“ButFather,I’mGold-LeafingasFastasICan!”
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Velocity
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Publicationtime,years
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Copy 1Copy 2Copy 3Copy 4
Velocitywinsoverartisticmerit.
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Cost
❖ Manual labor (scribes, illuminators)
❖ Materials (goldleaf, pigments)
❖ Vellum
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Beforetheprintingpress,bookswerealuxuryitem.
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Costcontainment
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Costcontainment
❖ Less manual labor
❖ Fewer costly materials
❖ Paper
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And,ofcourse…movabletype!
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Personalization
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LuttrellPsalter
Sir Geoffrey Luttrell, wife Agnes Sutton, and daughter-in-law
Abookwithoutpersonalization?Ridiculous.
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BooksinEurope
@sarahokeefe #lavaconhttp://www.hrc.utexas.edu/educator/modules/gutenberg/books/legacy/
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By Tentotwo - Own workData from: Buringh, Eltjo; van Zanden, Jan Luiten: "Charting the “Rise of the West”: Manuscripts and Printed Books in Europe, A Long-Term Perspective from the Sixth through Eighteenth Centuries", The Journal of Economic History, Vol. 69, No. 2 (2009), pp. 409–445 (416–417, tables 1&2), CC BY-SA 3.0, https://
commons.wikimedia.org/w/index.php?curid=17678764
That’s a logarithmic scale!
Better
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WinnersafterGutenberg
❖ Printers
❖ Literacy
❖ Information dissemination
❖ Newspapers (150 years later)
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Artisticmeritlosesout…
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