• Overview: Short History• What is Lean Startup?• How can I use Lean Startup?
Start-up StrategyLean Startup + YOU
Presentation by Chris Zobrist ([email protected])
• Steve Blank• Co-Founded 8 Startups• 1996: Started E.piphany
(CRM Software)• 1998: $3.4mil sales• 1999: IPO raised $72mil
Customer Development
• Eric Reis (student of Steve Blank at UC Berkeley)
• Co-Founded 2 Startups• 2004: Started IMVU
(3D Chat Client)• 2009: $20mil sales• 2010: $40mil sales
Customer Development + Agile
Based on Lean Manufacturing
Build, Measure, Learn Cycle
Learn through Rapid Prototyping and Experiments•Tactics:• Lead Users• Smoke Tests• A/B Tests
Cust Dev + Agile = Lean Startup
Both frameworks are very detailed…
For most entrepreneurs, they are TOO detailed…
So, how to make it more SIMPLE..
and USEFUL?
Lean Philosophy• Lean = Minimize Waste• Waste = A product that no one will use• Build only products your customers will use
How can we build a product our customers will use?
Is Lean Startup right for me?Useful Ideas #1: Minimize Startup Costs
Is Lean Startup right for me?Useful Idea #2: Learn quickly what Customers need
Is Lean Startup right for me?Useful Idea #3: Validate Customer Demand through
Experiments and making and testing Prototypes
Lean Startup Philosophy in UseMost Seed Accelerators/Incubators follow Lean Philosophy:•Y Combinator (US)•Tech Stars (US)•Seed Camp (UK)•Startup Sauna (EU)•Startup Chile (Chile)•JFDI (Singapore)
Is Lean Startup right for my Startup?
Key Question:•Does your Product involve writing new software?•If not, then the Agile of Lean Startup may not be useful for you.
Customer Development Framework
NO SURVEYS!!! Face-to-face Lead User interaction and observation is REQUIRED
Step 1 – Customer Discovery
Who is your Customer?Identify, Observe, and Interact with your Lead User
Five Discovery Skills
Become a Master Innovator by…1.Associating2.Questioning3.Observing4.Networking5.Experimenting
For more on these and other topics:E-mail: [email protected] July 2012:
One-Year Masters of Science in Innovation, Leadership, and Entrepreneurship (English)
•Designed to train High-Potential Innovators•Learning through real-world Experience•Connections to Industry and Investors
Go to facebook.com/jvn.ms.ile
in collaboration with: