LEGO-based ParatextualCommodity Flow in Children’s
Television
Matthew P. McAllister, Penn State
Catherine Buckley, Penn State
Cartoon Network’s Ninjago Title Page –No LEGO Logo
Cartoon Network NinjagoScreen Capture
Cartoon Network’s Chima Title Page – No LEGO Logo
Cartoon Network ChimaScreen Capture
Emphasizing the Lego Connection:LEGO/Ninjago Website
Cartoon Network/Chima Website
Emphasizing the Lego Connection:Ninjago Merchandise
Establishing the LEGO Connections: Ties to other LEGO-themed programs in Chima promos on Cartoon Network
And similarly themed LEGO tie-in commercials
And in back-to-back TV paratexts: A promo for Chima the program and ad
for Chima toy set
Emphasizing the LEGO Connection: Digital TV Programming Guide