Limited Time Offers
A powerhouse presentation by
The McRib• Introduced in 1981
• Not originally successful, discontinued in 1985
• Rereleased in 1994, discontinued in 2005o Farewell tour: 2007
• LTO travel tour 2008-2009
• To come back this month!
McRib-ology• Sales!!!
• Scarcity Principle & Cialdini
• Deadline
• Nostalgia
• Top-O-Mind
Our lnsights
• Variationo Not a burger, not chicken, what is it? It’s a McRib! ‘Nuff
said.
• Risk aversiono F.O.M.O.
The Disney Vault…dun dun!
Vault-ology
• Econ 101
• Your grandma
• Opportunity over gimmick
Our lnsights
• Mystery…ooooOOOOOoo
• Collecting
Recommendations for a Successful LTO
• Build up brand loyalty before you can launch a successful LTO
• Needs to be unusual/rare
• Emphasize the “don’t miss” factor
• Keep the mystery
• More Hype More Hoarding Higher Sales
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