INTRO
Location Based Marketing Association
Danny Holtschke, Chapter Leader [email protected]
Carsten Szameitat, President LBMA [email protected]
From Code to Market - How much GEO is necessary?
#geomdaylbma
07.10.2013
MISSION
Location Based Marketing Association
The Location Based Marketing Association is an international, not-for-profit group dedicated to fostering research, education and collaborative
innovation at the intersection of people, places, and media.
We live at the intersection of -PEOPLE, PLACES & MEDIA
Internationally formed 2010, 600+ members with chapters in:Toronto, Montreal, New York, San Francisco, Atlanta, Amsterdam,
Berlin, London, Singapore
Foundation 2013
LBMA D A CH
Retail
Brand
Location
Add
Chapters in Germany• Berlin• Munich• Cologne/Dusseldorf• Hamburg
What is a digital place?
What is a digital place?
What is a digital place?
What is a digital place?
What is a digital place?
Location-based marketing bridges the gap between all
forms of media.
