Andres OROZCO
Batuhan BAYBALI
Bohao LIU
1. TEAM2. COMPANY3. LBC4. METHODOLOGY5. FINDINGS6. SCENARIOS7. RECOMMENDATIONS8. NEXT STEPS
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TEAM COMPANY LBCMETHODOLO
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Andrés OROZCO – EcuadorTeam LeaderTechnical Research and Analiysis
Batuhan BAYBALI – TurkeyTechnical Research and AnalysisAutomotive Background
Bohao LIU – ChinaResearch and Benchmarking
TEAM COMPANY LBCMETHODOLO
GYFINDINGS SCENARIOS RECOMS’
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Partners & Alliances
41.1Billion
117.000
Services
Automotive
Brands
125 countries
Sales
2.7M vehicles
54% EU
46% Rest of World
37% EvsEU
Innovation
1.9Billion
TEAM COMPANY LBCMETHODOLO
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1. Work with experts
2. Put in practice ourknowledge
3. Understand the workof a consultant
4. Work in a multicultural context
5. Learn about anamazing industry
6. Learn about a big trend
7. Improve our efficiencyand coordination skills
8. Improve our researchmethods
9. Improve our ability to deal with big amounts of data and analize it
10.Bring value to theCompany from ourmulticultural-innovativeperspective
TEAM COMPANY LBCMETHODOLO
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TEAM COMPANY LBCMETHODOLO
GYFINDINGS SCENARIOS RECOMS’
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14Million
Members
200.000Sharedvehicles
75%Revenue
Share
PotentialMarket:FR, UK, GER, CH
20%in Car-Sharing
EVs
7Billion
RevenueGeneration
60%UK&GER
RevenueShare
Europe World
32Million
Members
500.000Sharedvehicles
http://carsharing.de/images/stories/pdf_dateien/praesentation_frostsullivan_car_sharing_21.09.2011.pdfhttp://www.autorentalnews.com/channel/rental-operations/article/story/2015/03/carsharing-state-of-the-market-and-growth-potential.aspx
+ 50%Population
Urban
MarketPotencial
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TEAM COMPANY LBCMETHODOLO
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0
0,5
1
1,5
2
2,5
3
3,5
4
Firm
infrastructure
Human
resources
Technology
Procurement
Inbound
logistics
Operations
Outbound
Logistics
Marketing and
Sales
Competitive
advantage
User's side
Competitive
advantage
OEM's side
In the Loop
One-way station
based
Free floating
Peer to peer
Carpooling
Average
TEAM COMPANY LBCMETHODOLO
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2,65 2,70 2,75 2,80 2,85 2,90 2,95 3,00 3,05 3,10 3,15
Human
Resources
Infrastruture
Parking StationType of Engine
Partnership
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TEAM COMPANY LBCMETHODOLO
GYFINDINGS SCENARIOS RECOMS’
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One way station based Loop Free floating
+ 24/7 Round-to-the clock +Keyless access+Easy access to public transport+Easy fleet management +No using time limit
+ 24/7 Round-to-the clock +Keyless access+Easy access to public transport+Parking: Medium flexible (starting station only)+Regional flexibility
+ 24/7 Round-to-the clock +Keyless access+Easy access to public transport+Parking: Highly flexible ( anywhere, anytime) +No using time +Dose not have to be returned
-Regional limitation(covered local area only)-High infrastructure costs-Parking: Not flexible (defined stations)-Reserve cars in advance-Have to be returned and pick up at particular place
-Time limitation (rental time must be specified)-Reserve cars in advance-Have to be returned and pick -up at starting station
-Regional limitation (covered local area only)-Vehicle monitoring and maintenance
Parking Return & pick up Regional Fleet Management Using Time
AdvantagesDisadvantages
TEAM COMPANY LBCMETHODOLO
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Present Future
GPRS
Present
GPS
Databases
RFID
Non-invasivehardware
Bluetooth
Web-basedsoftware
Wireless networks
Future
InductiveCharging
DynamicCharging
Autonomous Vehicles Automated
Parking Tower
TEAM COMPANY LBCMETHODOLO
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McKinsey & Company
Connectivity Flexibility
Automative News Europe’s
Platforms Flexibility
Our Vision
Gaps fromTechnology
Gaps fromTrends
TEAM COMPANY LBCMETHODOLO
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TEAM COMPANY LBC METHODOLOGY FINDINGS SCENARIOS RECOMS’NEXT STEPS
TEAM COMPANY LBC METHODOLOGY FINDINGS SCENARIOS RECOMS’NEXT STEPS
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OEM Corporates/Firms
No mediators
Higher Utility
No ownership
Pay for the usage
High Monitoring
Public Transportation Link
TEAM COMPANY LBC METHODOLOGY FINDINGS SCENARIOS RECOMS’NEXT STEPS
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EVs for different segments
Integration
All mobile
Why SMART?
“S”, Sustainable (Green)
“M”, Multi Purpose
“A”, Accessible
“R”, Reliable
“T”, Time Saver
“Renault Way” of sharing
1. Community
2. Address Every Need
3. Connectivity
4. Integrated Interface
5. Most Green
TEAM COMPANY LBCMETHODOLO
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What is it ? Benefits Limitations
Other business
Freight Mail delivery Product Delivery Transport to areas with
little access Advertising on cars Tourism Insurance companies to
deal with car fixing
• New Revenue Streams• New BMs• Profit from vehicle downtimes• Cover market gaps (ex.
geographic coverage)• New spin-offs (new business
opportunities)• Boost typing point
• Cost/benefit ratio (is it profitable?
• Coordinate processes with other companies
• Allocate and manage fleet to other business
• Dilute core business mission
• Higher investment and higher wear of fleets
Other uses
Rural – Urban Connection Small size deliveries Access to city squares
with EVs
• More flexible• Strong adaptability of different
customer segments • New market approach( more
opportunities, new customer segment)
• Environment- friendly (EV)• 24/7 without time limit, A high
degree of automation.• Relieve the pressure of public
transport.
• High cost of infrastructure.• Charging time • Fleet management (Return,
distribution..)• Cost-recovery cycle
(Cost/benefit ratio)• Popularization and
promotion
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Speed up product development processes focus on market expansion to emerging markets.
Car-sharing Life Cycle
Link Car-Sharing to Other Business
Innovation to Bring Value
Potential of linking car-sharing to other businesses in viable and profitable ways.
Potential businesses, partnerships, and value propositions.
Quality, performance, efficiency and economy are relevant for the business, but must be supported by constant innovation
Critical Success Factors: Understand market and social needs, and innovate according to them
TEAM COMPANY LBCMETHODOLO
GYFINDINGS SCENARIOS RECOMS’
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TEAM COMPANY LBCMETHODOLO
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Alternative for transportation Private rather than Public - adaptable business Entrepreneurial nature rather than bureaucratic
Car-sharing as part of Multimodal Transportation Systems
Technology and Trends as Critical Success Factors
Adoption of New Business Models
Understand technologies and anticipate trends
First movers will hold a competitive and sustainable advantage.
Car-sharing industry is still in evolution New needs and demands will appear, New trends and technologies will arrive -
creation of new BMs or blending of current BMs
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TEAM COMPANY LBCMETHODOLO
GYFINDINGS SCENARIOS RECOMS’
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1. Fast & Experienced Team
2. High Execution Speed
3. Validate Ideas & Assumptions
4. Use Primary Research
5. Use Competitors (Audit)
6. Focus on Experience
7. Financial Data Gathering
8. Understand Regulations
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