@SmallWorldLabs | #SWLwebinar | @RelayForLife
Improve Event, Peer-to-Peer and DIY Fundraising with
Online Community
@SmallWorldLabs | #SWLwebinar | @RelayForLife
Joe Prosperi
• National Relay For Life Digital Product Management Lead
• American Cancer Society
• @RelayForLife
Michael Wilson
• CEO & Founder
• Small World Labs
• @SmallWorldLabs
Today’s Presenters
@SmallWorldLabs | #SWLwebinar | @RelayForLife
Small World Labs Background
@SmallWorldLabs | #SWLwebinar | @RelayForLife
About Small World Labs
• Small World Labs Community
• Engage, Connect, Mobilize, and Collaborate with Constituents in New Ways
• Specialize in Nonprofit & Associations
• Integrated with Website & CRM Tools
• Well-Profiled Market Leader
@SmallWorldLabs | #SWLwebinar | @RelayForLife
Small World Labs CommunityRobust Community Feature Set
• User Registration• Single Sign On• Member Profiles• Personalization• Collaboration Groups• Discussion Forums• Opportunity
Matching• Action Workflow• User Points &
Leaderboards• Integrated Social
Sharing• Mobile• Video Center
• File Center• Photo Center• Applications• Member Segments• Directories• Tasks• Reviews• Search• Events• Blogs• DocCreate• Notifications• Foreign Language• & More…
@SmallWorldLabs | #SWLwebinar | @RelayForLife
• Integrations– Single sign-on– Profile Data– Community Actions
• Customizations– Interface Blocks– New Features
• Public API:– www.smallworldlabs.com/api
Platform: Extensible API
@SmallWorldLabs | #SWLwebinar | @RelayForLife
Engagement Pyramid
Source: Groundwire
•Leads others in carrying out organization’s work
•Subject matter expert, group leader, refers members
Leading•Inves
ted in the mission and success
•Answer questions, join & participates in groups
Owning
•Thoughtful & habitual contributions
•Volunteer, contribute content
Contributing
•Simple, transactional actions
•Likes, ratings, shares
Endorsing
•Receive and read direct communications
•Provide contact information, follow
Following
•Attend event. See commercial or flyer
•Visit website or social media updates
Observing
Acqu
isitio
n –
> E
ngag
emen
t –
> O
utco
me
@SmallWorldLabs | #SWLwebinar | @RelayForLife
Engagement Across Supporter Types
Advocacy
Volunteer Mission Support
Partners Membership
Event Fundraising
@SmallWorldLabs | #SWLwebinar | @RelayForLife
Client Successes
@SmallWorldLabs | #SWLwebinar | @RelayForLife
Industry Thought Leader
• Community 2.0 Conference• Social Networking Conference• Nonprofit Technology Conference (NTEN)• eBay Foundation Nonprofit Education Forum• Nonprofit Management Forum• US Department of Commerce Toronto Tech Week• Professional Associations Researchers Conference (UK)• Texas Nonprofit Conference• Blackbaud Nonprofit Conference (BBCON)• Convio Nonprofit Summit• Artez Interaction Customer Conference (Canada)• Affiniscape Customer Conference
10
@SmallWorldLabs | #SWLwebinar | @RelayForLife
American Cancer SocietyRelay Nation Online Community
@SmallWorldLabs | #SWLwebinar | @RelayForLife
Relay Nation Background
Relay Nation
• Online community for Relay For Life participants & supporters
• Shrink performance gap
• Facilitate collaboration and sharing of best practices and ideas
• Provide engagement options during other 364 days of the year
• Increase retention rate
@SmallWorldLabs | #SWLwebinar | @RelayForLife
Relay Nation Access
@SmallWorldLabs | #SWLwebinar | @RelayForLife
Integrated Login
@SmallWorldLabs | #SWLwebinar | @RelayForLife
RelayNation Background
Main Relay For Life Website
Relay Nation CommunityEvent & Team Pages
Seamless
@SmallWorldLabs | #SWLwebinar | @RelayForLife
Common Event Fundraising Challenges
• Build year-round engagement with volunteers, fundraisers, and event participants
• Provide a voice to team captains, event committees, and all supporters
• Give effective training and onboarding to fully empower new supporters
• Ensure our resources are helpful and we get the most out of them
• Encourage taking the next step for event participants become fundraisers
@SmallWorldLabs | #SWLwebinar | @RelayForLife
Common Event Fundraising Challenges
• Build year-round engagement with volunteers, fundraisers, and event participants
• Provide a voice to team captains, event committees, and all supporters
• Give effective training and onboarding to fully empower new supporters
• Ensure our resources are helpful and we get the most out of them
• Encourage taking the next step for event participants become fundraisers
@SmallWorldLabs | #SWLwebinar | @RelayForLife
Common Event Fundraising Challenges
• Build year-round engagement with volunteers, fundraisers, and event participants
• Provide a voice to team captains, event committees, and all supporters
• Give effective training and onboarding to fully empower new supporters
• Ensure our resources are helpful and we get the most out of them
• Encourage taking the next step for event participants become fundraisers
@SmallWorldLabs | #SWLwebinar | @RelayForLife
Common Event Fundraising Challenges
• Build year-round engagement with volunteers, fundraisers, and event participants
• Provide a voice to team captains, event committees, and all supporters
• Give effective training and onboarding to fully empower new supporters
• Ensure our resources are helpful and we get the most out of them
• Encourage taking the next step for event participants become fundraisers
@SmallWorldLabs | #SWLwebinar | @RelayForLife
Common Event Fundraising Challenges
• Build year-round engagement with volunteers, fundraisers, and event participants
• Provide a voice to team captains, event committees, and all supporters
• Give effective training and onboarding to fully empower new supporters
• Ensure our resources are helpful and we get the most out of them
• Encourage taking the next step for event participants become fundraisers
@SmallWorldLabs | #SWLwebinar | @RelayForLife
• Promote sharing of best practices across isolated events and teams
• Help team captains source more team members (or form virtual teams)
• Get fundraisers to share their involvement more
• Match new volunteers with available opportunities based on needs and skills
• Understand our supporters more so we can serve them better
Common Event Fundraising Challenges
@SmallWorldLabs | #SWLwebinar | @RelayForLife
• Promote sharing of best practices across isolated events and teams
• Help team captains source more team members (or form virtual teams)
• Get fundraisers to share their involvement more
• Match new volunteers with available opportunities based on needs and skills
• Understand our supporters more so we can serve them better
Common Event Fundraising Challenges
@SmallWorldLabs | #SWLwebinar | @RelayForLife
• Promote sharing of best practices across isolated events and teams
• Help team captains source more team members (or form virtual teams)
• Get fundraisers to share their involvement more
• Match new volunteers with available opportunities based on needs and skills
• Understand our supporters more so we can serve them better
Common Event Fundraising Challenges
@SmallWorldLabs | #SWLwebinar | @RelayForLife
• Promote sharing of best practices across isolated events and teams
• Help team captains source more team members (or form virtual teams)
• Get fundraisers to share their involvement more
• Match new volunteers with available opportunities based on needs and skills
• Understand our supporters more so we can serve them better
Common Event Fundraising Challenges
@SmallWorldLabs | #SWLwebinar | @RelayForLife
• Promote sharing of best practices across isolated events and teams
• Help team captains source more team members (or form virtual teams)
• Get fundraisers to share their involvement more
• Match new volunteers with available opportunities based on needs and skills
• Understand our supporters more so we can serve them better
Common Event Fundraising Challenges
@SmallWorldLabs | #SWLwebinar | @RelayForLife
• Build year-round engagement with volunteers, fundraisers, and event participants
• Provide a voice to team captains, event committees, and all supporters
• Give effective training and onboarding to fully empower new supporters
• Ensure our resources are helpful and we get the most out of them
• Encourage taking the next step for event participants become fundraisers
• Promote sharing of best practices across isolated teams and events
• Help team captains source more team members (or virtual teams)
• Get fundraisers to share their involvement more
• Match new volunteers with available opportunities based on needs and skills
• Understand our supporters more so we can serve them better
Common Event Fundraising Challenges
@SmallWorldLabs | #SWLwebinar | @RelayForLife
Build year-round engagement with volunteers, fundraisers, and event participants?
How do we…
@SmallWorldLabs | #SWLwebinar | @RelayForLife
Loyal Supporters = More Valuable
Event Type New Participants
Returning Participants
Percent Increase
$ Increase Per Participant
Cycling Events $ 298 $ 866 190% $ 568
Endurance Run/Walks $ 602 $ 940 56% $ 338
Run/Walks with Registration Fee $ 36 $ 162 354% $ 126
Run/Walks w/o Registration Fee $ 46 $ 317 582% $ 271
Range $36 - $602 $162 - $940 56%-582% $126 - $568
Source: 2013 Blackbaud Peer to Peer Event Fundraising Benchmark Report
@SmallWorldLabs | #SWLwebinar | @RelayForLife
Loyal Supporters = More Valuable
Event Type New Participants
Returning Participants
Percent Increase
$ Increase Per Participant
Cycling Events $ 298 $ 866 190% $ 568
Endurance Run/Walks $ 602 $ 940 56% $ 338
Run/Walks with Registration Fee $ 36 $ 162 354% $ 126
Run/Walks w/o Registration Fee $ 46 $ 317 582% $ 271
Range $36 - $602 $162 - $940 56%-582% $126 - $568
Source: 2013 Blackbaud Peer to Peer Event Fundraising Benchmark Report
@SmallWorldLabs | #SWLwebinar | @RelayForLife
Ensure Year Round Engagement
• Event Supporter Hub• Discussions• Resources• Photos• Videos• Files• Networking• Collaboration Groups
@SmallWorldLabs | #SWLwebinar | @RelayForLife
High Engagement Level
175+ Engagement Actions• Ask a Question• Comment on a File• Join a Group• Invite a Friend• Share Content• Download Resource• Connect with MemberJan
-13
Feb-13
Mar-13
Apr-13
May-13
Jun-13Jul-1
3
Aug-13
Sep-13
Oct-13
Nov-13
Dec-13
Jan-14
Feb-14
Engagement Actions
@SmallWorldLabs | #SWLwebinar | @RelayForLife
Provide a voice to team captains, event committees, and all supporters?
How do we…
@SmallWorldLabs | #SWLwebinar | @RelayForLife
Ask Questions
@SmallWorldLabs | #SWLwebinar | @RelayForLife
Contribute Photos
@SmallWorldLabs | #SWLwebinar | @RelayForLife
Contribute Videos
@SmallWorldLabs | #SWLwebinar | @RelayForLife
Contributions are Yours
@SmallWorldLabs | #SWLwebinar | @RelayForLife
… Even when its Gangnam Style
@SmallWorldLabs | #SWLwebinar | @RelayForLife
Give effective training and onboarding to fully empower new supporters
How do we…
@SmallWorldLabs | #SWLwebinar | @RelayForLife
Onboarding & Training Resources
Resource Library
@SmallWorldLabs | #SWLwebinar | @RelayForLife
Onboarding & Training Resources
Resource Library Team Development
@SmallWorldLabs | #SWLwebinar | @RelayForLife
Onboarding & Training Resources
Resource Library Team Development Fundraising Ideas
@SmallWorldLabs | #SWLwebinar | @RelayForLife
CaringBridge Community Onboarding
@SmallWorldLabs | #SWLwebinar | @RelayForLife
Engagement Recognition & Badges
@SmallWorldLabs | #SWLwebinar | @RelayForLife
Engagement Recognition & Badges
@SmallWorldLabs | #SWLwebinar | @RelayForLife
Ensure our resources are helpful and we get the most out of them?
How do we…
@SmallWorldLabs | #SWLwebinar | @RelayForLife
Making Resources Discoverable
Resource Section Search Topic
@SmallWorldLabs | #SWLwebinar | @RelayForLife
Crowdsourced Resources
@SmallWorldLabs | #SWLwebinar | @RelayForLife
Engageable Resources
@SmallWorldLabs | #SWLwebinar | @RelayForLife
Engageable Resources
@SmallWorldLabs | #SWLwebinar | @RelayForLife
Encourage taking the next step for event participants become fundraisers?
How do we…
@SmallWorldLabs | #SWLwebinar | @RelayForLife
What Do I Do Next?
30 responses
@SmallWorldLabs | #SWLwebinar | @RelayForLife
How Can I Motivate My Team?
@SmallWorldLabs | #SWLwebinar | @RelayForLife
Promote sharing of best practices across isolated teams and events?
How do we…
@SmallWorldLabs | #SWLwebinar | @RelayForLife
I Need Fundraising Ideas
@SmallWorldLabs | #SWLwebinar | @RelayForLife
How to Help on Event Day
@SmallWorldLabs | #SWLwebinar | @RelayForLife
Event Day Experience
@SmallWorldLabs | #SWLwebinar | @RelayForLife
Help Team Captains get more team members (& for virtual teams)?
How do we…
@SmallWorldLabs | #SWLwebinar | @RelayForLife
Team Captain: I Need Help
@SmallWorldLabs | #SWLwebinar | @RelayForLife
Fundraising Possibilities: Events
@SmallWorldLabs | #SWLwebinar | @RelayForLife
Fundraising Possibilities: Teams
@SmallWorldLabs | #SWLwebinar | @RelayForLife
Get fundraisers to share their involvement more?
How do we…
@SmallWorldLabs | #SWLwebinar | @RelayForLife
Social Sharing: Greenlights
@SmallWorldLabs | #SWLwebinar | @RelayForLife
Match new volunteers with available opportunities based on our needs and their skills?
How do we…
@SmallWorldLabs | #SWLwebinar | @RelayForLife
Relay Nation: Volunteer Resources
@SmallWorldLabs | #SWLwebinar | @RelayForLife
Collaboration Groups
@SmallWorldLabs | #SWLwebinar | @RelayForLife
Collaboration Groups: Event Committees
@SmallWorldLabs | #SWLwebinar | @RelayForLife
Collaboration Groups: Event Committees
@SmallWorldLabs | #SWLwebinar | @RelayForLife
Operation Smile: Medical Volunteer Action Center
Attract
Online Community
Post-Volunteer EvaluationVolunteer Mission Team
Volunteer Opportunities
@SmallWorldLabs | #SWLwebinar | @RelayForLife
Understand our supporters more so we can serve them better?
How do we…
@SmallWorldLabs | #SWLwebinar | @RelayForLife
Understanding with Data
Profile Data
Engagement DataRelay Nation
Online Community
Better Decisions
Fundraising Data
CRM
@SmallWorldLabs | #SWLwebinar | @RelayForLife
Relay Nation Engagement
Jan-13 Feb-13 Mar-13 Apr-13 May-13 Jun-13 Jul-13 Aug-13 Sep-13 Oct-13 Nov-13 Dec-13 Jan-14 Feb-14
Engagement Actions
@SmallWorldLabs | #SWLwebinar | @RelayForLife
Understanding with Data
Profile Data
Engagement Data
Fundraising Data
Better Decisions
Relay NationOnline
Community
CRM
@SmallWorldLabs | #SWLwebinar | @RelayForLife
Understanding with Data
Profile Data
Engagement Data
Fundraising Data
Better Decisions
Relay NationOnline
Community
360 CRM
@SmallWorldLabs | #SWLwebinar | @RelayForLife
Why does engagement matter?
@SmallWorldLabs | #SWLwebinar | @RelayForLife
Engagement Pyramid
Source: Groundwire
•Leads others in carrying out organization’s work
•Subject matter expert, group leader, refers members
Leading
•Invested in the mission and success
•Answer questions, join & participates in groups
Owning
•Thoughtful & habitual contributions
•Volunteer, contribute content
Contributing
•Simple, transactional actions
•Likes, ratings, shares
Endorsing
•Receive and read direct communications
•Provide contact information, follow
Following
•Attend event. See commercial or flyer
•Visit website or social media updates
Observing
Acqu
isitio
n –
> E
ngag
emen
t –
> O
utco
me
@SmallWorldLabs | #SWLwebinar | @RelayForLife
Deeper Engagement300-900% Page Views
Increase
Engagement Leads to Success
437% Increase in Revenue Per Person
228% Increase in Volunteer Hours
50% Increase in Attendance at Events
49% Increase in Retention
* Actual Small World Labs Client Results
@SmallWorldLabs | #SWLwebinar | @RelayForLife
Feedback & Discussion
Contact Jeremy Demers to schedule a Live Demo of Small World Labs [email protected]
@SmallWorldLabs
/SmallWorldLabs