#PatientEngagement Lets have an open discussion around patient
engagement How can we use our industry information, knowledge and
experience to help us better engage patients? Kathleen Poulos
InCrowd Co-Founder March 2014
The more engaged and involved a person is in their own
healthcare, the better chance we have of helping them achieve their
personal health goals.
Much has been written on patient engagement, many studies and
statistic are available, with new input being added every day. How
can we as healthcare professionals and industry stakeholders come
together and learn from what others have shared?
The question we must ask How can we use our industry
information, knowledge and experience to help us better engage
patients?
Ive included my thoughts, would love to hear yours Lets start
the discussion with 6 industry articles Whats the relevant
take-away What can we learn How can we use this information to
better engage patients
via Forbes Patient Engagement: Blockbuster Drug Or Snake Oil?
True patient engagement has metrics of demonstrable success, at
scale, over time. Learnings & Uses: Share success and failures
Be open with best practices Collaborate with colleagues on patient
engagement efforts Putting numbers around successful outcomes paves
the way for change Best practices act as road maps for those just
starting
http://www.forbes.com/sites/danmunro/2013/08/17/patient-engagement-blockbuster-drug-or-snake-oil/
via Pew Research Internet Project The e is for engagement "The
path that most Americans are traveling is on their mobile devices.
Learnings & Uses: People are mobile, healthcare needs to be as
well Healthcare information must be easily accessible on mobile
devices Mobile healthcare apps can play a critical role in patient
engagement Encourage physicians to prescribe mobile apps Design
apps to be interactive, used as a two-way communication channel
Explore unmet needs and utilize mobile health tools to resolve
these needs
http://www.pewinternet.org/2012/10/29/the-e-is-for-engagement-2/
via InCrowd Do Gen Xers and Millennials hold the key to success
for the Affordable Care Act? Millennials are more familiar with the
term patient engagement than their Gen X counterparts. Learnings
& Uses: Target your messaging, make it audience specific
Interact with the health consumers you want to reach, understand
what they need and how you can help them Do your homework,
determine how they like to get their information and use that
channel
http://www.incrowdnow.com/2013/12/do-gen-xers-and-millennials-hold-the-key-to-success-for-the-affordable-care-act/
via Corepoint Health 2014 is a Landmark Year in Medicine: More
Digital Natives Practicing than Digital Immigrants Leadership will
be determined in part by the capacity to leverage new tools to
build, communicate and influence. Learnings & Uses: Digital
natives will begin to assume leadership roles in medicine, look to
them to for ways to engage the growing base of digital native
health consumers Be open to their ideas and support their change
efforts Personally, I see this as one of the most exciting areas of
patient engagement this growing community of digital native
physicians and the ideas they bring to medicine
http://www.hl7standards.com/blog/2013/12/23/2014-more-digital-natives-medicine/
via HITECH Answers Patient Engagement Through Social Media In
this model the patient is in charge of their own health care and
they are building their trusted networks. Learnings & Uses:
Healthcare conversations are taking place on social media, with or
without any of us To maintain the role of trusted health advisor
and be in a position to truly engage patients its imperative for
physicians, healthcare organizations and pharmaceutical companies
to be an active participant in the online healthcare discussion
http://www.hitechanswers.net/patient-engagement-through-social-media/
via IMS Health Engaging Patients Through Social Media
"Pharmaceutical companies are starting to deal with the lack of
regulatory transparency by publishing their own guidelines.
However, even with these safeguards in place AstraZeneca was forced
to pull a Twitter campaign in August 2013. Learnings & Uses:
Pharma will make social media mistakes Companies trying to engage
and be open to new channels of communication deserve industry
support Share information, guidelines and best practices to support
Pharmas efforts Work with Pharma to develop programs and tools that
solve patient problems and enhance engagement
http://www.imshealth.com/portal/site/imshealth/menuitem.762a961826aad98f53c753c71ad8c22a/?vgnextoid=ff71ad0087c73410VgnVCM10000076192ca2RCRD&v
gnextchannel=a64de5fda6370410VgnVCM10000076192ca2RCRD&vgnextfmt=default
Let the discussion begin What are your thoughts on these
articles? What do you think we can learn and share within our
healthcare community? Do you have an interesting article you think
we should read? Share it, lets learn together.