
4.38%
2.15%
4.34%
1.77%
4.33%
4.34%
4.31%
2.5%
4.02%
5.47%
3.8%
1.71%
3.72%
2.06%
3.52%
5.41%
3.5%
1.42%
@Kohls 11/32
followers vs. baseline multipletop 100 brands
1.02x
0.617x
1.2x
0.569x
3.54x
3.57x
8.47x
4.02x
2.28x
0.593x
0.773x
1.79x
21.5x
1.33x
2.48x
2.96x
1.37x
0.87x
17.66x
0.59x
1.51x
2.32x
23. FunnyordieWebsites > Humor
24. ESPNWebsites > Sports
25. Jonas BrothersMusic > Band
26. ComcastMedia > Conglomerate
27. Florida Georgia LineMusic > Band
28. PinterestWebsites > Social Media
29. WalgreensShopping > Drug Stores
30. Lady AntebellumMusic > Band
31. Jessica SimpsonStyle & Fashion > Shoes & Footwear
32. The New York TimesMedia > Newspaper
33. CNNMedia > Television > News
34. Estee LauderCompaniesConsumer Packaged Goods
35. MarshallsShopping > Apparel
36. FoxnewsMedia > Radio > Satellite Radio
37. FoodnetworkMedia > Television > Entertainment
38. H&MShopping > Apparel
39. TMZWebsites > Celebrity/gossip
40. AppleTechnology > Conglomerate
41. Old NavyShopping > Apparel
42. New York TimesWebsites > News
43. Hearst CorporationMedia > Conglomerate
44. SubwayRestaurants > Fast Food
3.44%
3.37%
3.34%
5.41%
3.3%
2.76%
3.25%
5.71%
3.24%
0.914%
3.24%
0.905%
3.16%
0.373%
3.15%
0.782%
3.1%
1.35%
3.08%
5.19%
3.01%
3.89%
2.9%
1.62%
2.75%
0.128%
2.7%
2.02%
2.66%
1.07%
2.57%
0.867%
2.53%
1.84%
2.52%
2.89%
2.48%
0.14%
2.42%
4.1%
2.41%
1.6%
2.41%
1.03%
@Kohls 12/32
followers vs. baseline multipletop 100 brands
1.59x
1.51x
5.86x
1.58x
1.22x
1.3x
1.47x
6.58x
2.53x
0.604x
0.567x
0.93x
0.822x
0.932x
4.16x
0.668x
0.749x
3.38x
3.45x
2.45x
0.854x
0.576x
45. Tyler Perry's Madea'sTough LoveEntertainment > Movies > Comedy
46. Perez HiltonWebsites > Celebrity/gossip
47. Best BuyShopping > Consumer Electronics
48. CBSMedia > Television > News
49. CollegeHumorWebsites > Humor
50. SamsungTechnology > Conglomerate
51. McDonald'sRestaurants > Fast Food
52. IpsyShopping > Other
53. EtsyWebsites > ECommerce
54. NikeStyle & Fashion > Shoes & Footwear
55. The OnionWebsites > Humor
56. GoogleTechnology > Conglomerate
57. The White HouseGovernment > Government Agency
58. ColdplayMusic > Band
59. The Band PerryMusic > Band
60. Huffington PostWebsites > News
61. BuzzFeedWebsites > Humor
62. Rascal FlattsMusic > Band
63. Country MusicTelevisionMedia > Television > Entertainment
64. SephoraShopping > Beauty Products
65. NetflixWebsites > Movies
66. SonyTechnology > Conglomerate
2.4%
1.51%
2.39%
1.58%
2.37%
0.405%
2.31%
1.46%
2.31%
1.89%
2.23%
1.71%
2.23%
1.51%
2.21%
0.336%
2.14%
0.846%
2.13%
3.52%
2.12%
3.74%
2.12%
2.27%
2.07%
2.51%
2.06%
2.21%
2.06%
0.494%
2.03%
3.04%
1.99%
2.65%
1.91%
0.565%
1.88%
0.543%
1.86%
0.76%
1.85%
2.16%
1.83%
3.18%
@Kohls 13/32
followers vs. baseline multipletop 100 brands
2.81x
1.48x
1.04x
1.79x
1.58x
0.893x
3.15x
1.43x
23.17x
13.49x
0.51x
1.54x
4.88x
0.415x
6.32x
1.29x
3.88x
2.83x
1.59x
3.87x
3.3x
2.74x
67. Zac Brown BandMusic > Band
68. Coca-ColaConsumer Packaged Goods
69. Taco BellRestaurants > Fast Food
70. VerizonTechnology > Telecommunications >
Service Providers
71. P&GConsumer Packaged Goods
72. 5 Seconds of SummerMusic > Band
73. Dunkin DonutsRestaurants > Coffee
74. ComedypostsWebsites > Humor
75. SearsShopping > Department Stores
76. CVS/pharmacyShopping > Drug Stores
77. NASAGovernment > Government Agency
78. PepsicoConsumer Packaged Goods
79. TLCMedia > Television > Entertainment
80. National BasketballAssociationSports > Associations / Leagues > Basketball
81. NordstromShopping > Department Stores
82. Entertainment WeeklyMedia > Magazine > Entertainment
83. Little Big TownMusic > Band
84. BravoMedia > Television > Entertainment
85. Disney•PixarMedia > Studios
86. American EagleShopping > Apparel
87. Women's HealthMedia > Magazine > Health/fitness
88. UsweeklyMedia > Magazine > Entertainment
1.82%
0.646%
1.77%
1.19%
1.76%
1.69%
1.76%
0.983%
1.74%
1.1%
1.73%
1.94%
1.72%
0.545%
1.72%
1.2%
1.71%
0.074%
1.7%
0.126%
1.68%
3.28%
1.65%
1.07%
1.63%
0.334%
1.59%
3.82%
1.58%
0.251%
1.58%
1.22%
1.57%
0.405%
1.51%
0.534%
1.5%
0.944%
1.48%
0.381%
1.47%
0.444%
1.46%
0.534%
@Kohls 14/32
followers vs. baseline multipletop 100 brands
0.849x
6.5x
0.697x
1.89x
1.75x
12.47x
6.52x
3.9x
1.39x
1.8x
2.26x
0.951x
89. FacebookWebsites > Social Media
90. ChrisspymakeupWebsites > Blog
91. Major League BaseballSports > Associations / Leagues > Baseball
92. Walt Disney CompanyEntertainment > Toys
93. Once Upon A TimeMusic > Band
94. HomeGoodsShopping > Home Furnishings & Houseware
95. Toys R UsEntertainment > Toys
96. SugarlandMusic > Band
97. ChanelStyle & Fashion > Apparel > Designer
98. Green Bay PackersSports > Pro Sports Teams >
National Football League
99. Walt Disney WorldEntertainment > Theme Parks
100. Fall Out BoyMusic > Band
1.46%
1.71%
1.46%
0.224%
1.45%
2.08%
1.44%
0.764%
1.42%
0.813%
1.42%
0.114%
1.41%
0.216%
1.36%
0.349%
1.35%
0.975%
1.35%
0.752%
1.34%
0.592%
1.33%
1.39%
@Kohls 15/32
Influencers
@Kohls 16/32
followers vs. baseline multipleall influencers
1.2x
1x
1.06x
1.24x
0.917x
1.17x
0.856x
1.06x
1.03x
1.03x
1.43x
1.05x
2.04x
0.697x
1.26x
1.35x
0.611x
1x
1.82x
Media2105
Music5045
Film/TV3715
Business866
Sports5996
Author553
Entertainment451
Fashion638
Politics/Government1578
Social Media514
Religion91
Internet Related110
Chefs77
Performing Arts363
Science/technology94
Social Issues70
Art/Artists63
Motivational/Leadership35
Medical30
72.75%
60.9%
71.08%
70.9%
69.85%
65.87%
42.18%
34.14%
41.41%
45.16%
35.13%
29.99%
31.61%
36.94%
30.8%
29.05%
29.2%
28.27%
27.85%
27.13%
15.1%
10.59%
10.82%
10.31%
7.74%
3.8%
6.6%
9.46%
4.91%
3.9%
4.6%
3.39%
2.5%
4.09%
1.33%
1.32%
0.932%
0.511%
@Kohls 17/32
followers vs. baseline multipletop 100 influencers
2.55x
1.93x
1.63x
1.03x
3.43x
3.16x
1.39x
1.53x
0.963x
1.86x
1.3x
1.01x
3.67x
1.32x
1.18x
0.746x
1.77x
1.19x
0.778x
1.01x
1.28x
3.52x
1. Ellen DegeneresMedia
2. Jimmy FallonMedia
3. Taylor SwiftMusic
4. Barack ObamaPolitics/Government
5. Oprah WinfreyMedia
6. Blake SheltonMusic
7. Katy PerryMusic
8. Justin TimberlakeMusic
9. Kim KardashianFashion
10. PinkMusic
11. Daniel ToshEntertainment
12. Lady GagaMusic
13. Miranda LambertMusic
14. Neil Patrick HarrisFilm/TV
15. Donald J TrumpBusiness
16. RihannaMusic
17. Bill GatesBusiness
18. Khloe KardashianFashion
19. Kevin HartFilm/TV
20. Conan ObrienMedia
21. Jennifer LopezMusic
22. Carrie UnderwoodMusic
32.73%
12.81%
19.08%
9.87%
15.29%
9.37%
13.72%
13.32%
12.95%
3.77%
12.57%
3.97%
12.11%
8.74%
11.17%
7.3%
8.74%
9.06%
7.77%
4.18%
7.54%
5.8%
7.35%
7.28%
7.19%
1.96%
7.01%
5.32%
6.62%
5.59%
6.48%
8.68%
6.37%
3.6%
6.23%
5.22%
6.17%
7.93%
6.11%
6.04%
6.08%
4.74%
5.93%
1.68%
@Kohls 18/32
followers vs. baseline multipletop 100 influencers
1.26x
0.685x
1.26x
1.55x
1.9x
1.02x
2.43x
2.72x
7.58x
2.24x
2.43x
0.898x
1.1x
6.08x
1.83x
5.21x
0.822x
0.674x
1.37x
2.04x
1.19x
0.975x
23. Britney SpearsMusic
24. Justin BieberMusic
25. Kourtney KardashianFashion
26. AdeleMusic
27. Ashton KutcherFilm/TV
28. Selena GomezFilm/TV
29. Ryan SeacrestMedia
30. Anderson CooperMedia
31. Dr Mehmet OzMedia
32. John LegereBusiness
33. Adam LevineMusic
34. Miley Ray CyrusMusic
35. Demi LovatoMusic
36. MarthastewartBusiness
37. Christina AguileraMusic
38. Rachael RayMedia
39. Ariana GrandeMusic
40. Stephen ColbertMedia
41. Jimmy KimmelMedia
42. Channing TatumFilm/TV
43. Bruno MarsMusic
44. SarcasmSocial Media
5.87%
4.64%
5.7%
8.31%
5.63%
4.48%
5.43%
3.5%
5.43%
2.85%
5.34%
5.2%
5.18%
2.12%
5.18%
1.9%
5.07%
0.668%
5.05%
2.25%
5.03%
2.07%
4.44%
4.94%
4.31%
3.92%
4.27%
0.702%
4.26%
2.32%
4.24%
0.814%
4.18%
5.08%
4.17%
6.18%
4.16%
3.03%
4.14%
2.02%
4.04%
3.4%
4%
4.09%
@Kohls 19/32
followers vs. baseline multipletop 100 influencers
3.07x
2.33x
1.09x
2.75x
1.65x
0.347x
1.05x
3.14x
0.8x
3.01x
0.905x
5.37x
24.91x
0.954x
0.866x
0.774x
0.5x
0.87x
1.36x
3.59x
6.05x
1.06x
45. Jason AldeanMusic
46. Joel OsteenReligion
47. Jim CarreyFilm/TV
48. Kelly ClarksonMusic
49. Pope FrancisReligion
50. DrizzyMusic
51. Hillary ClintonPolitics/Government
52. Brad PaisleyMusic
53. Kendall JennerFashion
54. Joyce MeyerReligion
55. Kylie JennerFilm/TV
56. Marc JacobsFashion
57. Jennifer SoltysSocial Media
58. Emma WatsonFilm/TV
59. ShakiraMusic
60. Seth MacfarlaneEntertainment
61. Lebron JamesSports > Basketball
62. Alicia KeysMusic
63. Chelsea HandlerMedia
64. Keith UrbanMusic
65. Paula DeenMedia
66. Charlie SheenFilm/TV
3.98%
1.29%
3.94%
1.68%
3.85%
3.53%
3.84%
1.39%
3.82%
2.31%
3.77%
10.88%
3.77%
3.59%
3.73%
1.18%
3.63%
4.52%
3.56%
1.18%
3.54%
3.9%
3.53%
0.657%
3.43%
0.138%
3.41%
3.57%
3.29%
3.8%
3.28%
4.24%
3.24%
6.47%
3.17%
3.64%
3.15%
2.32%
3.12%
0.869%
3.12%
0.515%
3.11%
2.92%
@Kohls 20/32
followers vs. baseline multipletop 100 influencers
1.03x
1.31x
3.65x
4.09x
1.42x
0.973x
1.03x
0.564x
0.359x
0.969x
0.818x
3.5x
1.2x
1.04x
1.22x
1.24x
1.03x
3.17x
2.44x
2.95x
0.983x
1x
67. Leonardo DicaprioFilm/TV
68. Zooey DeschanelFilm/TV
69. Tim McgrawMusic
70. Lady AntebellumMusic
71. FlotusPolitics/Government
72. Dalai LamaReligion
73. Anna KendrickFilm/TV
74. Marshall MathersMusic
75. Lil Wayne Weezy FMusic
76. Typical GirlSocial Media
77. PitbullMusic
78. Guy FieriMedia
79. Nicole PolizziFilm/TV
80. Robert Downey Jr.Film/TV
81. Tyra BanksFashion
82. Dwayne JohnsonFilm/TV
83. Jk RowlingAuthor
84. Kenny ChesneyMusic
85. Willie RobertsonAuthor
86. Eric ChurchMusic
87. Pharrell WilliamsMusic
88. Bill ClintonPolitics/Government
3.1%
3%
3%
2.3%
3%
0.822%
2.98%
0.729%
2.92%
2.05%
2.89%
2.96%
2.88%
2.78%
2.87%
5.09%
2.8%
7.8%
2.78%
2.86%
2.77%
3.38%
2.77%
0.791%
2.75%
2.29%
2.71%
2.59%
2.69%
2.2%
2.65%
2.13%
2.64%
2.54%
2.6%
0.822%
2.59%
1.06%
2.57%
0.873%
2.57%
2.61%
2.55%
2.54%
@Kohls 21/32
followers vs. baseline multipletop 100 influencers
2.96x
7.82x
0.816x
1.39x
3.21x
0.376x
3.7x
0.608x
0.623x
0.965x
17.56x
1.56x
89. LaurenconradMedia
90. Ree DrummondAuthor
91. FAT AMYSocial Media
92. Queen LatifahMusic
93. Dierks BentleyMusic
94. Nicki MinajMusic
95. Bobby FlayChefs
96. Sarah SilvermanEntertainment
97. Aziz AnsariEntertainment
98. Steve CarellFilm/TV
99. Stacie H ConnertySocial Media
100. Tim TebowSports > Football
2.55%
0.861%
2.52%
0.323%
2.46%
3.01%
2.4%
1.73%
2.39%
0.746%
2.39%
6.35%
2.38%
0.642%
2.37%
3.88%
2.34%
3.75%
2.33%
2.41%
2.33%
0.133%
2.31%
1.47%
@Kohls 22/32
TV Shows
@Kohls 23/32
followers vs. baseline multipletop 100 TV shows
1.66x
1.8x
2.21x
1.05x
0.449x
0.739x
2.07x
0.652x
1.58x
0.505x
1.85x
1.04x
0.836x
2.37x
2.82x
1.07x
1.62x
1.39x
1.37x
0.678x
0.59x
0.416x
1. The Ellen DegeneresShowBy Genre > Comedy
2. CNN Breaking NewsBy Genre > News & Information
3. The Oprah Winfrey ShowBy Genre > News & Information
4. The Tonight ShowStarring Jimmy FallonBy Genre > Comedy
5. SportscenterBy Genre > Sports
6. Tosh.oBy Genre > Comedy
7. The VoiceBy Genre > Reality & Game Shows
9. How I Met Your MotherBy Genre > Comedy
8. Duck DynastyBy Genre > Reality & Game Shows
10. ConanBy Genre > Comedy
11. TODAYBy Genre > News & Information
12. Pretty Little LiarsBy Genre > Drama
13. The Walking DeadBy Genre > Drama
14. Rachael Ray ShowBy Genre > Food
15. The Dr Oz ShowBy Genre > Health & Wellness
16. Anderson Cooper 360By Genre > News & Information
17. Good Morning AmericaBy Genre > News & Information
18. E! NewsBy Genre > News & Information
19. Teen MomBy Genre > Reality & Game Shows
20. GleeBy Genre > Family
21. Teen WolfBy Genre > Drama
22. Love & Hip HopBy Genre > Reality & Game Shows
15.24%
9.19%
9.44%
5.23%
7.32%
3.3%
7.13%
6.76%
3.29%
7.33%
3.06%
4.13%
2.64%
1.27%
2.6%
3.98%
2.6%
1.64%
2.11%
4.17%
2.08%
1.12%
1.67%
1.6%
1.48%
1.76%
1.37%
0.576%
1.31%
0.463%
1.26%
1.17%
1.1%
0.683%
0.942%
0.677%
0.925%
0.675%
0.87%
1.28%
0.811%
1.37%
0.754%
1.8%
@Kohls 24/32
followers vs. baseline multipletop 100 TV shows
2.26x
1.72x
0.223x
0.66x
0.198x
1.3x
0.739x
0.804x
0.787x
0.383x
1.13x
0.492x
0.245x
1.4x
11.92x
0.604x
2.67x
0.205x
2.09x
0.372x
0.263x
0.833x
23. The Biggest LoserBy Genre > Reality & Game Shows
24. American IdolBy Genre > Reality & Game Shows
25. Cosmos: A SpacetimeOdysseyBy Genre > Documentaries
26. Steve HarveyBy Genre > News & Information
27. Game of ThronesBy Genre > Drama
28. Shark TankBy Genre > Reality & Game Shows
29. The GRAMMYsBy Genre > News & Information
30. Real HousewivesBy Genre > Reality & Game Shows
31. Grey's AnatomyBy Genre > Drama
33. Inside Amy SchumerBy Genre > Comedy
32. The BachelorBy Genre > Reality & Game Shows
34. The Mindy ProjectBy Genre > Comedy
35. The Daily ShowBy Genre > Comedy
36. BBC News (UK)By Genre > News & Information
37. Extreme CouponingBy Genre > Lifestyle
38. College GameDayBy Genre > Sports
39. Sesame StreetBy Genre > Kids
40. Orange Is The NewBlackBy Genre > Drama
41. Long Island MediumBy Genre > Reality & Game Shows
42. Anthony BourdainBy Genre > Travel
43. El Gordo Y La FlacaBy Genre > Latino
44. The Kelly FileBy Genre > News & Information
0.744%
0.329%
0.734%
0.427%
0.694%
3.1%
0.689%
1.04%
0.674%
3.4%
0.672%
0.519%
0.665%
0.899%
0.615%
0.766%
0.598%
0.76%
0.595%
1.55%
0.595%
0.527%
0.58%
1.17%
0.556%
2.26%
0.526%
0.376%
0.516%
0.043%
0.515%
0.854%
0.512%
0.192%
0.504%
2.46%
0.502%
0.24%
0.476%
1.27%
0.475%
1.81%
0.46%
0.553%
@Kohls 25/32
followers vs. baseline multipletop 100 TV shows
10.13x
0.358x
1.46x
1.56x
4.62x
0.581x
1.89x
1.45x
0.824x
0.899x
0.768x
0.663x
2.29x
0.291x
4.75x
0.756x
0.836x
0.93x
1.76x
0.658x
0.242x
0.213x
45. RightThisMinuteBy Genre > News & Information
46. AmericaBy Genre > News & Information
47. Dance MomsBy Genre > Reality & Game Shows
48. Dancing With The StarsBy Genre > Reality & Game Shows
49. Property BrothersBy Genre > Reality & Game Shows
50. ESPN CollegeFootballBy Genre > Sports
51. Suze Orman ShowBy Genre > News & Information
52. Dr. PhilBy Genre > News & Information
53. SpongeBob SquarePantsBy Genre > Kids
54. The X Factor (UK)By Genre > Reality & Game Shows
55. The Vampire DiariesBy Genre > Horror & Suspense
56. Dr DrewBy Genre > Lifestyle
57. ACM AwardsBy Genre > News & Information
58. Breaking BadBy Genre > Drama
59. Project RunwayBy Genre > Reality & Game Shows
60. Big Bang TheoryBy Genre > Comedy
61. Impractical JokersBy Genre > Comedy
62. Once Upon A TimeBy Genre > Drama
63. Live With Kelly &MichaelBy Genre > News & Information
64. EmpireBy Genre > Drama
65. Big Brother USABy Genre > Reality & Game Shows
67. The Rachel MaddowShowBy Genre > News & Information
0.459%
0.045%
0.445%
1.24%
0.437%
0.299%
0.436%
0.28%
0.43%
0.093%
0.425%
0.731%
0.423%
0.223%
0.413%
0.285%
0.402%
0.487%
0.398%
0.443%
0.391%
0.509%
0.391%
0.589%
0.389%
0.17%
0.384%
1.31%
0.37%
0.078%
0.37%
0.489%
0.367%
0.44%
0.365%
0.392%
0.362%
0.206%
0.351%
0.534%
0.343%
1.41%
0.341%
1.59%
@Kohls 26/32
followers vs. baseline multipletop 100 TV shows
0.52x
0.277x
0.679x
0.429x
0.425x
0.644x
0.708x
0.384x
0.754x
1.02x
2.8x
1.39x
0.832x
1.12x
0.811x
0.232x
0.713x
0.947x
4.92x
0.893x
1.53x
0.549x
66. Saturday Night LiveBy Genre > Comedy
68. SportsNationBy Genre > Sports
69. Modern FamilyBy Genre > Comedy
70. American Horror StoryBy Genre > Horror & Suspense
71. MythbustersBy Genre > Reality & Game Shows
72. ScandalBy Genre > Drama
73. Talking DeadBy Genre > Reality & Game Shows
74. Roberto G. BolañosBy Genre > Latino
75. SupernaturalBy Genre > Science Fiction
76. Criminal MindsBy Genre > Drama
77. Fashion PoliceBy Genre > Reality & Game Shows
78. VictoriousBy Genre > Kids
80. Doctor WhoBy Genre > Drama
79. IcarlyBy Genre > Kids
81. Gossip GirlBy Genre > Drama
82. Primer ImpactoBy Genre > Latino
83. BONESBy Genre > Drama
84. Ghost AdventuresBy Genre > Horror & Suspense
85. This Old HouseBy Genre > Reality & Game Shows
86. The ChewBy Genre > News & Information
87. The RealBy Genre > News & Information
88. Hell's KitchenBy Genre > Reality & Game Shows
0.341%
0.655%
0.339%
1.22%
0.338%
0.498%
0.333%
0.776%
0.324%
0.763%
0.324%
0.503%
0.321%
0.454%
0.312%
0.811%
0.308%
0.409%
0.307%
0.302%
0.305%
0.109%
0.297%
0.214%
0.293%
0.352%
0.293%
0.262%
0.291%
0.358%
0.285%
1.22%
0.284%
0.398%
0.27%
0.285%
0.267%
0.054%
0.266%
0.298%
0.263%
0.172%
0.259%
0.472%
@Kohls 27/32
followers vs. baseline multipletop 100 TV shows
1.8x
0.233x
0.703x
2.09x
0.209x
1.22x
1.69x
0.436x
0.971x
1.09x
5.16x
0.357x
89. The TalkBy Genre > Drama
90. WORKAHOLICSBy Genre > Comedy
92. True BloodBy Genre > Drama
91. Buddy ValastroBy Genre > Food
93. Parks & RecreationBy Genre > Comedy
94. Americas Got TalentBy Genre > Reality & Game Shows
95. What Not To WearBy Genre > Lifestyle
96. Latin GRAMMYsBy Genre > Latino
97. NcisBy Genre > Drama
98. FOX & FriendsBy Genre > News & Information
99. Wheel Of FortuneBy Genre > Reality & Game Shows
100. Nuestra BellezaBy Genre > Latino
0.255%
0.141%
0.245%
1.05%
0.241%
0.343%
0.241%
0.115%
0.238%
1.13%
0.237%
0.194%
0.233%
0.138%
0.232%
0.533%
0.229%
0.235%
0.228%
0.21%
0.223%
0.043%
0.218%
0.61%
@Kohls 28/32
Personality Insights
@Kohls 29/32
followers vs. baseline multipleAll categories
1.33x
1.23x
1.17x
1.16x
1.14x
1.29x
1.14x
1.28x
1.27x
1.22x
1.29x
1.25x
0.983x
1.13x
1.16x
1.15x
1.23x
1.11x
1.09x
1.05x
0.992x
0.948x
1. Artistic InterestsPersonality > Openness
2. ConservationValues
3. Self-disciplinePersonality > Conscientiousness
4. ConscientiousnessPersonality
5. Achievement StrivingPersonality > Conscientiousness
6. AltruismPersonality > Agreeableness
7. GregariousnessPersonality > Extraversion
8. ModestyPersonality > Agreeableness
9. MoralityPersonality > Agreeableness
10. AgreeablenessPersonality
11. DutifulnessPersonality > Conscientiousness
12. TrustPersonality > Agreeableness
13. StabilityNeeds
14. CheerfulnessPersonality > Extraversion
15. CautiousnessPersonality > Conscientiousness
16. FriendlinessPersonality > Extraversion
17. CooperationPersonality > Agreeableness
18. EmotionalityPersonality > Openness
19. HedonismValues
20. AnxietyPersonality > Neuroticism
21. PracticalityNeeds
22. Self-transcendenceValues
63.97%
48.02%
62.84%
51.14%
60.66%
51.66%
58.14%
50.26%
57.94%
50.74%
57.41%
44.36%
56.96%
49.79%
56.79%
44.33%
56.79%
44.59%
56.45%
46.15%
56.42%
43.86%
55.99%
44.8%
55.51%
56.47%
55.37%
48.88%
54.4%
46.92%
54.27%
47.37%
53.73%
43.56%
53.66%
48.55%
52.79%
48.34%
52.61%
50.02%
51.97%
52.39%
51.52%
54.32%
@Kohls 30/32
followers vs. baseline multipleAll categories
1.03x
1.06x
1.1x
0.968x
1.14x
1.06x
0.966x
0.979x
0.964x
0.956x
0.932x
1.04x
0.997x
0.949x
0.986x
1.01x
0.935x
1x
0.943x
0.982x
0.962x
1.13x
23. VulnerabilityPersonality > Neuroticism
24. ExtraversionPersonality
25. OrderlinessPersonality > Conscientiousness
26. ChallengeNeeds
27. Self-efficacyPersonality > Conscientiousness
28. LoveNeeds
29. AdventurousnessPersonality > Openness
30. Self-expressionNeeds
31. Excitement-seekingPersonality > Extraversion
32. HarmonyNeeds
33. ImmoderationPersonality > Neuroticism
34. Self-consciousnessPersonality > Neuroticism
35. CuriosityNeeds
36. ExcitementNeeds
37. StructureNeeds
38. LibertyNeeds
39. OpennessPersonality
40. IdealNeeds
41. NeuroticismPersonality
42. ClosenessNeeds
43. AssertivenessPersonality > Extraversion
44. SympathyPersonality > Agreeableness
51.43%
49.74%
51.26%
48.42%
51.25%
46.57%
51.09%
52.79%
50.86%
44.46%
50.8%
47.86%
49.97%
51.72%
49.71%
50.76%
49.51%
51.35%
49.25%
51.49%
48.75%
52.32%
48.49%
46.5%
48.35%
48.5%
48.05%
50.64%
47.97%
48.66%
47.6%
47.12%
47.25%
50.53%
46.97%
46.78%
46.67%
49.5%
46.39%
47.25%
45.84%
47.63%
45.82%
40.44%
@Kohls 31/32
followers vs. baseline multipleAll categories
0.892x
0.936x
0.864x
0.886x
0.879x
0.876x
0.857x
45. LiberalismPersonality > Openness
46. AngerPersonality > Neuroticism
47. ImaginationPersonality > Openness
48. IntellectPersonality > Openness
49. DepressionPersonality > Neuroticism
50. Openness To ChangeValues
51. Self-enhancementValues
45.66%
51.21%
45.38%
48.49%
45.12%
52.21%
44.56%
50.26%
44.14%
50.22%
44.13%
50.37%
43.94%
51.25%
@Kohls 32/32