Agenda
A brief history of LinkedIn
LinkedIn Brand and Feature
Why Thailand ?
How to build brand awareness in Thai market
Big idea
Connect the worldConnect the world’s professionals ’s professionals
to make them more productive to make them more productive
and successfuland successful
Where’s LinkedIn Today?
LinkedIn is the world’s largest professional network
> 260 million professionals
> 500 industries
> 200 countries
> 500,000 collaborative groups
Billions of connections
Billions of people searches
What is LinkedIn Today?
Online professional profile
Updates on projects, activities, opinions, opportunities from my trusted network
Professional Network
Personal branding device
Manage professional identity
Look for opportunities / generate business
Seek information to stay informed
Customer support
Connect & Communicate 1:1
Research
Premium Subscription
Ad/ sale Solutions
Job seekerRecruiterJob posting
Pulse
LinkedIn Mental Map
Manage professional Identity / Alumni
Look for opportunities / generate business
Seek information to stay informed
Customer support
Connect & Communicate 1:1
Research
Premium Subscription
Ad/ sale Solutions
Job seeker
Pulse
LinkedIn Mental Map (Target customers)
RecruiterJob posting
Premium Subscription
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Connect & Communicate 1:1
Seek information tostay informed
Manage professional identity
Research
Help each other
Create & publish
Look for opportunities / generate business
Customer support
Jobs
CompanyPages
InMail
Group
Help Center
CS answers
Feedback
Give Recommendations Introductions
Answers
PeopleSearch
Manage Profile
RequestRecommendations
Status messages
ModifyProfile
Slideshow
Network updates
Plus
Company group
PIC’s
Inbox
Connections
Address Book
University
Forward Profiles
InMail
1:1 messages
The New World of WorkThe New World of Work
Create / Manage your personal brand or identity
Make (purchase) decisions
Help those you care about with endorsement or recommendation
Promote/ market yourself and products
Keep update with latest news or knonledge
Why Thailand has to be ?
• Overview of Thai social media( Behavior aspect
• Thai market toward LinkedIn
Manage professional identity
Look for opportunities / generate business
Seek information to stay informed
Customer support
Connect & Communicate 1:1
Research
Premium Subscription
Ad/ sale Solutions
Job seekerRecruiterJob posting
Pulse
LinkedIn Mental Map: Point of parity VS Point of Differentiation
Challenges for brand / marketing development
How will we set up performance of product to be successful and recognized?
Building relationship with current members and potential members and corporates
Member is our brand advocates
Acknowledged as professional brand in social media business
You can be really
Challenges for brand / marketing development How will we embrace the ubiquity of users ?
Marketing campaign and PR in magazine or advertorials that relates to target customers.
Let people feeling “IN” with LinkedIn product. Being IN in major professional events in Thailand.
Providing contents that fit with regional need and behavior of target customers
Is Everywhere
Challenges for brand / marketing development
How will we cost-effectively leverage the scale of networks to develop relationships, with no immediate sale in sight?
How will we authentically leverage the increasing reliance by professionals on networks for collaboration?
Promoting product in potential customers with our high competency of professional networking and benefit
Be Insightful / Go Crease
timate