Leverage Business Data to Build Omnichannel Experiences
ShiSh ShridharIndustry Solutions Director“Big Data Ninja”@5h15h
Peter G. GoralSVP Customer Experiences“The Artist”@ArtsandClouds
Changing customers requires changing retail
Social MediaReviews
WebsitesIn-StoreOnline Mobile
Retailer
Price Checking Apps
Evaluate
Awareness
Interest
ConsiderPurchase
Use
New Customer Engagement Model
Awareness
Interest
Consider
Evaluate
Purchase
Use
Traditional Engagement
Modern Engagement
Marketing complexity destroys great customer experiences
CRM Database eCommerce Platform
Cross-channel Experience Consistency
Campaign ManagementWeb
Analytics
Creative Design
Lead Management
Mobile Marketing
Social Media Marketing
Conversion Point Optimization
Email Marketing
Content / Nurture Marketing
Ad Networks SEM / PPC
MarketingAutomation
Retention Programs
Cross- / up-sell Campaigns
Revenue Performance
Analytics
SocialListening Community
Manager
Web Content Mgmt
EmailMarketer
Social Marketer
BusinessAnalyst
AdAgency
SEO/SEMAgency
CMO
Retail has a multitude of devices that
generate petabytes of potential insights
Monitoring and mining social media data
enables retailers to enhance customer
insights
Open data sources and internal sources enable retailers to better understand
customers
Democratization of data
Behind the Curtain of Omnichannel
• Campaign Management
• Loyalty Programs
• Order Management
• Shipping & Delivery
• Warehouse tracking
• Recommended Products Engine
• Customer Insights/ Segmentation
• Financial Reporting
• Content & Catalog Management
• Pricing& Promotion
• Social & Mobile
eCommerce
Business Intelligenc
e
CRMSupply Chain
Logistics
The Microsoft data platform
Data
Streaming
Capture + manage
RelationalInternal and external
Nonrelational NoSQL
Visualize + decide
MobileReports AskDashboardsApplications
Complex Event Processing
Transform + analyze
Orchestration PredictionQuery
Information management
Data
Democratization of tools
The “data lake” Uses A Bottoms-Up ApproachIngest all
data regardless of requirements
Store all data in native format without schema definition
Do analysisUsing analytic engines like Hadoop
Interactive queries
Batch queries
Machine Learning
Data warehouse
Real-time analytics
Devices
Analytics Maturity
Descriptive Predictive Prescriptive
What happened?What is happening?
• Business reporting• Dashboards• Scorecards• Data warehousing
Well defined business problems and opportunities
What will happen?Why will it happen?
• Data mining• Text mining• Web/media mining• forecasting
Accurate projections of the future states and conditions
What should I do?Why should I do it?
• Optimization• Simulation• Decision modeling• Expert systems
Best possible decisions and transactions
Solu
tions
Quest
ions
Outc
om
e
How do I get started?
We Deliver• Evaluation of your existing
landscape • Omnichannel solutions
roadmap• User experience & flows• Project plan & SOW for
immediate next phase
Call us for a FREE one day evaluation
eCommerceCRMBIMobileSystem Integration
Thank you for attending!
Get your free assessment and solution roadmap today!
Now taking questions.
Annie Bustos, Director of [email protected]
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