Offline Marketing
• MARKETING PACKAGES IN THE POST
• BUSINESS CARDS
• MAGAZINE ADS
• FACE-TO-FACE MARKETING PRESENTATIONS
• DESIGN FAIRS
Google AdWords for
Line-Creative.uk
2D Design and CGI Visualization Studio
Personas
• Who are our personas?
• Mike, 45, architect• Janet, 39, property developer
How are they searching?
• Google Trends:Key phrases: architectural visualisation 3D architectural rendering3D visualisation
• Opportunities tab - AdWords
Adwords = Content
• Cohesive use of keywords in content and adwords
Longtail vs shortail
Phrase match
• Exact match• Broad match [……]• Phrase match “…...”
We chose mostly exact match and some broad match, for property people who haven’t heard of what … does
Creating a campaign
• Budget: 40 pounds a day with a view to increase budget as each client is potentially very lucrative
• Bid: What is that keyword/ phrase worth? Mostly longtail = cheaper
Geo-targeting
• Initially UK based
Ads
e.g.
CGI Visualisation for Property Developmentwww.line-creative.uk Real life impact for property development visuals
Choose: Destination/ Final URL
Schedule
• During business hours (9-5)
Monitor
• CTR = clicks/impressions• Total impressions• Bounce rate• Keywords price fluctuations?• Trends change
SOCIAL MEDIA
• Linked In
WHATS RIGHT FOR YOU
SEO STRATEGY
• On page optimisation • Fresh content• External/Internal linking• Outreach• ‘Mobilegeddon’
http://www.merlineventslondon.com/what-is-mobilegeddon/
AIMTo optimise each page of the website, to affect its visibility when searched organically on multiple search engines
SEO Snap-shot