Download - KZO eLearning Webinar July 18, 2012

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Create, Share & Socialize Your Business Video sm

KZO Innovations Presents:

Using Video to Enhance Your eLearning Programs July 18, 2012

This is a free webinar. Please feel free to tweet @KZOInnovations, retweet and invite your friends using the #KZO hashtag. Share link: http://go.kzoinnovations.com/webinar/

http://go.kzoinnovations.com/webinar/

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Speaker Bios

Jeff Fissel • Vice President of Solutions/Co-Founder

• Founded KZO Webcasting

• Developed eLearning video content with Kidz Online

Jeff Fissel & Kim Benton

Kim Benton

• Account Executive at KZO Innovations

• Helps clients get the most out of their video solutions including integration

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Today’s Agenda • Use of Video in eLearning

• Types of Video to Support eLearning

• Studio Produced

• Desktop Capture

• Recorded Classroom & Events

• User Generated Content

• Distribution of eLearning Video Content

• Options to Leverage Video Within Your LMS

• Link/Embedded Video

• SCORM/AICC

• Single Sign-On

• API & Deeper Integration

• Q&A

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Use of Video in eLearning

Informal learning accounts for up to 80% of corporate learning -Bersin Increase in the demand for and use of video-enriched business processes, orientation, hiring, marketing and customer support -Masie Microsoft saved $300 per participant when switching from in-person to virtual classrooms -Brainshark 68.5% of employees find mobile learning to be an essential feature in their LMS. 57% of employees also find social learning features to be essential. -eLearninginfo247

http://www.bersin.com/Practice/Subject.aspx?s=Informal-Learning

http://masie.com/Video-for-Learning-LAB-Seminar/video-for-learning-lab-a-seminar.html

http://www.brainshark.com/ideas-blog/brainshark-articles/on-demand-learning-for-businesses.aspx

http://elearninfo247.com/2012/02/16/state-of-the-lms-2012/

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• Studio Produced

• Desktop Capture



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Types of Video to Support eLearning

• When to use Studio Produced Video

• Executive leadership

• Content that doesn’t require frequent updates

• The learning audience is expecting a high quality production

• Subject requires technical or detailed video capture

Studio Produced Video Content

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• Pros of Studio Produced Content

• High quality video and audio

• Multi take production

Film non linear modules

• Can add multiple speakers and locations

• Easier to script the dialog of the speakers

• Post production – easier to add effects and b-roll

• Cons of Studio Produced Video

• High cost

• Longer turn around time

• Access – not everyone has the studios and video equipment

• Higher level of pre-production planning and resources required

Studio Produced Video Content

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• Studio Produced

• Desktop Capture



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• Desktop Produced Video Content

• Video produced using content authoring tools on a single computer

• Video can be webcam quality and screen captures

• Tools include: Camtasia, Captivate, Articulate and KZO

• When to Use Desktop Produced Video

• Single presenter

• Application/screen capture based training

• Short video segments

• Time sensitive information

• Informal video is appropriate: subject matter and intended audience

Desktop Produced Video Content

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• Pros of Desktop Produced Content

• Can be done rapidly

• Cheaper than studio produced video

• Easier to update video

• Cons of Desktop Produced Video

• Tool expertise required

• Most require a license for each desktop

• Limitation on the types of video produced

Usually single presenter

• Limited post production options

Desktop Produced Video Content

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• Studio Produced

• Desktop Capture



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• Recorded Classroom & Event Video Content

• Filming live in-person events or classroom sessions

• Recording virtual events or classroom sessions (WebEx, Go-To-Meeting)

• When to Use Recorded Classroom Video (Virtual or In-person)

• One time events

• Some learners cannot attend

• For attendees to review

• Limited access to instructional designers

• When to Use Recorded Event Video (Virtual or In-person)

• Special guest speakers/One time events

• Event content is applicable to learning objectives

Recorded Classroom & Events Video Content

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• Pros of Recorded Classroom & Event Content

• Easy to create (what you see is what you get)

Can get online very quickly

• Video production is cost effective

• Efficient use of guest speakers and expert resources

• Attendees can revisit content

• Others who can not attend can benefit

• Cons of Recorded Classroom & Event Video

• Not scripted (what you see if what you get)

• Lower production value

• Usually longer sessions

• Limited post production opportunities

• Less engaging for self-paced learning

Recorded Classroom & Events Video Content

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• Studio Produced

• Desktop Capture



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• User generated video content is produced and submitted by anyone that is not a trainer, instructional designer, or video production professional

• When to Use User Generated Content

• To gather employee level content and expertise

• Large, geographically dispersed groups

• Distributed knowledge base

User Generated Video Content

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• Pros of User Generated Video Content

• Inexpensive

• Capture expertise is easy to obtain

• YouTube generation

• Learner feedback loop

• Build team engagement

• Peer-to-peer knowledge sharing

• Cons of User Generated Video

• More difficult to control

• Not all content is relevant

• Needs to be managed – resources

• Lower quality video and audio

User Generated Video Content

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eLearning Video Distribution

• Methods to Distribute Video Content

• Upload video content to public online video service (YouTube, Vimeo, etc.)

• Publish SCORM/AICC package with video and upload to LMS

• Upload video to enterprise content or video management system

• Guidelines for Choosing the Appropriate Method

• Public vs. Private

Know the audience

Know the security level of the content

SCORM and AICC packages do not provide a secure way to deliver video content

• Formal vs. informal content

Detailed metrics tracking/reporting and accreditation

Distribution Within Your LMS

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• Options to Leverage Video Within Your LMS

• Link/Embedded Video

• SCORM/AICC

• Single Sign-On

• API & Deeper Integration

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Levels of LMS Integration

Pros: -Fast and easy way to get content into your platform -Most video sites provide you with a share link and embed code

Link & Embedded Video

Cons: -No security -Not much flexibility if you need to add materials alongside a video -Limited metrics tracking

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Reminder: What is SCORM/AICC? What is the purpose of a SCORM/AICC package and how is it used with video?

• Pros

• Most LMS’s provide support for these packages

• Most desktop authoring tools provide the ability to export these files

• Provides metrics tracking back into the LMS

• In some cases, streaming media server may not be needed

• Cons

• No user authentication

• Lose control of video content if downloaded

• The updating process takes longer

SCORM/AICC Wrapper

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• User authentication only applies when implementing an enterprise video platform.

• Why Implement User Authentication?

• Prevents unauthorized sharing of content

• Detailed metrics tracking (beyond SCORM/AICC)

• Secure Delivery of Video Content

• Streaming vs. Progressive delivery

• Digital Rights Management (DRM)

• SSL Encryption

User Authentication/Secure Delivery

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• “Deeper” integration - passing metrics and logic information, automatic posting of new content

• Why implement

• Allows the LMS to access much more detailed video viewing analytics

• More complex workflows can be configured for students

Ex. Student x has to view 90% of videos 1, 2, & 3 before they can see video 4

• Automations can be set up to automatically update or remove video content

New Video alerts can be sent

• Considerations

• Will require advanced LMS and IT support

• Most of the time this is considered custom work

• Usually there is a higher level cost from video and LMS provides for this type of development

Using API’s for a Deeper Integration

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KZO Customer Examples

• Audi

• Implemented Single Sign-On between LMS and KZO Video Suite (SaaS)

• Detailed metrics tracking and reporting

• Seamless user experience

• U.S. Air Force

• Implemented Single Sign-On between LMS and KZO Video Suite (on-premise)

• AICC metrics integration

• Advanced work flows implemented

Completion percentage enforced

Audi & U.S. Air Force

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Using Video to Enhance your eLearning Programs

• Types of Video

• Consider the pros and cons of the various types of video that can be used in eLearning

• Distribution

• Distribution methods will depend on the goal of security and formal vs. informal

• Integration

• Start simple and move to complex

Summary

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Information About KZO Innovations

• For more information about The KZO Video Suite and integrating into a LMS, please contact Jeff Fissel at [email protected].

mailto:[email protected]