Leveraging your
Information Partnership
Agenda
1. Information partnership• Benefits to our users
• Benefits to partners
2. Leveraging the relationship
3. Questions
Healthdirect Australia properties
176 partners
Partners
Information Partnership benefits
Benefits to our users
• Information Partners are clinically approved
• Trusted Australian source rather than Google
• Majority of partners are subject matter experts
• Users can explore a topic further
• Discover relevant information and support
beyond our sites
• Broader coverage of health topics
• Recognised brands in one place
Users include consumers, carers, health professionals and our Govt. shareholders
Benefits to partners
• Reinforced recognition as a trusted source of health information
• Enhanced site authority and SEO through targeted deep linking from
the healthdirect .gov domain.
• Qualified referral traffic
• Networking and collaboration opportunities
• Brand and content exposure
• Promotional opportunities
• Value adds – embeddable widgets including Symptom Checker,
NHSD (Service finder) and healthdirect search box
• Shared common goal - access to community that share same goal
Partners include Govt agencies, peak bodies, research institutes and not-for-profits
LeveragingPartnership
Good metadata
• <title>Unique title</title>
• Unique description
• Preferably html pages
Quality control - Reassessments
Two yearly re-assessment
• Every two years, information partners
must complete a reassessment
process to ensure us that their clinical
governance processes continue to
meet our quality assurance standards.
Quality control – Partner reports
• List of URLs we link to
• Any issues – redirects, broken links
• Opportunity to review partner profile page
Keep us posted
• New content (include apps, online
programs, video etc.)
• Site refresh – No redirects
• Initiatives and innovations
• National campaigns
We may share news of national campaigns
and initiatives on social media and comms.
Stay connected – we’re here to help
• Newsletter and LinkedIn Group – what would you
like to see?
• Ideas for future forums?
• We’re here to help – contact your partner manager
• Rachel
• Christina
• Kathleen
Thank youQuestions?