Brand-JinBrand-Jin Korea Local Government Centre, GAOK Oceania
Young CHA, Senior IR Manager/ Special-ist
Junhyun KEE, Director General
LOGO
Contents
Goal of ‘Sharing City Seoul’ 1
Establishment of the Program
Key Programs
Public Benefits
2
3
4
6
5 Promotion : Raising Awareness
Future Assignments
Korea Local Gov-ernment Centre, GAOK Oceania
Brand-JinBrand-Jin Korea Local Government Centre, GAOK Oceania
Goal of ‘Sharing City Seoul’
LOGO
Opening of Online Portal‘Share Hub’
Establishment of Policy Execution Body
Enactment
Declaration
Jun 2013
Feb 2013
Dec 2012
Sep 2012
Establishment of the Program
Korea Local Gov-ernment Centre, GAOK Oceania
LOGO
Key Programs
SpacesItems
Experience
Information
Sharing City
Sharing City
Sharing of …
Facilities
Korea Local Government Centre, GAOK Oceania
Brand-Jin
1. Spaces/Facilities
Private SectorPublic Sector
Korea Local Government Centre, GAOK Oceania
Key Programs
① Unused Public Facilities② Unused Parking Lots (Pub. & Priv.)③ House Sharing among different Generations
① OnOff Mix ② WooZoo③ BnB Hero ④ Kozaza⑤ Modu Cor. ⑥ Sell Park
Brand-Jin
2. Items
Korea Local Government Centre, GAOK Oceania
Key Programs
Book Sharing Tool & Toy Li-brary
Good Neighbor Mar-ket
Nanum Car
KIPLE Open Closet Theater Waste Re-cycle
Tikle
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Key Programs
Seoul Open Data Plaza
Seoul Photo Bank
Seoul e-Labor Shar-ing
MyRealTrip
Wisdome Zipbab
3. Experience & Information
Korea Local Government Centre, GAOK Oceania
CC KoreaLocal Design Move-ment
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Public Benefits
Community Engagement / Business Incubation
Some Businesses:100% growth
per year
Ex 2 KipleSharing clothes
5,109 -> 15,343
Ex 3 House Sharing
amg generations 104 students in 89 houses
Ex 4 Unused Facilities120,000 occasions
Ex 1
Nanum Car1922 cars in 912 places
850,000 users
Korea Local Gov-ernment Centre, GAOK Oceania
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Public Benefits
Sharing value &
culture
created for citizens’ welfare
10 million
– compact city
Collaborative/ethical
consumption culture built
Connectivity
built on trust
Resources
efficiently used R
elationship
healed
Sustainable Infra for
sharing constructed
Local economy
activated
Resilient Community
Citizen Focus
SustainableGrowth
Social Innovation through Sharing…
Reducing Urban Issues
Korea Local Gov-ernment Centre, GAOK Oceania
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Promotion
Public Awareness
SMG as a Promoter of the Sharing Economy
Global Conferences
Forums, Seminars,Concerts, Trainings
Experience Events/Workshops
for Citizens
Smart Cloud Shows 2013, 2014
International Advisory Groupto promote Sharing Economy
Korea Local Gov-ernment Centre, GAOK Oceania
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Future Assignments
Extension of participants
Systemic promotion of partner companies
Establishment of ecological sharing economy system
Widespread adoption by citizens through increased interfaces
Korea Local Gov-ernment Centre, GAOK Oceania
10 million Citizens, 10 million Sharing
Brand-Jin
Is the answer Sharing City ?
Korea Local Government Centre, GAOK Oceania
Sharing City Seoul
Brand-Jin
Sharing City Seoul
Korea Local Government Centre, GAOK Oceania
LOGO Korea Local Government Centre, GAOK Oceania