©2010 LawClick, Inc. – All Rights Reserved
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Professional Marketing Strategists
www.lawclick.net
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What are your firm’s challenges?
● Generating new clients from print advertising.
● Leveraging your Website to generate new consults.
● Hiring the right provider to get measurable results.
Why do most marketing initiatives fail to meet their return-on-investment (ROI) goals?
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©2010 LawClick, Inc. – All Rights Reserved
Multiple vendors can’t maximize your ROI.
Web Design
Services
SEO Services
Video Services
PPC Services
Search Engines
Tracking Software
Hosting Services Limited
Synchronization& Accountability
Competing Vendor
GoalsDo you want to manage all these diverse relationships and potential failure points?
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LawClick’s Managed Solution Maximizes ROI.Designated Target Market
Website Design
Search Engine
Optimization
Content Services
Video Production
Viral Marketing
Pay-Per-Click
Google & Yahoo
Bids
Affiliate Buys Hosting Performance
TrackingAnalyze & Optimize
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The LawClick Advantage
We build Conversion
Funnels
Calls
EmailsClicks
√ Custom Marketing Boutique
√ Complete Online Solution
√ Proven Lead Generation
Return-on-Investment Driven√
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©2010 LawClick, Inc. – All Rights Reserved
How should you invest your budget?
1. Company Website
2. Search Marketing
3. Online Video
MarketingProfs & Forrester Research 2009 Survey of 656 Senior
Marketing Executives and Directors
Top 3Investments
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©2010 LawClick, Inc. – All Rights Reserved
•Enhanced SEO 1
•Content updates •PPC text ads
•Click Reporting •No metrics•Limited plan
Capability Maturity Model
Website Traffi c
Lead
Generation
Where are you? Where do you want to be?
Level 1
Level 2
Level 3
Level 4
Level 5
minimal results low results moderate/high results
c l i e n t c o n v e r s i o n
high results
•Enhanced SEO 2•PPC banner ads
•Content generation
•Web Analytics
• Site video
•Landing pages
•Form handling •Blogs
•Optimization•KPI tracking
no results
•Web brochure•No traffic promotion
•SEO Warfare•PPC affiliate network
•Viral/SM marketing
•Interactive tools - Visitor surveys
•Email campaigns
•Site merchandizing •Visitor profiling
•Dynamic landing pages
•Advanced Analytics - Competitor analysis - Executive / ROI reporting
•Publishing services
- Continuous improvement •Fundamental SEO•Static content•No marketing plan
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Need a Website Report Card? 10
Conversion Metrics
61
Brand Identity
83
Site Navigation
72
Design
53
Calls to Action
92
Promotions
50
Forms
50
Video
77
Surveys
82
Content
50
SEO67
What is your conversion score?
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Does your site convert visitors into clients?
Never underestimate the ability of design to differentiate.David Reyes-GuerraHigh-tech Author
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Do you need actionable web content?
Custom articles improve:
● Frequency of content addition
● Keyword density
● Website relevance
● Incoming links
● Search Engine Optimization
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Do you need Web Video?
We bring static sites to life.
Go to: www.lawclick.net
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Key Reasons You Need Video51 Online video views grew 124% in
2009.2 Users select video 4 to 1 over any other content.3 52% take action after watching an online video ad.4 80% of web video viewers recall the message.Video generates more leads than any other tool.
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©2010 LawClick, Inc. – All Rights Reserved
Need a SEO Scorecard?
Report for www.rhhk.com Total Score: 31 / 100
Domain Birthplace: February 1999 (netcraft)Total Incoming Links: 802Total Incoming Links to Home Page: 565Total Incoming Links to Specified URL: 565
Deep link ratio: 29%.EDU Links: 1.GOV Links: 0.DMOZ Links: 0.Yahoo Directory Links: 0Google PageRank: 3Google Cache Date: 2010 – 02-09 14:35:55Links from Unique Domains: 161
http:// Analyzewww.rhhk.com
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Our Pay-Per-Click Delivers√ Powerful ad platforms√ Keyword research & strategies
√ Copy & banners that gets you noticed√ Lower bids costs
High ImpactBanner Ads
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©2010 LawClick, Inc. – All Rights Reserved
Why do you need a Social Media solution?
We build referral networks.
● You need to be part of the conversation
● You need to understand the issues
● You need to be a recognized expert and problem solver
√ 350 million - People on Facebook√ 50% login everyday
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We Track and Trend all Prospect Calls
We insert unique call tracking numbers into your online and traditional ads, your website and social media. We use this crucial performance data to maximize your campaign results.
January February March April0
5
10
15
20
25
30
35
40
45
17
11
25
41
12
28
22
31
15
23
16
27
Pay-per-click Social Media
ZiffTalk® Click-for-Talk Service
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©2010 LawClick, Inc. – All Rights Reserved
Case Study: Pacific NW Family Law Client
Monthly Growth Statistics 07-09Activity Start High Percent Increase
Paid Clicks 525 2642 403.3%Organic Clicks 331 2147 548.6%New Visitors 681 4094 501.2%
Phone Call Inquiries 75 388 417.3%Consults 19 84 342.2%
Retained Clients 8 38 375.0%Client Ratio 46% 87% 89.3%
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Executive Campaign Summary Abbott Jones & Associates, P.S.
Oct 09 ● Executi ve Campaign Summary
Monthly Campaign Change Total Contacts Paid Clicks Phone Calls Organic Clicks
Activities Averages % Jan 467
Jan 234
Jan 28
Jan 205
Total Contacts 578 551 5% Feb 502 Feb 245 Feb 35 Feb 222
Ad Investment $1,500 $1,500 0% Mar 511 Mar 256 Mar 36 Mar 219
Cost per contact $2.60 $2.72 -5% Apr 539 Apr 263 Apr 43 Apr 233
Paid clicks 287 273 5% May 553 May 277 May 47 May 229
Phone calls 55 45.89 20% Jun 524 Jun 267 Jun 42 Jun 215
Organic visits 236 233 1% Jul 558 Jul 272 Jul 46 Jul 240
Aug 587 Aug 290 Aug 52 Aug 245
Benchmarks 2009 2010 2011 Sep 610 Sep 299 Sep 57 Sep 254
Total Contacts 551 Oct 578 Oct 287 Oct 55 Oct 236
Paid clicks 273 Nov Nov Nov Nov
Phone calls 45.9 Dec Growth Dec Growth Dec Growth Dec Growth
Organic visits 233 Avg 551 18% Avg 273 17% Avg 45 64% Avg 233 13%
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Don Powell- Director, Search MarketingDon’s Internet search experience dates back to the early 1990's when the World Wide Web was in its infancy. His first optimization efforts were performed with WebCrawler, AltaVista, Excite and Lycos. When Google, YAHOO! and MSN (now Bing) came to life, Don was an established industry expert.
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©2010 LawClick, Inc. – All Rights Reserved
Mike Dickson – Director, Online Campaigns Mike has over 15 years of industry experience. He has worked for major technology companies HP, Red Hat, and Sun Microsystems. He is a Certified Sun Instructor, Developer, and Programmer. Mike is very entrepreneurial and has a passion for growing companies through his vast Internet and enterprise systems knowledge.
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Since 1977, Craig has produced, directed or shot thousands of television and video projects for broadcast, commercial DVD release, concerts, web-casts and corporate conferences. His work has carried him to over 25 countries and 48 States.
Craig Kelly – Director, Video Production
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©2010 LawClick, Inc. – All Rights Reserved
David is an executive and consultant with large corporate and entrepreneurial experience. He has worked in marketing, finance, software and telecommunications, where he increased operating margins through consultation, analysis, optimized processes and business controls.
David Fisher - Director, Media Analytics
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©2010 LawClick, Inc. – All Rights Reserved
Andrea has written for major magazines, including Newsweek, Parade, Saveur, and Entrepreneur. She is a two-time winner of the Outstanding Article Award from the American Society of Journalists and Authors. Her work has won a dozen national and regional writing awards. She has 30+ years of experience.
Andrea Tobias – Director, Copywriting
Holly has written and edited for such publishers as Oxford University Press, Prentice-Hall, Random House, The National Textbook Company and authored articles for The Seattle Times, The Cincinnati Enquirer, The International Examiner, and various magazines. She has 20 years of experience.
Holly Peterson – Senior Editor
April 12, 2023©2010 LawClick, Inc. – All Rights Reserved
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Chris LutzPresident and CEO
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Our senior team of marketing strategists and technologists are committed to your firm’s success.