‘LAOS’‘Simply Beautiful’
HOW WE ARE CHANGING THE HOW WE ARE CHANGING THE INDUSTRY?INDUSTRY?
Lao National Tourism Administration (LNTA)
came forward to Outsource their plans and projects to be implemented by TEAMWORKZ.
From what we do to how we do it, the principles of responsible tourism are embedded in our operations.
Do what you do best and outsource the Do what you do best and outsource the restrest.
LLOOCCAATTIIOONN
ACCESSIBILTY
Luang Prabang
World Heritage–listed former royal capital with 32 temples
Mekong river
Scenic boat trips from Huay Xai to Luang Prabang
Si Phan Don
Sleepy river archipelago with rare dolphins & mighty Mekong rapids
ATTRACTIONSATTRACTIONS
Wat Phu Champasak
World Heritage-listed ancient temple in a peaceful hillside setting
Vientiane
Peaceful riverside capital, with the sacred Pha That Luang, museums & cafés
Tham Kong Lo
Dramatic karst scenery surrounding a 7km-long cave
Bolaven Plateau
Tribal villages, dramatic waterfalls, cool weather and great coffee
Vang Vieng
Travellers' haven with stunning karst scenery and plenty of adventure activities
ACTIVITIES
MOUNTAIN BIKING
TREKKING
HIKING
ROPE DIVING
KAYAKING
ACCOMODATION
Shinta Mani Hotel- Luang Prabang
Arawan Riverside Hotel - Pakse
Don Chan Palace- Vientaine
WHY LAOS????
EXCEPTIONAL &
MYSTERIOUS!!!!
►Implement the open-door policy on the foreign cooperation on economics and culture with foreign nation.►Promote tourism and the tourism industry intending to improve the levels of local people’s lives and to promote the integration of local products.►Promote the fine arts, cultures and courageous traditions of Laos, and preserve the ancient archeological and historical monuments aiming at motivating foreigners to visit Laos.►Provide new occupations and create opportunities for the ethnic people to gain better incomes.►Enhance friendship and good cooperation with all nations according to the government policies on tourism as specified.►Implement strategies on ecotourism and community based tourism in order to alleviate the poverty.
POSITIONINGPOSITIONING
"Fair Trek“ "Voluntourism"
"Culture Lodge"
Supporting locals through tourism on our "Fair Trek" project. We support through our village fund
Ethnic minorities in the far north of Laos benefiting from tourism interaction. A new pro-poor tourism approach.
An ethnic village, hosting guests in their community, letting themtaking part in daily life.
◘Backpackers◘Independent travellers◘Adventure tourists◘Bikers◘Nature Lovers◘Volunteers◘Anybody who wants to Feel Good
WHAT IS BLUE OCEAN STRATEGY?
Beaches & IslandsWildlifeCuisine
Manmade WondersGood Atmosphere
Heritage SitesHistorical SitesCultural Bonanza
AdventuresLeisure Activities
PRESENT MARKET OFFERING
CHANGE
FAIR TREK PROJECT-
A community based and responsible tourism in Laos!
Doing GOOD, Feels GOOD!!!
LOAS MRKET OFFERING
ELIMINATE
Competition
Economic Backwardness
Barriers to Travel
RAISE
Infrastructure
Community Welfare
Tourism Potential
Market Availability
REDUCE
Price Competition
Pollution
CREATE
Feel Good Travel
Community Based Tourism
Voluntourism
PRODUCT :PRODUCT : Packages Lively Laos- 03 Days Multi Adventure Tour. Laos Hidden Paradise – 07 Days Explore the Hidden!! Sothern Laos Savor- 03 Days of sleepy remote villages
& thousands of Islands. Laos Cycle Tours- 02 Days of Cycling or Biking
Adventure Tour. Luang Prabang- 03 Days Adventure & Fair Trek Tour. Discover Laos- 14 Days of discovery of South East
Asia’s best kept Secret!
PRICEPRICE DICOVER LAOS- 13N/14D US $3990* per
person (twin sharing basis) LIVELY LAOS- 3 Days US $165* per person.
Conditions apply*
PLACEPLACE
LAOS TOURISMLAOS TOURISM
END USER-GUEST
WholesalerWholesaler
Travel Agent
Travel Agent
Internet Operator
s
Internet Operator
s
DirectDirect
Receptive Operators
Receptive Operators
Travel Agent
Travel Agent
PROMOTIONPROMOTION SMART marketing consists of the following
S – Strategize to increase the tourism potential in Laos by:
Fair Trek Project
Voluntourism
Cultural Lodges
Ethnic Villages
Elephant Village
M - Maintain market spend by and large focusing on Internet Marketing.
A - Assess and allocate the budget- the major share of our budget is allotted to Internet Marketing.
Online Budget- $7300 USD
Print Media- $10680 USD
R - Research your customer thoroughly Do you like Laos ?
97% of the backpackers surveyed say yes ! Would you happily come back ?
90% of the backpackers surveyed say yes ! Would you recommend Laos ?
93% of the backpackers surveyed say yes! Why Laos?
The natural scenery- Backpackers : 17.82 /20
The safety- Backpackers : 16.81 /20
The Laos people's attitude- Backpackers : 16.81 /20
T - Target and reach out to them by marketing the Product Online, through Print Media and by Destination Marketing Offices (DMO) in neighboring countries- Thailand, Vietnam, Cambodia etc.
DMOs market and promote our product in other markets beyond our reach.
CONCLUSIONCONCLUSION
YOU can make a difference!
Fair Trek is nothing without our visitors,
sponsors, volunteers, donations
and time given…
You feel you can do something rewarding
while you enjoy a tour,
a trek or a village service stay?
Then you are a great example for others to follow!
Doing good, feels good!