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BOOK REPORT: How to optimize marketing investmentsCommentated by: Jenny Liu
Advertising is no longer a
BOOK REPORT: How to optimize marketing investmentsCommentated by: Jenny Liu
What I Liked•Writing Style• Content• Cases
What I disliked
• Too many websites
• Repetition
BOOK REPORT: How to optimize marketing investmentsCommentated by: Jenny Liu
Conventional Standards
• Return on Investments
• Key Performance Indicators
SENTIMENT ANALYSIS
Sentiment Analysis
“Bag of Words” Approach
http://twitrratr.com
Specific Sentiment Words from Twittratr.comPositive Words Negative Wordscome on pwndcongratulation pwninggtd in a bad wayproud horrifyingthanks wrongcan help failingthanks! fallen way behind
integrate losereally like fallenloves it self-deprecatingyay hunker down
epic flail got killed by
good luck only works in safarifail must have ielife saver fuming and frothing
Sentiment Analysis
Bag of Words - 2 draw backs
Polarity
.......Sinful………
Intensity
………………….”I love it”…….
To sum up….
“we are still at the beginning of using natural language processing, computational linguistics and artificial intelligence to reveal the sentiments of the public……….they will improve with time, until then these methods though not be precise, it certainly is indicative and compelling”
- Jim Sterne
BOOK REPORT: How to optimize marketing investmentsCommentated by: Jenny Liu