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Page 1: Lenovo Touch turntable digital campaign

DIGITAL ACTIVITY PROPOSAL

LENOVO TOUCH CAMPAIGN

Page 2: Lenovo Touch turntable digital campaign

2012 LENOVO CONFIDENTIAL. ALL RIGHTS RESERVED. 2

Market situation

Page 3: Lenovo Touch turntable digital campaign

2012 LENOVO CONFIDENTIAL. ALL RIGHTS RESERVED. 3

approach: promoting lenovo product lines by demonstrating its touch features. message: touch is more playful than clicking

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2012 LENOVO CONFIDENTIAL. ALL RIGHTS RESERVED. 4

Insight: people tends to like something new about something they think they already know They know about touch. But they don’t know what it can do until they touch it.

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2012 LENOVO CONFIDENTIAL. ALL RIGHTS RESERVED. 5

Idea: THE TOUCH TURNTABLE www.touch-turntable.com A turntable with Lenovo PC technology that can absorb our joyful feeling into a sensational (touchable) musical experience.

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2012 LENOVO CONFIDENTIAL. ALL RIGHTS RESERVED. 6

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2012 LENOVO CONFIDENTIAL. ALL RIGHTS RESERVED. 11

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