Leveraging Enterprise 2.0 TechnologiesKevin McLoughlinMartin Amm
Obligatory Context Setting
applied experience in loyalty marketing
Established 1992 Established 2008 Established 1990 Established 1984 Established 2008 Established 1981 (as COLLOQUY Consulting)
The Big 5
How Much Cash?
How Many People?
How Long Did It Take?
What Did We Build?
Did It Work?
Lessons Learned …
1Getting Heads Nodding
Senior Leadership Support
Security
Culture Shock
2Choosing the Solution
3It’s Launched … Now What?
“If You Build It …”
Questions
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