2
“YOU HAVE TO MOTIVATE YOURSELF WITH
CHALLENGES. THAT'S HOW YOU KNOW
YOU'RE STILL ALIVE.” – JERRY SEINFELD
Bootcamp Schedule
• Warm up: Who owns your LinkedIn presence?
• Exercise set 1: Why this organization?
• Exercise set 2: Why this opportunity?
• Exercise set 3: Why now?
• Cool down: Takeaways
Email [email protected]
-Make your @company.org email your primary
email address on LinkedIn.com
-Send your request for a list of company admins
-Contact your company admin to add/remove admins
7
Company Page
Consider this: Does this convey the impact and great work your organization is doing?
Does it grab one’s attention?
8
Company Page
Consider this: Define your audience, and tailor you’re your message to the
right audience for maximum impact
Split ownership between social
media team & Company’s HR to
address marketing and hiring needs
equally.
Elect up to 10 administrators to
access to your company page
Career Page
Consider this: Your company is not static. So why treat your company/talent brand as such?
87% of members trust LinkedIn as
a source of info that affects their
decision-making
Rich media drives engagement.
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Company updates
Consider this: What message do we send to our followers when we do not make time to share with them?
v
15
Company updates
Consider this: What message do we send to our followers
when we do not make time to share consistently?
Video
Company updates
Consider this: Engage & grow your followers base by regularly sharing company updates
Only 2% of employees regularly
share but are responsible for 20%
of engagement
Sharing/linking to Youtube results in
a 75% higher share rate
Link to articles
Company updates
Consider this: Engage & grow your followers base by regularly sharing company updates
Starved for company info?
Consider setting up a daily
or weekly Google Alert
84% (on avg) increase in
engagement by including a link in
your company update
Imagery
Company updates
Consider this: Engage & grow your followers base by regularly sharing company updates
Only 2% of employees regularly
share but are responsible for 20%
of engagement
Posting images results in a 98%
higher comment rate
Sponsor updates
Company updates
Consider this: Engage & grow your followers base by regularly sharing company updates
Only 2% of employees regularly
share but are responsible for 20%
of engagement
Posting images results in a 98%
higher comment rate
Build a plan
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Company updates
Consider this: Create a schedule to help you determine the most effective
types of updates and when to broadcast them
Monday Tuesday Wednesday Thursday Friday
Status Update
(Text)
We could not be
more excited to
announce…
Are you
passionate about
making a
difference in…
Giving back in
your community
feels so good…
Its Thirsty
Thursday, so stop
by our office for
an open house…
Its Friday Fun-
day, check out our
team having…
Content Type Press Release Job Post Blog Post Event news Image
Target Audience Donors Candidates Volunteers Students/Interns All
Publish Where LinkedIn,
(Sponsored
Update)
LinkedIn, Twitter LinkedIn,
(Sponsored
Update)
LinkedIn,
Facebook, Twitter
LinkedIn,
Facebook,
40% more views to their LinkedIn
job postings via 1 status
update/wk on LinkedIn
Facebook = 2 USA, 2 Global
Instagram = 20 USA, 29 Global
LinkedIn = 11 USA, 14 Global
Twitter = 8 USA, 9 Global
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Your LinkedIn routine
Question Action Item Action Item Action Item Action Item
Company Page
Why this
organization?
Identify & assign
Administrators
(10)
Split ownership
between Social
& Marketing
teams
Define your target
audience(s)
Upload a
banner image,
company logo
Career Page Why this
opportunity?
List what makes
your company
great (your story)
Leverage rich
media to tell
your story;
Youtube,
Slideshare,
Imagery
Feature different
employees and
their messages
Company
Updates
Why now? Build a plan &
elect a content
owner(s)
Gather content Share…share…s
hare