LINKEDINHINTS, TIPS AND BEST PRACTICES
How to build a better network and presence
May 2014
April 10, 2023 LinkedIn: Hints, Tips & Best Practices 2
Optimize your Profile and Presence
With so many professionals on LinkedIn, you don’t want to miss
an opportunity to stand apart and leave a favorable impression.
Whether you’re new to LinkedIn or a seasoned pro, these tips will
help optimize your profile and presence.
April 10, 2023 LinkedIn: Hints, Tips & Best Practices 3
1. Go to your Profile and select ‘Edit Profile’
2. Below your profile photo is your current profile
URL. Select ‘Edit’
3. Select ‘Customize your public profile URL’,
found on the right-hand side under Your public
profile URL
4. Type your new custom URL in the text box
5. Click ‘Set Custom URL’
Grab Your Personalized URL
April 10, 2023 LinkedIn: Hints, Tips & Best Practices 4
1. Go to your Profile and select ‘Edit Profile’
2. Below your number of connections, select ‘Edit
Contact Info’
3. Select the pencil icon next to ‘Websites’
4. On the drop-down, select ‘Other’. This allows
you to include a description of the URL, rather
than the standard ‘Company Website’ or ‘Blog’
Make Your Links Stand Out
April 10, 2023 LinkedIn: Hints, Tips & Best Practices 5
1. Go to your Profile and select ‘Edit Profile’
2. The following sections can be enhanced with
multimedia: Summary, Experience and Education
3. Various types of multimedia can be added, such as
links, presentations, documents, videos, images and
audio
4. To get started, simply select ‘Add a Link’ or ‘Upload a
File’
5. All titles and descriptions can be edited or updated.
Links will automatically pull-in images, but alternative
images can be uploaded manually
Create a Multimedia Profile: Don’t Just Say It, Display It!
April 10, 2023 LinkedIn: Hints, Tips & Best Practices 6
Incorporating keywords into select areas of your
profile will make it easier for prospects to find you.
Consider incorporating them into:
1. Current and Past Experiences
2. Headline
3. Summary
4. Interests
5. Skills
6. Contact Info Links
Enhance Your Visibility By Including Keywords
April 10, 2023 LinkedIn: Hints, Tips & Best Practices 7
1. Go to your Profile and select ‘Edit Profile’
2. Hover your cursor over the double-sided arrows
found in each section
3. Click and drag to rearrange the order in which the
sections are displayed
4. Additional sections can be added, such as ‘Projects’,
‘Languages’, ‘Publications’, ‘Organizations’, ‘Honors
& Awards’, ‘Test Scores’, ‘Courses’, ‘Patents’,
‘Certifications’ and ‘Volunteering & Causes’
Stand Out by Reordering Your Profile
April 10, 2023 LinkedIn: Hints, Tips & Best Practices 8
1. Visit ‘resume.linkedinlabs.com/’
2. Sign in with your LinkedIn credentials
3. Select ‘New Resume’
4. Begin editing your resume
Easily Turn Your Profile Into a Resume
April 10, 2023 LinkedIn: Hints, Tips & Best Practices 9
Better Network and Prospect
Success on LinkedIn is dependent on your network. Quality
connections breed quality relationships, which in turn creates
tremendous opportunities for you and your business.
Whether you’re new to LinkedIn or a seasoned pro, these best
practices can help you build a better network and give you a leg
up on the competition
HINTS, TIPS & BEST PRACTICES
April 10, 2023 LinkedIn: Hints, Tips & Best Practices 10
Tradeshows, conferences and other networking
events present tremendous opportunities to build
your network.
1. When exchanging business cards, let the
individual know that you will be connecting with
them via LinkedIn
2. Never use the default LinkedIn invitation
request
3. Write something personal, referencing where
you met which establishes a shared experience
Connect at Tradeshows and Events
April 10, 2023 LinkedIn: Hints, Tips & Best Practices 11
1. Designate an individual in your company to
actively reach out to lots of connections
2. This individual should spend time developing
their network and nurturing relationships
3. After a broad network is established, this
individual and their connections will act as a
“window” for your sales team
Have a Point Person in Your Company
April 10, 2023 LinkedIn: Hints, Tips & Best Practices 12
1. In the LinkedIn search field, enter the company
names of your customers and prospects
2. If they have created a company page, it will
appear in the results
3. Select ‘Follow’
4. This enables you to see personnel movement,
company news, and potential key contacts
Follow Companies
April 10, 2023 LinkedIn: Hints, Tips & Best Practices 13
1. After completing a Basic or Advanced Search,
select the ‘Save Search’ option in the upper
right-hand corner
2. Enter a name for the search in ‘Title’ field, and
choose the frequency in which you wish to be
updated in the ‘Alert’
3. Up to 10 job searches and 3 people searches
can be saved
Saved Searches
April 10, 2023 LinkedIn: Hints, Tips & Best Practices 14
1. Hover over your profile picture in the upper
right-hand corner and select ‘Privacy &
Settings’
2. Under ‘Privacy Controls’, select ‘Select What
Others See When You’ve Viewed Their
Profile’
3. Select the ‘You Will be Totally Anonymous’
options
Use Anonymous Settings
April 10, 2023 LinkedIn: Hints, Tips & Best Practices 15
1. Hover over your profile picture in the upper
right-hand corner and select ‘Privacy &
Settings’
2. Under ‘Privacy Controls’, select ‘Turn On/Off
Your Activity Broadcasts’
3. Uncheck the box to limit the notifications your
network receives
Hide Your Activity Notifications
April 10, 2023 LinkedIn: Hints, Tips & Best Practices 16
LinkedIn is an incredibly powerful tool
for you and your business – learn how to stand apart and make
an impact, today!
April 10, 2023 17
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LinkedIn: Hints, Tips & Best Practices