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    Ethics...

    While knowledge of ethics may not guarantee

    an ethical decision, it will ensure ethical

    components are taken into consideration.

    "We judge ourselves by what we feel

    capable of doing, while others judge us bywhat we have already done."

    — Henry Wadsworth Longfellow

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    Ethical Theories

    Deontological (duty-based) theories

    Teleological (consequence-based) theories

    Virtue theories

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    Deontological (duty-based) theories

    Prohibitions against certain kinds of

    behaviour exist, despite any beneficial

    consequences.

    Therefore, Robin Hood would be viewed as avillain and not a hero for his model of wealth

    redistribution.

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    Deontological (duty-based) theories

    These theorists do not approve of using

    unscrupulous means to achieve positive

    ends.

    Kant: people should always be treated withrespect and as ends unto themselves, never

    as means to an end.

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    Deontological approach

    Problems with this approach:

    Which human rights are deemed more important?

     As society evolves over time, will norms of basic

    human rights change?

    Blindly following this approach could lead to

    considerable harm.

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    Deontological Ethics

    From deon (Greek for duty)

    Rule determines the result

    Rule is the basis of the act

    Rule is good regardless of the act

    Result always calculated within the rules

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    Teleological (consequence-based)

    Theories

    The ethically correct decisions are those

    which produce the best consequences.

    Consequentialists

    Unlike deontologists do not ask whether a

    particular practice/policy is always right or wrong

    but whether it will lead to positive results.

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    Teleological approach

    Referred to as "utilitarian”

    Positives of this approach:

    Requires a consideration of all alternatives.

    Requires practitioners to think about theconsequences of their 

    Problems with this approach:

    Calculating the greatest good

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    What are virtues?

     A virtue is a positive character trait

    Modern-day virtue ethicist Alastair Macintyre

    points out that different virtues have been

    prized by different societies, and at differentpoints in history

    Virtue Ethics is therefore a morally relativist,

    non-cognitivist theory.

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    Virtue is particularly important in

    the writings of Aristotle.

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    A Different kind of theory

    Not the same as Utilitarianism or Kantianism

    Not so much a guide for moral decision-

    making, more a description of the moral life.

    Utilitarianism and Kantianism ask “How shouldI act?”

    Virtue Theory asks “How should I live my life?”,

    and “What kind of person should I be?”

    It is interested in the whole person, not just theiractions

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    Aristotle and the Doctrine of the

    Mean

     Aristotle believed that the moral man was the

    man of virtue.

    He did not see virtue as the opposite of vice.

    Virtue is the mean between two extremes – amiddle way.

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    Virtues

    Victorian Virtues

    Temperance

    Modesty

    Obedience

    Conformity

    Virtues Today

    Tolerance

    Individuality Generosity

    Patience

    Loyalty

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     Advantages of Virtue Ethics

    Emphasis on pleasure and emotion

    it is good that we should enjoy acting

    virtuously

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    Advantages cont’d

    Moral education

    being moral is a developmental process

    Consideration of life as a whole

    “One swallow does not make a spring”(Aristotle)

    It understands the need to distinguish good

    people from legalists Just because one obeys the laws and follows

    rules does not make one a good person)

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    Disadvantages

    Offers no solution to specific moral dilemmas

    Not everyone has the equal opportunity to

    develop morally

    do we judge them the same?

    Many non-virtuous people live happy lives,

    many virtuous people are miserable

    Cultural relativism – whose virtues are best?

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    Disadvantages (cont’d)

    We recognise that some non-virtuous people

    are useful in our society; life would be dull

    without them

    Virtue ethics seems to praise some virtuesthat we might see as immoral

    Soldiers fighting unjust wars may be

    courageous but that does not make them

    morally good

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    Disadvantages (cont’d)

     Aristotle’s Golden mean does not easily to

    apply to all virtues. Is it possible to take

    compassion to an extreme, where it becomes

    a vice? Even where there is a mean how do

    we identify where it lies?

     Aristotle gave no guidance for ethical

    dilemmas.

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    Let’s hear from you…

    Would you argue that the media is justified in

    using teleological theories in making editorial

     judgements?

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    Models of moral reasoning

    NAVRAN MODEL

    POTTER BOX

    SAD MODEL

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    • British law prohibits

    reporting the names and

     family histories of children

     facing criminal charges

    until their trials are

    complete. Is the legal

     standard the only possible

    one we can use to evaluate

    this case?

    • Is Britain’s domestic

     standard compelling for

    the international media?

    The above picture taken from a shopping

    center security camera shows two-year-old

    Jason Bugler being kidnapped from his

    mother by two ten-year-olds who would

    eventually brutally murder the child.

    The Liverpool Murder Case

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    Ethics and Values

    Ethics - the discipline dealing with what is morally

    right or wrong, good or bad.

    Ethical system describes the critical process of

    how we work through moral issues Values - the accepted principles or standards of an

    individual or a group

    All decision-making involves values which ref lectour presuppositions about social l i fe and human

    nature! 

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    Professional

    Proximity

    Firstness

    Impact/magnitude

    Conflict

    Human Interest

    Entertainment

     Novelty

    Toughness

    Thoroughness

    Independence

     No prior restraint

    Public’s right to

    knowWatchdo

    Moral Values

    Truthtelling

    Humanness

    Justice/fairness

    Freedom

    Independence

    Stewardship

    Honesty

     Nonviolence

    CommitmentSelf-control

    Aesthetic

    Harmonious

    Pleasing

    Imaginative

    Logical

    Consistent

    Competent

    Knowledge-

    able

    Socio-cultural

    Thrift

    Hard work 

    Energy

    Restraint

    Heterosexuality

    Types of Values

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    Values Used by the BritishPress

    Legal value: Honor thecourt restrictions againstreporting juvenilenames and family

     background.

    Principles Used by the

    British Press

    Other-regarding care:The privacy of childrenfacing criminal chargesmust be protected at all

    costs.

    Values Used by theAmerican Press

    Professional value: Donot suppress publicinformation.

    Principles Used by theAmerican Press

    Truth-telling: All people

    have a right to know thetruth. The truth must be

     proclaimed under allconditions.

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    Resulting Action of the

    British Press

    Withhold informationabout the defendants

    including names and

     personal histories

    Resulting Action of the

    American Press

    Print names ofdefendants and

    information on their

     personal histories.

    WE NEED A GUIDELINE OR MODEL FOR ETHICAL

    DECISIONMAKING!!

    THE POTTER BOX 

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    Dr. Ralph BenajahPotter, Jr. Professor of Social

    Ethics EmeritusBA, OccidentalCollege

    BD, McCormickTheologicalSeminaryThD, HarvardUniversity

    Ralph Benajah Potter, Jr., who retired in

    July 2003, began teaching at HDS in1965. He is an ordained Presbyterian minister

    and the author of the book War and Moral

     Discourse and assorted scholarly articles. He

    is a founding fellow of the Hastings Center forBioethics and is a member of the American

    Academy of Religion, the Society for Values in

    Higher Education, and, at Harvard, the Senior

    Common Room of Lowell House. His 1997

    HDS Convocation Address was titled"Moralists, Maxims and Formation for

    Ministry."

    Source:http://www.hds.harvard.edu/faculty/em/potter.html

    F Di i f M l A l i

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    Definition

    Values

    Loyalties

    Principles→

    ↓ ↑

    Four Dimensions of Moral Analysis

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    The Potter BoxDr. Ralph Potter 

    Definition

    PrinciplesValues

    Loyalties

    1. Definition: Define the situation as

    objectively as possible.

    2. State the different Values you see

    involved in the situation and compare

    the merits of differing values.3. State Principles that each Value honors.

    Do those Principles suggest any new

    values?

    4. Ask yourself “If I base my actions in

    this situation on this principle, to whom

    am I loyal?”

    5. Select a course of action that embraces

    the most compelling values, principles,

    and loyalties.

    6. Evaluate the impact of your decision

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    Potter Box Applied to the

    Liverpool Murder Case

    SITUATION

    Two ten-year-olds go to trial for

    kidnapping and brutally murderingtwo-year-old Jason Bugler 

    VALUES

    British Television: honor the court

    restrictions against reporting

     juvenile names

    U.S. Newspaper: do not suppress public information

    PRINCIPLE

    British Television: other-

    regarding care

    U.S. Newspaper: truthtelling is

    categorical imperative

    LOYALTIES

    British Television: to juveniledefendants and their families

    U.S. Newspaper: to general readership

    JUDGMENTBritish Television: withhold broadcasting

    U.S. Newspaper: publish names anddetails

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     Is there a universal ground for making ethicaldecisions, an overarching theory from which we canchoose among competing alternatives?

    Or is ethical decision making simply a process ofadjusting to the mores and commitments of a givencommunity?

    The Potter Box accounts for both.

    Without an appeal to an explici t ethical principle, aconclusion is not considered morally justi f ied.

    Determining the Ethical Decision

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    When competing values seem appropriate, resolution

    usually occurs in step three (ethical principles).

    When two different ethical theories are relevant, the

    adequacy of the theories themselves must be evaluatedthrough metaphysics or theology.

    Occasionally, the ethical choice is not apparent until

    quadrant four, loyalties, as in the case of the Liverpool

    murder.

    Evaluation With the Potter Box Model

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    Ethical Principles in Journalism

    Truth

    Truth dishonesty and lying in every/any form.

    Fact, the reality told as it is

     Avoidance of deception

    The most ancient and revered ethical principle

    of human civilisation.

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    Standards for ensuring truth:

    Story which is reported must be accurate

    Verify facts (solid evidence is base)

     A truthful story should promote understanding Provide a story which is essentially

    complete

    Relevant information

    Fair and balanced story Avoidance of discernible bias

     Avoidance of deception to unravel a greater

    truth

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    Objectivity

     Absence of subjectivity, bias or prejudice.

    Some assert that this is impossible.

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    Ethical Principles in Journalism

    Fairness

    Presupposes that all parties to a story/event

    are given equal and fair hearing (through

    adequate reporting) Report both sides of an

    argument/controversy/issue

    Includes:

    Completeness, relevance and honesty-levellingwith the reader 

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    Ethical Principles in Journalism

     Accuracy

    The truthfulness, correctness,

    exactness/precision in the information that the

    media provides to the audience.

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    That is a wrap!


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